Selling and Marketing Expense in USD of INTUIT INC. from Q4 2009 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Intuit Inc. quarterly/annual Selling and Marketing Expense history and change rate from Q4 2009 to Q3 2025.
  • Intuit Inc. Selling and Marketing Expense for the quarter ending 31 Oct 2025 was $1.08B, a 12.5% increase year-over-year.
  • Intuit Inc. Selling and Marketing Expense for the twelve months ending 31 Oct 2025 was $5.16B, a 14.4% increase year-over-year.
  • Intuit Inc. annual Selling and Marketing Expense for 2025 was $5.04B, a 16.8% increase from 2024.
  • Intuit Inc. annual Selling and Marketing Expense for 2024 was $4.31B, a 14.6% increase from 2023.
  • Intuit Inc. annual Selling and Marketing Expense for 2023 was $3.76B, a 6.69% increase from 2022.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

INTUIT INC. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $5.16B $1.08B +$120M +12.5% 01 Aug 2025 31 Oct 2025 10-Q 20 Nov 2025
Q2 2025 $5.04B $1.25B +$147M +13.3% 01 May 2025 31 Jul 2025 8-K 20 Nov 2025
Q1 2025 $4.89B $1.62B +$199M +14% 01 Feb 2025 30 Apr 2025 10-Q 22 May 2025
Q4 2024 $4.69B $1.2B +$184M +18% 01 Nov 2024 31 Jan 2025 10-Q 25 Feb 2025
Q3 2024 $4.51B $962M +$193M +25.1% 01 Aug 2024 31 Oct 2024 10-Q 20 Nov 2025
Q2 2024 $4.31B $1.1B +$264M +31.4% 01 May 2024 31 Jul 2024 8-K 20 Nov 2025
Q1 2024 $4.05B $1.42B +$216M +18% 01 Feb 2024 30 Apr 2024 10-Q 22 May 2025
Q4 2023 $3.83B $1.02B +$96M +10.4% 01 Nov 2023 31 Jan 2024 10-Q 25 Feb 2025
Q3 2023 $3.74B $769M -$26M -3.27% 01 Aug 2023 31 Oct 2023 10-Q 21 Nov 2024
Q2 2023 $3.76B $840M +$33M +4.09% 01 May 2023 31 Jul 2023 8-K 20 Nov 2025
Q1 2023 $3.73B $1.2B -$24M -1.96% 01 Feb 2023 30 Apr 2023 10-Q 23 May 2024
Q4 2022 $3.75B $924M -$18M -1.91% 01 Nov 2022 31 Jan 2023 10-Q 22 Feb 2024
Q3 2022 $3.77B $795M +$245M +44.5% 01 Aug 2022 31 Oct 2022 10-Q 28 Nov 2023
Q2 2022 $3.53B $807M -$38M -4.5% 01 May 2022 31 Jul 2022 10-K 04 Sep 2024
Q1 2022 $3.56B $1.23B +$370M +43.2% 01 Feb 2022 30 Apr 2022 10-Q 23 May 2023
Q4 2021 $3.19B $942M +$362M +62.4% 01 Nov 2021 31 Jan 2022 10-Q 23 Feb 2023
Q3 2021 $2.83B $550M +$188M +51.9% 01 Aug 2021 31 Oct 2021 10-Q 29 Nov 2022
Q2 2021 $2.64B $845M +$421M +99.3% 01 May 2021 31 Jul 2021 10-K 01 Sep 2023
Q1 2021 $2.22B $857M +$209M +32.3% 01 Feb 2021 30 Apr 2021 10-Q 24 May 2022
Q4 2020 $2.01B $580M -$13M -2.19% 01 Nov 2020 31 Jan 2021 10-Q 02 Mar 2022
Q3 2020 $2.03B $362M -$21M -5.48% 01 Aug 2020 31 Oct 2020 10-Q 18 Nov 2021
Q2 2020 $2.05B $424M +$43M +11.3% 01 May 2020 31 Jul 2020 10-K 02 Sep 2022
Q1 2020 $2.01B $648M -$4M -0.61% 01 Feb 2020 30 Apr 2020 10-Q 25 May 2021
Q4 2019 $2.01B $593M +$45M +8.21% 01 Nov 2019 31 Jan 2020 10-Q 23 Feb 2021
Q3 2019 $1.96B $383M +$37M +10.7% 01 Aug 2019 31 Oct 2019 10-Q 19 Nov 2020
Q2 2019 $1.93B $381M +$76M +24.9% 01 May 2019 31 Jul 2019 10-K 08 Sep 2021
Q1 2019 $1.85B $652M +$103M +18.8% 01 Feb 2019 30 Apr 2019 10-Q 21 May 2020
Q4 2018 $1.75B $548M +$79M +16.8% 01 Nov 2018 31 Jan 2019 10-Q 24 Feb 2020
Q3 2018 $1.67B $346M +$38M +12.3% 01 Aug 2018 31 Oct 2018 10-Q 21 Nov 2019
Q2 2018 $1.63B $305M +$45M +17.3% 01 May 2018 31 Jul 2018 10-K 31 Aug 2020
Q1 2018 $1.59B $549M +$82M +17.6% 01 Feb 2018 30 Apr 2018 10-Q 23 May 2019
Q4 2017 $1.5B $469M +$64M +15.8% 01 Nov 2017 31 Jan 2018 10-Q 22 Feb 2019
Q3 2017 $1.44B $308M +$25M +8.83% 01 Aug 2017 31 Oct 2017 10-Q 20 Nov 2018
