William Shane Trigg - 17 Nov 2025 Form 4 Insider Report for APPFOLIO INC (APPF)

Signature
/s/ Evan Pickering, as Attorney-in-Fact, for William Shane Trigg
Issuer symbol
APPF
Transactions as of
17 Nov 2025
Transactions value $
-$949,052
Form type
4
Filing time
19 Nov 2025, 16:45:45 UTC
Previous filing
12 Nov 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Trigg William Shane Chief Executive Officer, Director 70 CASTILIAN DR, SANTA BARBARA /s/ Evan Pickering, as Attorney-in-Fact, for William Shane Trigg 19 Nov 2025 0001837400

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction APPF Class A Common Stock Sale -$104K -440 -0.79% $237.31 55K 17 Nov 2025 Direct F1, F2
transaction APPF Class A Common Stock Sale -$169K -711 -1.29% $238.32 54.3K 17 Nov 2025 Direct F1, F3
transaction APPF Class A Common Stock Sale -$132K -553 -1.02% $239.42 53.8K 17 Nov 2025 Direct F1, F4
transaction APPF Class A Common Stock Sale -$215K -894 -1.66% $240.49 52.9K 17 Nov 2025 Direct F1, F5
transaction APPF Class A Common Stock Sale -$145K -600 -1.13% $241.65 52.3K 17 Nov 2025 Direct F1, F6
transaction APPF Class A Common Stock Sale -$67.9K -280 -0.54% $242.54 52K 17 Nov 2025 Direct F1, F7
transaction APPF Class A Common Stock Sale -$58.5K -240 -0.46% $243.63 51.8K 17 Nov 2025 Direct F1, F8
transaction APPF Class A Common Stock Sale -$19.6K -80 -0.15% $244.56 51.7K 17 Nov 2025 Direct F1, F9
transaction APPF Class A Common Stock Sale -$36.9K -149 -0.29% $247.35 51.5K 17 Nov 2025 Direct F1, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 These shares were sold pursuant to a Rule 10b5-1 Plan adopted by Reporting Person on or around August 14, 2025.
F2 This transaction was executed in multiple trades with sales prices ranging from $236.75 to $237.68. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F3 This transaction was executed in multiple trades with sales prices ranging from $237.96 to $238.71. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F4 This transaction was executed in multiple trades with sales prices ranging from $239.01 to $239.98. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F5 This transaction was executed in multiple trades with sales prices ranging from $240.04 to $240.99. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F6 This transaction was executed in multiple trades with sales prices ranging from $241.17 to $242.16. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F7 This transaction was executed in multiple trades with sales prices ranging from $242.17 to $243.15. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F8 This transaction was executed in multiple trades with sales prices ranging from $243.31 to $243.85. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F9 This transaction was executed in multiple trades with sales prices ranging from $244.40 to $244.81. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F10 This transaction was executed in multiple trades with sales prices ranging from $247.31 to $247.37. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.