Michael Kirban - Sep 22, 2025 Form 4 Insider Report for Vita Coco Company, Inc. (COCO)

Role
Executive Chairman, Director
Signature
By: Alison Klein, Attorney-in-Fact For: Michael Kirban
Stock symbol
COCO
Transactions as of
Sep 22, 2025
Transactions value $
-$830,700
Form type
4
Date filed
9/23/2025, 06:52 PM
Previous filing
Sep 19, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Kirban Michael Executive Chairman, Director 250 PARK AVE SOUTH, SEVENTH FLOOR, NEW YORK By: Alison Klein, Attorney-in-Fact For: Michael Kirban 2025-09-23 0001890258

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction COCO Common Stock Sale -$831K -20K -1.29% $41.54 1.53M Sep 22, 2025 by M. Kirban 2010 F1, F2, F3
holding COCO Common Stock 128K Sep 22, 2025 Direct
holding COCO Common Stock 616K Sep 22, 2025 by M. Kirban Revoc F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
holding COCO Non-Qualified Stock Option (right to buy) 546K Sep 22, 2025 Common Stock 546K $10.18 Direct F5
holding COCO Non-Qualified Stock Option (right to buy) 41K Sep 22, 2025 Common Stock 41K $10.18 Direct F6
holding COCO Non-Qualified Stock Option (right to buy) 299K Sep 22, 2025 Common Stock 299K $15.00 Direct F7
holding COCO Non-Qualified Stock Option (right to buy) 46.9K Sep 22, 2025 Common Stock 46.9K $16.91 Direct F8
holding COCO Non-Qualified Stock Option (right to buy) 62.7K Sep 22, 2025 Common Stock 62.7K $26.18 Direct F9
holding COCO Non-Qualified Stock Option (right to buy) 70.7K Sep 22, 2025 Common Stock 70.7K $32.78 Direct F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.50 to $41.60, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 These shares are held by the Michael Kirban 2010 Trust.
F4 These shares are held by the Michael Kirban Revocable Trust.
F5 The stock option is fully vested and currently exercisable.
F6 The stock option is fully vested and currently exercisable.
F7 The stock option vests in four equal annual installments beginning on November 27, 2022.
F8 The stock option vests in four equal annual installments beginning on March 10, 2024.
F9 The stock option vests in four equal annual installments beginning on March 4, 2025.
F10 The Stock Option vests in four equal annual installments beginning in March 3, 2026.