Selling and Marketing Expense in USD of Activision Blizzard, Inc. from Q1 2010 to Q2 2023

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Activision Blizzard, Inc. quarterly/annual Selling and Marketing Expense history and change rate from Q1 2010 to Q2 2023.
  • Activision Blizzard, Inc. Selling and Marketing Expense for the quarter ending 30 Jun 2023 was $333M, a 26.6% increase year-over-year.
  • Activision Blizzard, Inc. Selling and Marketing Expense for the twelve months ending 30 Jun 2023 was $1.31B, a 24.1% increase year-over-year.
  • Activision Blizzard, Inc. annual Selling and Marketing Expense for 2022 was $1.22B, a 18.7% increase from 2021.
  • Activision Blizzard, Inc. annual Selling and Marketing Expense for 2021 was $1.03B, a 3.67% decline from 2020.
  • Activision Blizzard, Inc. annual Selling and Marketing Expense for 2020 was $1.06B, a 14.9% increase from 2019.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Activision Blizzard, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q2 2023 $1.31B $333M +$70M +26.6% 01 Apr 2023 30 Jun 2023 10-Q 31 Jul 2023
Q1 2023 $1.24B $278M +$26M +10.3% 01 Jan 2023 31 Mar 2023 10-Q 04 May 2023
Q4 2022 $1.22B $415M +$116M +38.8% 01 Oct 2022 31 Dec 2022 10-K 23 Feb 2023
Q3 2022 $1.1B $287M +$43M +17.6% 01 Jul 2022 30 Sep 2022 10-Q 07 Nov 2022
Q2 2022 $1.06B $263M +$18M +7.35% 01 Apr 2022 30 Jun 2022 10-Q 31 Jul 2023
Q1 2022 $1.04B $252M +$15M +6.33% 01 Jan 2022 31 Mar 2022 10-Q 04 May 2023
Q4 2021 $1.03B $299M -$42M -12.3% 01 Oct 2021 31 Dec 2021 10-K 23 Feb 2023
Q3 2021 $1.07B $244M +$6M +2.52% 01 Jul 2021 30 Sep 2021 10-Q 07 Nov 2022
Q2 2021 $1.06B $245M +$3M +1.24% 01 Apr 2021 30 Jun 2021 10-Q 01 Aug 2022
Q1 2021 $1.06B $237M -$6M -2.47% 01 Jan 2021 31 Mar 2021 10-Q 03 May 2022
Q4 2020 $1.06B $341M -$5M -1.45% 01 Oct 2020 31 Dec 2020 10-K 23 Feb 2023
Q3 2020 $1.07B $238M +$56M +30.8% 01 Jul 2020 30 Sep 2020 10-Q 02 Nov 2021
Q2 2020 $1.01B $242M +$51M +26.7% 01 Apr 2020 30 Jun 2020 10-Q 03 Aug 2021
Q1 2020 $962M $243M +$36M +17.4% 01 Jan 2020 31 Mar 2020 10-Q 04 May 2021
Q4 2019 $926M $346M +$24M +7.45% 01 Oct 2019 31 Dec 2019 10-K 25 Feb 2022
Q3 2019 $902M $182M -$81M -30.8% 01 Jul 2019 30 Sep 2019 10-Q 29 Oct 2020
Q2 2019 $983M $191M -$35M -15.5% 01 Apr 2019 30 Jun 2019 10-Q 04 Aug 2020
Q1 2019 $1.02B $207M -$44M -17.5% 01 Jan 2019 31 Mar 2019 10-Q 05 May 2020
Q4 2018 $1.06B $322M -$157M -32.8% 01 Oct 2018 31 Dec 2018 10-K 23 Feb 2021
Q3 2018 $1.22B $263M -$82M -23.8% 01 Jul 2018 30 Sep 2018 10-Q 07 Nov 2019
Q2 2018 $1.3B $226M -$82M -26.6% 01 Apr 2018 30 Jun 2018 10-Q 08 Aug 2019
Q1 2018 $1.38B $251M +$5M +2.03% 01 Jan 2018 31 Mar 2018 10-Q 02 May 2019
Q4 2017 $1.38B $479M +$99M +26.1% 01 Oct 2017 31 Dec 2017 10-K 27 Feb 2020
Q3 2017 $1.28B $345M +$5M +1.47% 01 Jul 2017 30 Sep 2017 10-Q 08 Nov 2018
Q2 2017 $1.27B $308M -$14M -4.35% 01 Apr 2017 30 Jun 2017 10-Q 02 Aug 2018
Q1 2017 $1.29B $246M +$78M +46.4% 01 Jan 2017 31 Mar 2017 10-Q 03 May 2018
