Patrick Ryan Thompson - 15 Nov 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
Chief Financial Officer and Treasurer
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
15 Nov 2025
Transactions value $
-$270,793
Form type
4
Filing time
18 Nov 2025, 18:18:20 UTC
Previous filing
18 Aug 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Thompson Patrick Ryan Chief Financial Officer and Treasurer C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES /s/ Jeffrey B. Coyne 18 Nov 2025 0001897386

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +9.77K +1.09% $0.00 904K 15 Nov 2025 Direct F1
transaction MAX Class A Common Stock Tax liability -$47.8K -3.85K -0.43% $12.42 901K 15 Nov 2025 Direct F2
transaction MAX Class A Common Stock Tax liability -$65.3K -5.26K -0.58% $12.42 895K 15 Nov 2025 Direct F3
transaction MAX Class A Common Stock Tax liability -$54.2K -4.37K -0.49% $12.42 891K 15 Nov 2025 Direct F3
transaction MAX Class A Common Stock Tax liability -$103K -8.33K -0.94% $12.42 883K 15 Nov 2025 Direct F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -9.77K -100% $0.00 0 15 Nov 2025 Class A Common Stock 9.77K Direct F4, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
F3 Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
F4 Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.
F5 One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

Remarks:

Chief Financial Officer and Treasurer