Selling and Marketing Expense in USD of Gen Digital Inc. from Q4 2009 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Gen Digital Inc. quarterly and annual Selling and Marketing Expense history and change rate from Q4 2009 to Q3 2025.
  • Gen Digital Inc. Selling and Marketing Expense for the quarter ending 03 Oct 2025 was $297,000,000, a 61% increase year-over-year.
  • Gen Digital Inc. Selling and Marketing Expense for the twelve months ending 03 Oct 2025 was $972,000,000, a 33% increase year-over-year.
  • Gen Digital Inc. annual Selling and Marketing Expense for 2024 was $745,000,000, a 1.6% increase from 2023.
  • Gen Digital Inc. annual Selling and Marketing Expense for 2023 was $733,000,000, a 7.5% increase from 2022.
  • Gen Digital Inc. annual Selling and Marketing Expense for 2022 was $682,000,000, a 9.6% increase from 2021.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Gen Digital Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q3 2025 $972,000,000 $297,000,000 +$113,000,000 +61% 05 Jul 2025 03 Oct 2025 10-Q 07 Nov 2025 2026 Q2
Q2 2025 $859,000,000 $297,000,000 +$114,000,000 +62% 29 Mar 2025 04 Jul 2025 10-Q 13 Aug 2025 2026 Q1
Q1 2025 $745,000,000 $196,000,000 +$15,000,000 +8.3% 28 Dec 2024 28 Mar 2025 10-K 15 May 2025 2025 FY
Q4 2024 $730,000,000 $182,000,000 -$2,000,000 -1.1% 28 Sep 2024 27 Dec 2024 10-Q 31 Jan 2025 2025 Q3
Q3 2024 $732,000,000 $184,000,000 -$3,000,000 -1.6% 29 Jun 2024 27 Sep 2024 10-Q 07 Nov 2025 2026 Q2
Q2 2024 $735,000,000 $183,000,000 +$2,000,000 +1.1% 30 Mar 2024 28 Jun 2024 10-Q 13 Aug 2025 2026 Q1
Q1 2024 $733,000,000 $181,000,000 +$5,000,000 +2.8% 30 Dec 2023 29 Mar 2024 10-K 15 May 2025 2025 FY
Q4 2023 $728,000,000 $184,000,000 +$1,000,000 +0.55% 30 Sep 2023 29 Dec 2023 10-Q 31 Jan 2025 2025 Q3
Q3 2023 $727,000,000 $187,000,000 +$20,000,000 +12% 01 Jul 2023 29 Sep 2023 10-Q 31 Oct 2024 2025 Q2
Q2 2023 $707,000,000 $181,000,000 +$25,000,000 +16% 01 Apr 2023 30 Jun 2023 10-Q 07 Aug 2024 2025 Q1
Q1 2023 $682,000,000 $176,000,000 +$20,000,000 +13% 31 Dec 2022 31 Mar 2023 10-K 15 May 2025 2025 FY
Q4 2022 $662,000,000 $183,000,000 +$23,000,000 +14% 01 Oct 2022 30 Dec 2022 10-Q 05 Feb 2024 2024 Q3
Q3 2022 $639,000,000 $167,000,000 +$17,000,000 +11% 02 Jul 2022 30 Sep 2022 10-Q 07 Nov 2023 2024 Q2
Q2 2022 $622,000,000 $156,000,000 $0 0% 02 Apr 2022 01 Jul 2022 10-Q 04 Aug 2023 2024 Q1
Q1 2022 $622,000,000 $156,000,000 +$8,000,000 +5.4% 01 Jan 2022 01 Apr 2022 10-K 16 May 2024 2024 FY
Q4 2021 $614,000,000 $160,000,000 +$20,000,000 +14% 02 Oct 2021 31 Dec 2021 10-Q 06 Feb 2023 2023 Q3
Q3 2021 $594,000,000 $150,000,000 +$7,000,000 +4.9% 03 Jul 2021 01 Oct 2021 10-Q 09 Nov 2022 2023 Q2
Q2 2021 $587,000,000 $156,000,000 +$11,000,000 +7.6% 03 Apr 2021 02 Jul 2021 10-Q 05 Aug 2022 2023 Q1
Q1 2021 $576,000,000 $148,000,000 -$2,000,000 -1.3% 02 Jan 2021 02 Apr 2021 10-K 25 May 2023 2023 FY