Q2 2017 $1.42B $260M -$6M -2.26% 01 May 2017 31 Jul 2017 10-K 30 Aug 2019
Q1 2017 $1.42B $467M +$44M +10.4% 01 Feb 2017 30 Apr 2017 10-Q 22 May 2018
Q4 2016 $1.38B $405M +$49M +13.8% 01 Nov 2016 31 Jan 2017 10-Q 22 Feb 2018
Q3 2016 $1.33B $283M +$39M +16% 01 Aug 2016 31 Oct 2016 10-Q 20 Nov 2017
Q2 2016 $1.29B $266M -$14M -5% 01 May 2016 31 Jul 2016 10-K 31 Aug 2018
Q1 2016 $1.3B $423M +$10M +2.42% 01 Feb 2016 30 Apr 2016 10-Q 23 May 2017
Q4 2015 $1.29B $356M +$12M +3.49% 01 Nov 2015 31 Jan 2016 10-Q 23 Feb 2017
Q3 2015 $1.28B $244M -$7M -2.79% 01 Aug 2015 31 Oct 2015 10-Q 18 Nov 2016
Q2 2015 $1.29B $280M +$145M +107% 01 May 2015 31 Jul 2015 10-K 01 Sep 2017
Q1 2015 $1.14B $413M +$1M +0.24% 01 Feb 2015 30 Apr 2015 10-Q 24 May 2016
Q4 2014 $1.14B $344M -$8M -2.27% 01 Nov 2014 31 Jan 2015 10-Q 25 Feb 2016
Q3 2014 $1.15B $251M -$7M -2.71% 01 Aug 2014 31 Oct 2014 10-Q 20 Nov 2015
Q2 2014 $1.16B $135M -$24M -15.1% 01 May 2014 31 Jul 2014 10-K 01 Sep 2016
Q1 2014 $1.18B $412M +$27M +7.01% 01 Feb 2014 30 Apr 2014 10-Q 22 May 2015
Q4 2013 $1.15B $352M +$1M +0.29% 01 Nov 2013 31 Jan 2014 10-Q 19 Feb 2015
Q3 2013 $1.15B $258M +$31M +13.7% 01 Aug 2013 31 Oct 2013 10-Q 21 Nov 2014
Q2 2013 $1.12B $159M +$24M +17.8% 01 May 2013 31 Jul 2013 10-K 01 Sep 2015
Q1 2013 $1.1B $385M +$33M +9.38% 01 Feb 2013 30 Apr 2013 10-Q 21 May 2014
Q4 2012 $1.07B $351M +$21M +6.36% 01 Nov 2012 31 Jan 2013 10-Q 21 Feb 2014
Q3 2012 $1.04B $227M +$11M +5.09% 01 Aug 2012 31 Oct 2012 10-Q 22 Nov 2013
Q2 2012 $1.03B $135M +$77M +133% 01 May 2012 31 Jul 2012 10-K 12 Sep 2014
Q1 2012 $956M $352M +$1M +0.29% 01 Feb 2012 30 Apr 2012 10-Q 30 May 2013
Q4 2011 $955M $330M $0 0% 01 Nov 2011 31 Jan 2012 10-Q 01 Mar 2013
Q3 2011 $955M $216M -$4M -1.82% 01 Aug 2011 31 Oct 2011 10-Q 29 Nov 2012
Q2 2011 $959M $58M 01 May 2011 31 Jul 2011 10-K 13 Sep 2013
Q1 2011 $351M +$42M +13.6% 01 Feb 2011 30 Apr 2011 10-Q 25 May 2012
Q4 2010 $330M +$53M +19.1% 01 Nov 2010 31 Jan 2011 10-Q 29 Feb 2012
Q3 2010 $220M 01 Aug 2010 31 Oct 2010 10-Q 01 Dec 2011
Q1 2010 $309M 01 Feb 2010 30 Apr 2010 10-Q 01 Jun 2011
Q4 2009 $277M 01 Nov 2009 31 Jan 2010 10-Q 01 Mar 2011

INTUIT INC. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2025 $5.04B +$723M +16.8% 01 Aug 2024 31 Jul 2025 8-K 20 Nov 2025
2024 $4.31B +$550M +14.6% 01 Aug 2023 31 Jul 2024 8-K 20 Nov 2025
2023 $3.76B +$236M +6.69% 01 Aug 2022 31 Jul 2023 8-K 20 Nov 2025
2022 $3.53B +$882M +33.4% 01 Aug 2021 31 Jul 2022 10-K 04 Sep 2024
2021 $2.64B +$596M +29.1% 01 Aug 2020 31 Jul 2021 10-K 01 Sep 2023
2020 $2.05B +$121M +6.28% 01 Aug 2019 31 Jul 2020 10-K 02 Sep 2022
2019 $1.93B +$296M +18.1% 01 Aug 2018 31 Jul 2019 10-K 08 Sep 2021
2018 $1.63B +$216M +15.3% 01 Aug 2017 31 Jul 2018 10-K 31 Aug 2020
2017 $1.42B +$126M +9.78% 01 Aug 2016 31 Jul 2017 10-K 30 Aug 2019
2016 $1.29B +$1M +0.08% 01 Aug 2015 31 Jul 2016 10-K 31 Aug 2018
2015 $1.29B +$131M +11.3% 01 Aug 2014 31 Jul 2015 10-K 01 Sep 2017
2014 $1.16B +$35M +3.12% 01 Aug 2013 31 Jul 2014 10-K 01 Sep 2016
2013 $1.12B +$89M +8.62% 01 Aug 2012 31 Jul 2013 10-K 01 Sep 2015
2012 $1.03B +$74M +7.72% 01 Aug 2011 31 Jul 2012 10-K 12 Sep 2014
2011 $959M +$46M +5.04% 01 Aug 2010 31 Jul 2011 10-K 13 Sep 2013
2010 $913M 01 Aug 2009 31 Jul 2010 10-K 13 Sep 2012
* An asterisk sign (*) next to the value indicates that the value is likely invalid.