Q4 2016 $1.21B $380M +$91M +31.5% 01 Oct 2016 31 Dec 2016 10-K 28 Feb 2019
Q3 2016 $1.12B $340M +$151M +79.9% 01 Jul 2016 30 Sep 2016 10-Q 02 Nov 2017
Q2 2016 $968M $322M +$158M +96.3% 01 Apr 2016 30 Jun 2016 10-Q 03 Aug 2017
Q1 2016 $810M $168M +$76M +82.6% 01 Jan 2016 31 Mar 2016 10-Q 04 May 2017
Q4 2015 $734M $289M +$43M +17.5% 01 Oct 2015 31 Dec 2015 10-K 27 Feb 2018
Q3 2015 $691M $189M -$32M -14.5% 01 Jul 2015 30 Sep 2015 10-Q 04 Nov 2016
Q2 2015 $723M $164M +$23M +16.3% 01 Apr 2015 30 Jun 2015 10-Q 04 Aug 2016
Q1 2015 $700M $92M -$12M -11.5% 01 Jan 2015 31 Mar 2015 10-Q 09 May 2016
Q4 2014 $712M $246M +$7M +2.93% 01 Oct 2014 31 Dec 2014 10-K 28 Feb 2017
Q3 2014 $705M $221M +$77M +53.5% 01 Jul 2014 30 Sep 2014 10-Q 06 Nov 2015
Q2 2014 $628M $141M +$25M +21.6% 01 Apr 2014 30 Jun 2014 10-Q 04 Aug 2015
Q1 2014 $603M $104M -$3M -2.8% 01 Jan 2014 31 Mar 2014 10-Q 06 May 2015
Q4 2013 $606M $239M +$7M +3.02% 01 Oct 2013 31 Dec 2013 10-K 29 Feb 2016
Q3 2013 $599M $144M +$13M +9.92% 01 Jul 2013 30 Sep 2013 10-Q 04 Nov 2014
Q2 2013 $586M $116M -$20M -14.7% 01 Apr 2013 30 Jun 2013 10-Q 05 Aug 2014
Q1 2013 $606M $107M +$28M +35.4% 01 Jan 2013 31 Mar 2013 10-Q 06 May 2014
Q4 2012 $578M $232M -$48M -17.1% 01 Oct 2012 31 Dec 2012 10-K 26 Feb 2015
Q3 2012 $626M $131M +$16M +13.9% 01 Jul 2012 30 Sep 2012 10-Q 06 Nov 2013
Q2 2012 $610M $136M +$46M +51.1% 01 Apr 2012 30 Jun 2012 10-Q 01 Aug 2013
Q1 2012 $564M $79M +$19M +31.7% 01 Jan 2012 31 Mar 2012 10-Q 08 May 2013
Q4 2011 $545M $280M +$55M +24.4% 01 Oct 2011 31 Dec 2011 10-K 03 Mar 2014
Q3 2011 $490M $115M +$5M +4.55% 01 Jul 2011 30 Sep 2011 10-Q 07 Nov 2012
Q2 2011 $485M $90M -$35M -28% 01 Apr 2011 30 Jun 2011 10-Q 02 Aug 2012
Q1 2011 $520M $60M +$4M +7.14% 01 Jan 2011 31 Mar 2011 10-Q 09 May 2012
Q4 2010 $516M $225M 01 Oct 2010 31 Dec 2010 10-K/A 27 Feb 2013
Q3 2010 $110M 01 Jul 2010 30 Sep 2010 10-Q 09 Nov 2011
Q2 2010 $125M 01 Apr 2010 30 Jun 2010 10-Q 05 Aug 2011
Q1 2010 $56M 01 Jan 2010 31 Mar 2010 10-Q 09 May 2011

Activision Blizzard, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2022 $1.22B +$192M +18.7% 01 Jan 2022 31 Dec 2022 10-K 23 Feb 2023
2021 $1.03B -$39M -3.67% 01 Jan 2021 31 Dec 2021 10-K 23 Feb 2023
2020 $1.06B +$138M +14.9% 01 Jan 2020 31 Dec 2020 10-K 23 Feb 2023
2019 $926M -$136M -12.8% 01 Jan 2019 31 Dec 2019 10-K 25 Feb 2022
2018 $1.06B -$316M -22.9% 01 Jan 2018 31 Dec 2018 10-K 23 Feb 2021
2017 $1.38B +$168M +13.9% 01 Jan 2017 31 Dec 2017 10-K 27 Feb 2020
2016 $1.21B +$476M +64.9% 01 Jan 2016 31 Dec 2016 10-K 28 Feb 2019
2015 $734M +$22M +3.09% 01 Jan 2015 31 Dec 2015 10-K 27 Feb 2018
2014 $712M +$106M +17.5% 01 Jan 2014 31 Dec 2014 10-K 28 Feb 2017
2013 $606M +$28M +4.84% 01 Jan 2013 31 Dec 2013 10-K 29 Feb 2016
2012 $578M +$33M +6.06% 01 Jan 2012 31 Dec 2012 10-K 26 Feb 2015
2011 $545M +$29M +5.62% 01 Jan 2011 31 Dec 2011 10-K 03 Mar 2014
2010 $516M 01 Jan 2010 31 Dec 2010 10-K/A 27 Feb 2013
* An asterisk sign (*) next to the value indicates that the value is likely invalid.