Selling and Marketing Expense in USD from 2009 to Q3 2025

Taxonomy & unit: us-gaap: USD
Description: The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary: 8 X8 Inc /De/ quarterly/annual Selling and Marketing Expense history and growth rate from 2009 to Q3 2025.
8 X8 Inc /De/ Selling and Marketing Expense for the quarter ending September 30, 2025 was $63.8M, a 1.59% decline year-over-year.
8 X8 Inc /De/ Selling and Marketing Expense for the twelve months ending September 30, 2025 was $265M, a 0.83% decline year-over-year.
8 X8 Inc /De/ annual Selling and Marketing Expense for 2024 was $264M, a 2.75% decline from 2023.
8 X8 Inc /De/ annual Selling and Marketing Expense for 2023 was $272M, a 12.8% decline from 2022.
8 X8 Inc /De/ annual Selling and Marketing Expense for 2022 was $312M, a 0.75% decline from 2021.

Selling and Marketing Expense, Trailing 12 Months (USD)

Selling and Marketing Expense, Quarterly (USD)

Selling and Marketing Expense, YoY Quarterly Growth (%)

Selling and Marketing Expense, Annual (USD)

Selling and Marketing Expense, YoY Annual Growth (%)

8X8 INC /DE/ Quarterly Selling and Marketing Expense (USD)