Q4 2020 $578,000,000 $140,000,000 -$38,000,000 -21% 03 Oct 2020 01 Jan 2021 10-Q 04 Feb 2022 2022 Q3
Q3 2020 $616,000,000 $143,000,000 -$46,000,000 -24% 04 Jul 2020 02 Oct 2020 10-Q 08 Nov 2021 2022 Q2
Q2 2020 $662,000,000 $145,000,000 -$39,000,000 -21% 04 Apr 2020 03 Jul 2020 10-Q 02 Aug 2021 2022 Q1
Q1 2020 $701,000,000 $150,000,000 +$165,000,000 04 Jan 2020 03 Apr 2020 10-K 20 May 2022 2022 FY
Q4 2019 $536,000,000 $178,000,000 +$12,000,000 +7.2% 05 Oct 2019 03 Jan 2020 10-Q 05 Feb 2021 2021 Q3
Q3 2019 $524,000,000 $189,000,000 +$14,000,000 +8% 06 Jul 2019 04 Oct 2019 10-Q 06 Nov 2020 2021 Q2
Q2 2019 $510,000,000 $184,000,000 -$202,000,000 -52% 30 Mar 2019 05 Jul 2019 10-Q 06 Aug 2020 2021 Q1
Q1 2019 $712,000,000 $15,000,000 +$383,000,000 +96% 29 Dec 2018 29 Mar 2019 10-K 21 May 2021 2021 FY
Q4 2018 $329,000,000 $166,000,000 -$206,000,000 -55% 29 Sep 2018 28 Dec 2018 10-Q 07 Feb 2020 2020 Q3
Q3 2018 $535,000,000 $175,000,000 -$259,000,000 -60% 30 Jun 2018 28 Sep 2018 10-Q 08 Nov 2019 2020 Q2
Q2 2018 $794,000,000 $386,000,000 -$47,000,000 -11% 31 Mar 2018 29 Jun 2018 10-Q 09 Aug 2019 2020 Q1
Q1 2018 $841,000,000 $398,000,000 -$851,000,000 -188% 30 Dec 2017 30 Mar 2018 10-K 28 May 2020 2020 FY
Q4 2017 $1,692,000,000 $372,000,000 -$5,000,000 -1.3% 30 Sep 2017 29 Dec 2017 10-Q 04 Feb 2019 2019 Q3
Q3 2017 $1,697,000,000 $434,000,000 +$96,000,000 +28% 01 Jul 2017 29 Sep 2017 10-Q 16 Nov 2018 2019 Q2
Q2 2017 $1,601,000,000 $433,000,000 +$142,000,000 +49% 01 Apr 2017 30 Jun 2017 10-Q 16 Nov 2018 2019 Q1
Q1 2017 $1,459,000,000 $453,000,000 +$145,000,000 +47% 31 Dec 2016 31 Mar 2017 10-K 24 May 2019 2019 FY
Q4 2016 $1,314,000,000 $377,000,000 +$69,000,000 +22% 01 Oct 2016 30 Dec 2016 10-Q 02 Feb 2018 2018 Q3
Q3 2016 $1,245,000,000 $338,000,000 +$2,000,000 +0.6% 02 Jul 2016 30 Sep 2016 10-Q 03 Nov 2017 2018 Q2
Q2 2016 $1,243,000,000 $291,000,000 -$49,000,000 -14% 02 Apr 2016 01 Jul 2016 10-Q 04 Aug 2017 2018 Q1
Q1 2016 $1,292,000,000 $308,000,000 +$270,000,000 +711% 02 Jan 2016 01 Apr 2016 10-K 26 Oct 2018 2018 FY
Q4 2015 $1,022,000,000 $308,000,000 -$95,000,000 -24% 03 Oct 2015 01 Jan 2016 10-Q 03 Feb 2017 2017 Q3
Q3 2015 $1,117,000,000 $336,000,000 -$229,000,000 -41% 04 Jul 2015 02 Oct 2015 10-Q 04 Nov 2016 2017 Q2
Q2 2015 $1,346,000,000 $340,000,000 -$304,000,000 -47% 04 Apr 2015 03 Jul 2015 10-Q 05 Aug 2016 2017 Q1
Q1 2015 $1,650,000,000 $38,000,000 +$126,000,000 03 Jan 2015 03 Apr 2015 10-K 19 May 2017 2017 FY
Q4 2014 $1,524,000,000 $403,000,000 -$207,000,000 -34% 04 Oct 2014 02 Jan 2015 10-Q 04 Feb 2016 2016 Q3
Q3 2014 $1,731,000,000 $565,000,000 -$27,000,000 -4.6% 05 Jul 2014 03 Oct 2014 10-Q 06 Nov 2015 2016 Q2
Q2 2014 $1,758,000,000 $644,000,000 -$8,000,000 -1.2% 29 Mar 2014 04 Jul 2014 10-Q 12 Aug 2015 2016 Q1
Q1 2014 $1,766,000,000 $88,000,000 -$818,000,000 -112% 28 Dec 2013 28 Mar 2014 10-K 20 May 2016 2016 FY
Q4 2013 $2,584,000,000 $610,000,000 -$114,000,000 -16% 28 Sep 2013 27 Dec 2013 10-Q 09 Feb 2015 2015 Q3
