Capital V LLC - Sep 16, 2025 Form 4 Insider Report for Viant Technology Inc. (DSP)

Role
10%+ Owner
Signature
/s/ Larry Madden, Attorney-in-Fact for Capital V LLC
Stock symbol
DSP
Transactions as of
Sep 16, 2025
Transactions value $
-$8,999,998
Form type
4
Date filed
9/17/2025, 06:39 PM
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Capital V LLC 10%+ Owner C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE /s/ Larry Madden, Attorney-in-Fact for Capital V LLC 2025-09-17 0001844767

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction DSP Class A Common Stock Options Exercise $0 +942K $0.00 942K Sep 16, 2025 Direct F1
transaction DSP Class B Common Stock Disposed to Issuer $0 -942K -3.31% $0.00 27.5M Sep 16, 2025 Direct F2
transaction DSP Class A Common Stock Disposed to Issuer -$9M -942K -100% $9.56 0 Sep 17, 2025 Direct F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction DSP Class B Units Options Exercise $0 -942K -3.31% $0.00 27.5M Sep 16, 2025 Class A Common Stock 942K Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The Class B Units of Viant Technology LLC are exchangeable, at the holder's option, on a one-for-one basis into shares of Class A common stock of the Issuer. Upon exchange of a Class B Unit, the corresponding share of Class B common stock will be automatically cancelled.
F2 Reflects the cancellation for no consideration of a number of shares of Class B common stock of the Issuer in connection with the redemption by the Reporting Person of an equal number of Class B Units for Class A common stock.
F3 Pursuant to the Unit Exchange and Purchase Agreement dated September 15, 2025, the Issuer has purchased an aggregate of 941,777 shares of Class A common stock from Capital V LLC for an aggregate price of approximately $9,000,000. Capital V LLC sold such shares to the Issuer in connection with tax planning.