Period	TTM Value	Value	YoY Chg	Change %	Start Date	End Date	Report	Filed
Q3 2025	$265M	$63.8M	-$1.03M	-1.59%	Jul 1, 2025	Sep 30, 2025	10-Q	2025-11-05
Q2 2025	$266M	$68.2M	+$1.08M	+1.61%	Apr 1, 2025	Jun 30, 2025	10-Q	2025-08-06
Q1 2025	$264M	$66.8M	-$911K	-1.35%	Jan 1, 2025	Mar 31, 2025	10-K	2025-05-22
Q4 2024	$265M	$65.6M	-$1.35M	-2.02%	Oct 1, 2024	Dec 31, 2024	10-Q	2025-02-05
Q3 2024	$267M	$64.9M	-$3.82M	-5.56%	Jul 1, 2024	Sep 30, 2024	10-Q	2025-11-05
Q2 2024	$271M	$67.1M	-$1.4M	-2.04%	Apr 1, 2024	Jun 30, 2024	10-Q	2025-08-06
Q1 2024	$272M	$67.8M	-$1.09M	-1.59%	Jan 1, 2024	Mar 31, 2024	10-K	2025-05-22
Q4 2023	$273M	$67M	-$12M	-15.2%	Oct 1, 2023	Dec 31, 2023	10-Q	2025-02-05
Q3 2023	$285M	$68.7M	-$11.8M	-14.7%	Jul 1, 2023	Sep 30, 2023	10-Q	2024-11-06
Q2 2023	$297M	$68.5M	-$15M	-18%	Apr 1, 2023	Jun 30, 2023	10-Q	2024-08-08
Q1 2023	$312M	$68.8M	-$15.9M	-18.8%	Jan 1, 2023	Mar 31, 2023	10-K	2025-05-22
Q4 2022	$328M	$79M	+$2.22M	+2.9%	Oct 1, 2022	Dec 31, 2022	10-Q	2024-02-01
Q3 2022	$326M	$80.5M	+$3.76M	+4.9%	Jul 1, 2022	Sep 30, 2022	10-Q	2023-11-03
Q2 2022	$322M	$83.5M	+$7.61M	+10%	Apr 1, 2022	Jun 30, 2022	10-Q	2023-08-08
Q1 2022	$314M	$84.8M	+$14.1M	+19.9%	Jan 1, 2022	Mar 31, 2022	10-K	2024-05-21
Q4 2021	$300M	$76.8M	+$12.8M	+20%	Oct 1, 2021	Dec 31, 2021	10-Q	2023-02-07
Q3 2021	$287M	$76.7M	+$15.3M	+25%	Jul 1, 2021	Sep 30, 2021	10-Q	2022-11-03
Q2 2021	$272M	$75.9M	+$15.8M	+26.2%	Apr 1, 2021	Jun 30, 2021	10-Q	2022-08-01
Q1 2021	$256M	$70.7M	+$5.28M	+8.07%	Jan 1, 2021	Mar 31, 2021	10-K	2023-05-25
Q4 2020	$251M	$64M	+$887K	+1.41%	Oct 1, 2020	Dec 31, 2020	10-Q	2022-02-03
Q3 2020	$250M	$61.4M	+$3.5M	+6.05%	Jul 1, 2020	Sep 30, 2020	10-Q	2021-11-03
Q2 2020	$247M	$60.2M	+$6.55M	+12.2%	Apr 1, 2020	Jun 30, 2020	10-Q	2021-08-05
Q1 2020	$240M	$65.4M	+$15.9M	+32.1%	Jan 1, 2020	Mar 31, 2020	10-K	2022-05-27
Q4 2019	$224M	$63.1M	+$16.8M	+36.4%	Oct 1, 2019	Dec 31, 2019	10-Q	2021-01-29
Q3 2019	$207M	$57.9M	+$16.2M	+38.9%	Jul 1, 2019	Sep 30, 2019	10-Q	2020-10-29
Q2 2019	$191M	$53.6M	+$13.1M	+32.4%	Apr 1, 2019	Jun 30, 2019	10-Q	2020-08-04
Q1 2019	$178M	$49.5M	+$9.1M	+22.5%	Jan 1, 2019	Mar 31, 2019	10-K	2019-05-21
Q4 2018	$169M	$46.3M	+$9.89M	+27.2%	Oct 1, 2018	Dec 31, 2018	10-Q	2020-02-05
Q3 2018	$159M	$41.7M	+$13M	+45.3%	Jul 1, 2018	Sep 30, 2018	10-Q	2019-10-31
Q2 2018	$146M	$40.5M	+$12M	+42.3%	Apr 1, 2018	Jun 30, 2018	10-Q	2019-07-31
Q1 2018	$134M	$40.4M	+$13.1M	+47.8%	Jan 1, 2018	Mar 31, 2018	10-K	2019-05-21
Q4 2017	$121M	$36.4M	+$10.6M	+41.2%	Oct 1, 2017	Dec 31, 2017	10-K	2019-05-21
Q3 2017	$110M	$28.7M	+$4.35M	+17.9%	Jul 1, 2017	Sep 30, 2017	10-K	2019-05-21
Q2 2017	$106M	$28.5M	+$7.02M	+32.7%	Apr 1, 2017	Jun 30, 2017	10-K	2019-05-21
Q1 2017	$98.9M	$27.4M	-$3.89M	-12.4%	Jan 1, 2017	Mar 31, 2017	10-K	2019-05-21
Q4 2016	$103M	$25.8M	-$1.82M	-6.58%	Oct 1, 2016	Dec 31, 2016	10-K	2019-05-21
Q3 2016	$105M	$24.3M	-$2.4M	-8.99%	Jul 1, 2016	Sep 30, 2016	10-K	2019-05-21
Q2 2016	$107M	$21.4M	-$2.38M	-9.99%	Apr 1, 2016	Jun 30, 2016	10-K	2019-05-21
Q1 2016	$109M	$31.2M	+$9.73M	+45.2%	Jan 1, 2016	Mar 31, 2016	10-K	2017-05-30
Q4 2015	$99.6M	$27.6M	+$7.03M	+34.2%	Oct 1, 2015	Dec 31, 2015	10-K	2017-05-30
Q3 2015	$92.6M	$26.7M	+$7.29M	+37.5%	Jul 1, 2015	Sep 30, 2015	10-K	2017-05-30
Q2 2015	$85.3M	$23.8M	+$4.66M	+24.3%	Apr 1, 2015	Jun 30, 2015	10-K	2017-05-30
Q1 2015	$80.7M	$21.5M	+$3.47M	+19.2%	Jan 1, 2015	Mar 31, 2015	10-K/A	2016-07-01
Q4 2014	$77.2M	$20.6M	+$4.51M	+28.1%	Oct 1, 2014	Dec 31, 2014	10-K/A	2016-07-01
Q3 2014	$72.7M	$19.4M	+$5.7M	+41.4%	Jul 1, 2014	Sep 30, 2014	10-K/A	2016-07-01
Q2 2014	$67M	$19.2M	+$6.09M	+46.6%	Apr 1, 2014	Jun 30, 2014	10-K/A	2016-07-01
Q1 2014	$60.9M	$18M	+$5M	+38.3%	Jan 1, 2014	Mar 31, 2014	10-K	2015-05-29
Q4 2013	$55.9M	$16.1M	+$4.49M	+38.8%	Oct 1, 2013	Dec 31, 2013	10-K	2015-05-29
Q3 2013	$51.4M	$13.7M	+$2.95M	+27.3%	Jul 1, 2013	Sep 30, 2013	10-K	2015-05-29
Q2 2013	$48.5M	$13.1M	+$2.53M	+24%	Apr 1, 2013	Jun 30, 2013	10-K	2015-05-29
Q1 2013	$45.9M	$13M	+$2.14M	+19.6%	Jan 1, 2013	Mar 31, 2013	10-K	2013-05-28
Q4 2012	$43.8M	$11.6M	+$1.75M	+17.8%	Oct 1, 2012	Dec 31, 2012	10-Q	2014-01-31
Q3 2012	$42.1M	$10.8M	+$1.72M	+19%	Jul 1, 2012	Sep 30, 2012	10-Q	2013-11-08
Q2 2012	$40.3M	$10.5M	+$2.36M	+28.8%	Apr 1, 2012	Jun 30, 2012	10-Q	2013-07-26
Q1 2012	$38M	$10.9M			Jan 1, 2012	Mar 31, 2012	10-K	2013-05-28
Q4 2011		$9.82M			Oct 1, 2011	Dec 31, 2011	10-K	2013-05-28
Q3 2011		$9.08M			Jul 1, 2011	Sep 30, 2011	10-K	2013-05-28
Q2 2011		$8.18M			Apr 1, 2011	Jun 30, 2011	10-K	2013-05-28