Q3 2013 $2,698,000,000 $592,000,000 -$75,000,000 -11% 29 Jun 2013 27 Sep 2013 10-Q 07 Nov 2014 2015 Q2
Q2 2013 $2,773,000,000 $652,000,000 -$16,000,000 -2.4% 30 Mar 2013 28 Jun 2013 10-Q 08 Aug 2014 2015 Q1
Q1 2013 $2,789,000,000 $730,000,000 +$14,000,000 +2% 29 Dec 2012 29 Mar 2013 10-K 22 May 2015 2015 FY
Q4 2012 $2,775,000,000 $724,000,000 +$13,000,000 +1.8% 29 Sep 2012 28 Dec 2012 10-Q 03 Feb 2014 2013 Q3
Q3 2012 $2,762,000,000 $667,000,000 -$30,000,000 -4.3% 30 Jun 2012 28 Sep 2012 10-Q 29 Oct 2013 2013 Q2
Q2 2012 $2,792,000,000 $668,000,000 +$3,000,000 +0.45% 31 Mar 2012 29 Jun 2012 10-Q 31 Jul 2013 2013 Q1
Q1 2012 $2,789,000,000 $716,000,000 -$17,000,000 -2.3% 31 Dec 2011 30 Mar 2012 10-K 16 May 2014 2013 FY
Q4 2011 $2,806,000,000 $711,000,000 +$7,000,000 +0.99% 01 Oct 2011 30 Dec 2011 10-Q 29 Jan 2013 2012 Q3
Q3 2011 $2,799,000,000 $697,000,000 +$85,000,000 +14% 02 Jul 2011 30 Sep 2011 10-Q 30 Oct 2012 2012 Q2
Q2 2011 $2,714,000,000 $665,000,000 +$92,000,000 +16% 02 Apr 2011 01 Jul 2011 10-Q 31 Jul 2012 2012 Q1
Q1 2011 $2,622,000,000 $733,000,000 01 Jan 2011 01 Apr 2011 10-K 17 May 2013 2012 FY
Q4 2010 $704,000,000 +$69,000,000 +11% 02 Oct 2010 31 Dec 2010 10-Q 31 Jan 2012 2011 Q3
Q3 2010 $612,000,000 03 Jul 2010 01 Oct 2010 10-Q 01 Nov 2011 2011 Q2
Q2 2010 $573,000,000 03 Apr 2010 02 Jul 2010 10-Q 03 Aug 2011 2011 Q1
Q4 2009 $635,000,000 03 Oct 2009 01 Jan 2010 10-Q 02 Feb 2011 2010 Q3

Gen Digital Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2024 $745,000,000 +$12,000,000 +1.6% 30 Mar 2024 28 Mar 2025 10-K 15 May 2025 2025 FY
2023 $733,000,000 +$51,000,000 +7.5% 01 Apr 2023 29 Mar 2024 10-K 15 May 2025 2025 FY
2022 $682,000,000 +$60,000,000 +9.6% 02 Apr 2022 31 Mar 2023 10-K 15 May 2025 2025 FY
2021 $622,000,000 +$46,000,000 +8% 03 Apr 2021 01 Apr 2022 10-K 16 May 2024 2024 FY
2020 $576,000,000 -$125,000,000 -18% 04 Apr 2020 02 Apr 2021 10-K 25 May 2023 2023 FY
2019 $701,000,000 -$11,000,000 -1.5% 30 Mar 2019 03 Apr 2020 10-K 20 May 2022 2022 FY
2018 $712,000,000 -$129,000,000 -15% 31 Mar 2018 29 Mar 2019 10-K 21 May 2021 2021 FY
2017 $841,000,000 -$618,000,000 -42% 01 Apr 2017 30 Mar 2018 10-K 28 May 2020 2020 FY
2016 $1,459,000,000 +$167,000,000 +13% 02 Apr 2016 31 Mar 2017 10-K 24 May 2019 2019 FY
2015 $1,292,000,000 -$358,000,000 -22% 04 Apr 2015 01 Apr 2016 10-K 26 Oct 2018 2018 FY
2014 $1,650,000,000 -$116,000,000 -6.6% 29 Mar 2014 03 Apr 2015 10-K 19 May 2017 2017 FY
2013 $1,766,000,000 -$1,023,000,000 -37% 30 Mar 2013 28 Mar 2014 10-K 20 May 2016 2016 FY
2012 $2,789,000,000 $0 0% 31 Mar 2012 29 Mar 2013 10-K 22 May 2015 2015 FY
2011 $2,789,000,000 +$167,000,000 +6.4% 02 Apr 2011 30 Mar 2012 10-K 16 May 2014 2013 FY
2010 $2,622,000,000 +$255,000,000 +11% 03 Apr 2010 01 Apr 2011 10-K 17 May 2013 2012 FY
2009 $2,367,000,000 04 Apr 2009 02 Apr 2010 10-K 21 May 2012 2011 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.