Craig Saldanha - Sep 2, 2025 Form 4 Insider Report for YELP INC (YELP)

Signature
/s/ Elizabeth Prosser, Attorney-in-Fact
Stock symbol
YELP
Transactions as of
Sep 2, 2025
Transactions value $
-$37,404
Form type
4
Date filed
9/4/2025, 04:48 PM
Previous filing
Aug 25, 2025
Next filing
Oct 1, 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Saldanha Craig Chief Product Officer C/O YELP INC., 350 MISSION STREET, 10TH FLOOR, SAN FRANCISCO /s/ Elizabeth Prosser, Attorney-in-Fact 2025-09-04 0001918455

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Sale -$37.4K -1.2K -0.59% $31.17 204K Sep 2, 2025 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.