Sam Eaton - Jun 3, 2025 Form 4 Insider Report for YELP INC (YELP)

Signature
/s/ Vanessa J. Oh, Attorney-in-Fact
Stock symbol
YELP
Transactions as of
Jun 3, 2025
Transactions value $
-$17,066
Form type
4
Date filed
6/4/2025, 04:32 PM
Previous filing
May 22, 2025
Next filing
Aug 22, 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Eaton Sam Chief Technology Officer C/O YELP INC., 350 MISSION STREET, 10TH FLOOR, SAN FRANCISCO /s/ Vanessa J. Oh, Attorney-in-Fact 2025-06-04 0001850580

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Sale -$17.1K -461 -0.32% $37.02 145K Jun 3, 2025 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 20, 2025.
F2 Represents shares purchased under the Issuer's 2012 Employee Stock Purchase Plan ("ESPP") on May 31, 2025.