Alex Kayyal - Aug 20, 2025 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: Chief Financial Officer, Director
Signature: /s/ Kelli Faerber, Attorney-in-Fact for Alex Kayyal
Stock symbol: TTD
Transactions as of: Aug 20, 2025
Transactions value $: -$18,757
Form type: 4
Date filed: 8/22/2025, 04:43 PM
Previous filing: May 29, 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Kayyal Alex	Chief Financial Officer, Director	C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA	/s/ Kelli Faerber, Attorney-in-Fact for Alex Kayyal	2025-08-22	0002056310

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Disposed to Issuer	$0	-1K	-22.52%	$0.00	3.45K	Aug 20, 2025	Direct	F1
transaction	TTD	Class A Common Stock	Disposed to Issuer	$0	-1.84K	-53.32%	$0.00	1.61K	Aug 20, 2025	Direct	F2
transaction	TTD	Class A Common Stock	Disposed to Issuer	-$18.8K	-317	-19.7%	$59.17	1.29K	Aug 20, 2025	Direct	F3, F4
transaction	TTD	Class A Common Stock	Award	$0	+103K	+7945.43%	$0.00	104K	Aug 21, 2025	Direct	F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Stock Option (Right to Buy)	Award	$0	+206K		$0.00	206K	Aug 21, 2025	Class A Common Stock	206K	$52.30	Direct	F6

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The related shares were represented by restricted stock units previously granted to the Reporting Person on February 14, 2025 pursuant to the Issuers Non-Employee Director Compensation Policy as an initial director equity grant that were subject to vesting. In connection with the Reporting Person's employment with the Issuer, the unvested restricted stock units were forfeited.
F2	The related shares were represented by restricted stock units previously granted to the Reporting Person on May 27, 2025 pursuant to the Issuers Non-Employee Director Compensation Policy as an annual director equity grant that were subject to vesting. In connection with the Reporting Person's employment with the Issuer, the unvested restricted stock units were forfeited.
F3	The related shares were represented by restricted stock units previously granted to the Reporting Person on May 27, 2025 pursuant to the Issuers Non-Employee Director Compensation Policy in lieu of director retainer or meeting fees of $25,000 that were subject to vesting. In connection with the Reporting Person's employment with the Issuer, the unvested restricted stock units were forfeited.
F4	This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.
F5	Represents a restricted stock award with a Vesting Commencement Date ("VCD") of August 21, 2025. One-fourth (1/4th) of the granted shares vest on August 15, 2026 and the remainder of the granted shares vest ratably over 12 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F6	The option was granted on August 21, 2025. The VCD is August 21, 2025. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.