8X8 INC /DE/ Annual Selling and Marketing Expense (USD)

Period	Value	YoY Chg	Change %	Start Date	End Date	Report	Filed
2024	$264M	-$7.48M	-2.75%	Apr 1, 2024	Mar 31, 2025	10-K	2025-05-22
2023	$272M	-$39.9M	-12.8%	Apr 1, 2023	Mar 31, 2024	10-K	2025-05-22
2022	$312M	-$2.34M	-0.75%	Apr 1, 2022	Mar 31, 2023	10-K	2025-05-22
2021	$314M	+$58M	+22.6%	Apr 1, 2021	Mar 31, 2022	10-K	2024-05-21
2020	$256M	+$16.2M	+6.76%	Apr 1, 2020	Mar 31, 2021	10-K	2023-05-25
2019	$240M	+$62M	+34.9%	Apr 1, 2019	Mar 31, 2020	10-K	2022-05-27
2018	$178M	+$44M	+32.9%	Apr 1, 2018	Mar 31, 2019	10-K	2021-05-17
2017	$134M	+$35.1M	+35.4%	Apr 1, 2017	Mar 31, 2018	10-K	2020-05-19
2016	$98.9M	-$10.5M	-9.59%	Apr 1, 2016	Mar 31, 2017	10-K	2019-05-21
2015	$109M	+$28.7M	+35.6%	Apr 1, 2015	Mar 31, 2016	10-K	2018-05-30
2014	$80.7M	+$19.8M	+32.4%	Apr 1, 2014	Mar 31, 2015	10-K	2017-05-30
2013	$60.9M	+$15.3M	+33.6%	Apr 1, 2013	Mar 31, 2014	10-K/A	2016-07-01
2012	$45.6M	+$9.35M	+25.8%	Apr 1, 2012	Mar 31, 2013	10-K	2015-05-29
2011	$36.2M	+$4.48M	+14.1%	Apr 1, 2011	Mar 31, 2012	10-K	2014-05-27
2010	$31.7M	+$2.61M	+8.96%	Apr 1, 2010	Mar 31, 2011	10-K	2013-05-28
2009	$29.1M			Apr 1, 2009	Mar 31, 2010	10-K	2012-05-24

* An asterisk sign (*) next to the value indicates that the value is likely invalid.