| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | YELP | Common Stock | Award | $0 | +12.2K | +11.34% | $0.00 | 119K | Mar 6, 2025 | Direct | F1 |
| transaction | YELP | Common Stock | Sale | -$393K | -11.2K | -9.42% | $35.00 | 108K | Mar 7, 2025 | Direct | F2, F3 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | On January 31, 2024, the Reporting Person was granted performance-based restricted stock units covering 13,378 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On March 6, 2025, the performance criteria were met, resulting in 12,154 shares becoming eligible to vest according to the following schedule, subject to the Reporting Person's continued service with the Issuer: 31.25% of the shares will vest on March 15, 2025; and 6.25% of the shares will vest quarterly thereafter until fully vested. |
| F2 | Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on November 13, 2024. |
| F3 | The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $35 to $35.01, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |