Selling and Marketing Expense in USD of MICROSOFT CORP from Q1 2010 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Microsoft Corp quarterly/annual Selling and Marketing Expense history and growth rate from Q1 2010 to Q3 2025.
  • Microsoft Corp Selling and Marketing Expense for the quarter ending September 30, 2025 was $5.72B, unchanged year-over-year.
  • Microsoft Corp Selling and Marketing Expense for the twelve months ending September 30, 2025 was $25.7B, a 2.67% increase year-over-year.
  • Microsoft Corp annual Selling and Marketing Expense for 2025 was $25.7B, a 4.9% increase from 2024.
  • Microsoft Corp annual Selling and Marketing Expense for 2024 was $24.5B, a 7.46% increase from 2023.
  • Microsoft Corp annual Selling and Marketing Expense for 2023 was $22.8B, a 4.28% increase from 2022.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

MICROSOFT CORP Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $25.7B $5.72B $0 0% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-29
Q2 2025 $25.7B $7.29B +$469M +6.88% Apr 1, 2025 Jun 30, 2025 10-K 2025-07-30
Q1 2025 $25.2B $6.21B +$5M +0.08% Jan 1, 2025 Mar 31, 2025 10-Q 2025-04-30
Q4 2024 $25.2B $6.44B +$194M +3.11% Oct 1, 2024 Dec 31, 2024 10-Q 2025-01-29
Q3 2024 $25B $5.72B +$530M +10.2% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-29
Q2 2024 $24.5B $6.82B +$612M +9.87% Apr 1, 2024 Jun 30, 2024 10-K 2025-07-30
Q1 2024 $23.8B $6.21B +$457M +7.95% Jan 1, 2024 Mar 31, 2024 10-Q 2025-04-30
Q4 2023 $23.4B $6.25B +$567M +9.98% Oct 1, 2023 Dec 31, 2023 10-Q 2025-01-29
Q3 2023 $22.8B $5.19B +$61M +1.19% Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-30
Q2 2023 $22.8B $6.2B -$100M -1.59% Apr 1, 2023 Jun 30, 2023 10-K 2025-07-30
Q1 2023 $22.9B $5.75B +$155M +2.77% Jan 1, 2023 Mar 31, 2023 10-Q 2024-04-25
Q4 2022 $22.7B $5.68B +$300M +5.58% Oct 1, 2022 Dec 31, 2022 10-Q 2024-01-30
Q3 2022 $22.4B $5.13B +$579M +12.7% Jul 1, 2022 Sep 30, 2022 10-Q 2023-10-24
Q2 2022 $21.8B $6.3B +$447M +7.63% Apr 1, 2022 Jun 30, 2022 8-K 2024-12-03
Q1 2022 $21.4B $5.6B +$513M +10.1% Jan 1, 2022 Mar 31, 2022 10-Q 2023-04-25
Q4 2021 $20.9B $5.38B +$432M +8.73% Oct 1, 2021 Dec 31, 2021 10-Q 2023-01-24
Q3 2021 $20.4B $4.55B +$316M +7.47% Jul 1, 2021 Sep 30, 2021 10-Q 2022-10-25
Q2 2021 $20.1B $5.86B +$440M +8.12% Apr 1, 2021 Jun 30, 2021 10-K 2023-07-27
Q1 2021 $19.7B $5.08B +$171M +3.48% Jan 1, 2021 Mar 31, 2021 10-Q 2022-04-26
Q4 2020 $19.5B $4.95B +$14M +0.28% Oct 1, 2020 Dec 31, 2020 10-Q 2022-01-25
Q3 2020 $19.5B $4.23B -$106M -2.44% Jul 1, 2020 Sep 30, 2020 10-Q 2021-10-26
Q2 2020 $19.6B $5.42B +$455M +9.17% Apr 1, 2020 Jun 30, 2020 10-K 2022-07-28
Q1 2020 $19.1B $4.91B +$346M +7.58% Jan 1, 2020 Mar 31, 2020 10-Q 2021-04-27
Q4 2019 $18.8B $4.93B +$345M +7.52% Oct 1, 2019 Dec 31, 2019 10-Q 2021-01-26
Q3 2019 $18.5B $4.34B +$239M +5.83% Jul 1, 2019 Sep 30, 2019 10-Q 2020-10-27
Q2 2019 $18.2B $4.96B +$202M +4.24% Apr 1, 2019 Jun 30, 2019 10-K 2021-07-29
Q1 2019 $18B $4.57B +$230M +5.31% Jan 1, 2019 Mar 31, 2019 10-Q 2020-04-29
Q4 2018 $17.8B $4.59B +$26M +0.57% Oct 1, 2018 Dec 31, 2018 10-Q 2020-01-29
Q3 2018 $17.8B $4.1B +$286M +7.5% Jul 1, 2018 Sep 30, 2018 10-Q 2019-10-23
Q2 2018 $17.5B $4.76B +$468M +10.9% Apr 1, 2018 Jun 30, 2018 10-K 2020-07-30
Q1 2018 $17B $4.34B +$463M +12% Jan 1, 2018 Mar 31, 2018 10-Q 2019-04-24
Q4 2017 $16.5B $4.56B +$483M +11.8% Oct 1, 2017 Dec 31, 2017 10-Q 2019-01-30
Q3 2017 $16.1B $3.81B +$594M +18.5% Jul 1, 2017 Sep 30, 2017 10-Q 2018-10-24
Q2 2017 $15.5B $4.29B +$356M +9.05% Apr 1, 2017 Jun 30, 2017 10-K 2019-08-01
Q1 2017 $15.1B $3.87B +$466M +13.7% Jan 1, 2017 Mar 31, 2017 10-Q 2018-04-26
Q4 2016 $14.6B $4.08B +$119M +3.01% Oct 1, 2016 Dec 31, 2016 10-Q 2018-01-31
Q3 2016 $14.5B $3.22B -$115M -3.45% Jul 1, 2016 Sep 30, 2016 10-Q 2017-10-26
Q2 2016 $14.6B $3.94B -$25M -0.63% Apr 1, 2016 Jun 30, 2016 10-K 2018-08-03
Q1 2016 $14.7B $3.41B -$303M -8.17% Jan 1, 2016 Mar 31, 2016 10-Q 2017-04-27
Q4 2015 $15B $3.96B -$355M -8.23% Oct 1, 2015 Dec 31, 2015 10-Q 2017-01-26
Q3 2015 $15.3B $3.33B -$395M -10.6% Jul 1, 2015 Sep 30, 2015 10-Q 2016-10-20
Q2 2015 $15.7B $3.96B -$721M -15.4% Apr 1, 2015 Jun 30, 2015 10-K 2017-08-02
Q1 2015 $16.4B $3.71B +$167M +4.72% Jan 1, 2015 Mar 31, 2015 10-Q 2016-04-21
Q4 2014 $16.3B $4.32B +$32M +0.75% Oct 1, 2014 Dec 31, 2014 10-Q 2016-01-28
Q3 2014 $16.2B $3.73B +$424M +12.8% Jul 1, 2014 Sep 30, 2014 10-Q 2015-10-22
Q2 2014 $15.8B $4.68B +$454M +10.7% Apr 1, 2014 Jun 30, 2014 10-K 2016-07-28
Q1 2014 $15.4B $3.54B -$252M -6.64% Jan 1, 2014 Mar 31, 2014 10-Q 2015-04-23
Q4 2013 $15.6B $4.28B -$26M -0.6% Oct 1, 2013 Dec 31, 2013 10-Q 2015-01-26
Q3 2013 $15.6B $3.3B +$359M +12.2% Jul 1, 2013 Sep 30, 2013 10-Q 2014-10-23
Q2 2013 $15.3B $4.23B +$447M +11.8% Apr 1, 2013 Jun 30, 2013 8-K 2015-10-27
Q1 2013 $14.8B $3.79B +$380M +11.1% Jan 1, 2013 Mar 31, 2013 10-Q 2014-04-24
Q4 2012 $14.4B $4.31B +$547M +14.5% Oct 1, 2012 Dec 31, 2012 10-Q 2014-01-23
Q3 2012 $13.9B $2.95B +$45M +1.55% Jul 1, 2012 Sep 30, 2012 10-Q 2013-10-24
Q2 2012 $13.9B $3.78B -$135M -3.45% Apr 1, 2012 Jun 30, 2012 10-K 2014-07-31
Q1 2012 $14B $3.41B +$21M +0.62% Jan 1, 2012 Mar 31, 2012 10-Q 2013-04-18
Q4 2011 $14B $3.76B -$63M -1.65% Oct 1, 2011 Dec 31, 2011 10-Q 2013-01-24
Q3 2011 $14B $2.9B +$94M +3.35% Jul 1, 2011 Sep 30, 2011 10-Q 2012-10-18
Q2 2011 $13.9B $3.92B Apr 1, 2011 Jun 30, 2011 8-K 2013-11-26
Q1 2011 $3.39B +$190M +5.93% Jan 1, 2011 Mar 31, 2011 10-Q 2012-04-19
Q4 2010 $3.83B Oct 1, 2010 Dec 31, 2010 10-Q/A 2012-01-27
Q3 2010 $2.81B Jul 1, 2010 Sep 30, 2010 10-Q 2011-10-20
Q1 2010 $3.2B Jan 1, 2010 Mar 31, 2010 10-Q 2011-04-28

MICROSOFT CORP Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2025 $25.7B +$1.2B +4.9% Jul 1, 2024 Jun 30, 2025 10-K 2025-07-30
2024 $24.5B +$1.7B +7.46% Jul 1, 2023 Jun 30, 2024 10-K 2025-07-30
2023 $22.8B +$934M +4.28% Jul 1, 2022 Jun 30, 2023 10-K 2025-07-30
2022 $21.8B +$1.71B +8.49% Jul 1, 2021 Jun 30, 2022 8-K 2024-12-03
2021 $20.1B +$519M +2.65% Jul 1, 2020 Jun 30, 2021 10-K 2023-07-27
2020 $19.6B +$1.39B +7.6% Jul 1, 2019 Jun 30, 2020 10-K 2022-07-28
2019 $18.2B +$744M +4.26% Jul 1, 2018 Jun 30, 2019 10-K 2021-07-29
2018 $17.5B +$2.01B +13% Jul 1, 2017 Jun 30, 2018 10-K 2020-07-30
2017 $15.5B +$826M +5.64% Jul 1, 2016 Jun 30, 2017 10-K 2019-08-01
2016 $14.6B -$1.08B -6.86% Jul 1, 2015 Jun 30, 2016 10-K 2018-08-03
2015 $15.7B -$98M -0.62% Jul 1, 2014 Jun 30, 2015 10-K 2017-08-02
2014 $15.8B +$535M +3.5% Jul 1, 2013 Jun 30, 2014 10-K 2016-07-28
2013 $15.3B +$1.42B +10.2% Jul 1, 2012 Jun 30, 2013 8-K 2015-10-27
2012 $13.9B -$83M -0.6% Jul 1, 2011 Jun 30, 2012 10-K 2014-07-31
2011 $13.9B +$726M +5.49% Jul 1, 2010 Jun 30, 2011 8-K 2013-11-26
2010 $13.2B Jul 1, 2009 Jun 30, 2010 10-K 2012-07-26
* An asterisk sign (*) next to the value indicates that the value is likely invalid.