Sam Eaton - Feb 20, 2025 Form 4 Insider Report for YELP INC (YELP)

Role
Chief Technology Officer
Signature
/s/ Vanessa J. Oh, Attorney-in-Fact
Stock symbol
YELP
Transactions as of
Feb 20, 2025
Transactions value $
-$1,800,062
Form type
4
Date filed
2/24/2025, 04:56 PM
Previous filing
Feb 11, 2025
Next filing
Mar 10, 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Tax liability -$1.02M -27.7K -13.67% $36.59 175K Feb 20, 2025 Direct F1
transaction YELP Common Stock Sale -$755K -21.2K -12.08% $35.66 154K Feb 21, 2025 Direct F2, F3
transaction YELP Common Stock Sale -$30.2K -824 -0.54% $36.63 153K Feb 21, 2025 Direct F2, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant.
F2 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 21, 2024.
F3 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $35.31 to $36.29, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F4 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $36.36 to $36.68, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.