Selling and Marketing Expense in USD of Morningstar, Inc. from Q1 2010 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Morningstar, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from Q1 2010 to Q3 2025.
  • Morningstar, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $116M, a 7.04% increase year-over-year.
  • Morningstar, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $465M, a 9.62% increase year-over-year.
  • Morningstar, Inc. annual Selling and Marketing Expense for 2024 was $441M, a 4.06% increase from 2023.
  • Morningstar, Inc. annual Selling and Marketing Expense for 2023 was $424M, a 18.9% increase from 2022.
  • Morningstar, Inc. annual Selling and Marketing Expense for 2022 was $357M, a 29.7% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Morningstar, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $465M $116M +$7.6M +7.04% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-30
Q2 2025 $457M $120M +$8.4M +7.55% Apr 1, 2025 Jun 30, 2025 10-Q 2025-07-31
Q1 2025 $449M $113M +$8M +7.65% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-01
Q4 2024 $441M $117M +$16.8M +16.7% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-28
Q3 2024 $424M $108M +$1.6M +1.51% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-30
Q2 2024 $423M $111M +$1.8M +1.64% Apr 1, 2024 Jun 30, 2024 10-Q 2025-07-31
Q1 2024 $421M $105M -$3M -2.79% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-01
Q4 2023 $424M $100M +$6.8M +7.27% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-28
Q3 2023 $417M $106M +$16.6M +18.5% Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-25
Q2 2023 $400M $110M +$17.7M +19.3% Apr 1, 2023 Jun 30, 2023 10-Q 2024-07-26
Q1 2023 $383M $108M +$26.2M +32.2% Jan 1, 2023 Mar 31, 2023 10-Q 2024-04-26
Q4 2022 $357M $93.6M +$20.1M +27.3% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-28
Q3 2022 $336M $89.7M +$16.8M +23% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-09
Q2 2022 $320M $91.8M +$25.3M +38% Apr 1, 2022 Jun 30, 2022 10-Q 2023-07-28
Q1 2022 $294M $81.4M +$19.5M +31.5% Jan 1, 2022 Mar 31, 2022 10-Q 2023-04-28
Q4 2021 $275M $73.5M +$17.8M +32% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-29
Q3 2021 $257M $72.9M +$20.3M +38.6% Jul 1, 2021 Sep 30, 2021 10-Q 2022-10-28
Q2 2021 $237M $66.5M +$19.3M +40.9% Apr 1, 2021 Jun 30, 2021 10-Q 2022-07-29
Q1 2021 $217M $61.9M +$11M +21.6% Jan 1, 2021 Mar 31, 2021 10-Q 2022-04-29
Q4 2020 $206M $55.7M +$7.5M +15.6% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-24
Q3 2020 $199M $52.6M +$8.6M +19.5% Jul 1, 2020 Sep 30, 2020 10-Q 2021-10-29
Q2 2020 $190M $47.2M +$1.5M +3.28% Apr 1, 2020 Jun 30, 2020 10-Q 2021-07-30
Q1 2020 $189M $50.9M +$10.9M +27.3% Jan 1, 2020 Mar 31, 2020 10-Q 2021-04-30
Q4 2019 $178M $48.2M +$13.4M +38.5% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-25
Q3 2019 $165M $44M +$8.2M +22.9% Jul 1, 2019 Sep 30, 2019 10-Q 2020-10-30
Q2 2019 $156M $45.7M +$6.3M +16% Apr 1, 2019 Jun 30, 2019 10-Q 2020-07-31
Q1 2019 $150M $40M +$1.5M +3.9% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-01
Q4 2018 $149M $34.8M +$700K +2.05% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-26
Q3 2018 $148M $35.8M +$4.7M +15.1% Jul 1, 2018 Sep 30, 2018 10-Q 2019-10-31
Q2 2018 $143M $39.4M +$2.7M +7.36% Apr 1, 2018 Jun 30, 2018 10-Q 2019-07-26
Q1 2018 $140M $38.5M +$6.1M +18.8% Jan 1, 2018 Mar 31, 2018 10-Q 2019-04-29
Q4 2017 $134M $34.1M +$7.6M +28.7% Oct 1, 2017 Dec 31, 2017 10-K 2020-03-02
Q3 2017 $127M $31.1M +$8M +34.6% Jul 1, 2017 Sep 30, 2017 10-Q 2018-10-26
Q2 2017 $119M $36.7M +$11M +42.8% Apr 1, 2017 Jun 30, 2017 10-Q 2018-07-27
Q1 2017 $108M $32.4M +$10.1M +45.3% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-03
Q4 2016 $97.6M $26.5M +$3.7M +16.2% Oct 1, 2016 Dec 31, 2016 10-K 2019-03-01
Q3 2016 $93.9M $23.1M -$200K -0.86% Jul 1, 2016 Sep 30, 2016 10-Q 2017-10-27
Q2 2016 $94.1M $25.7M +$600K +2.39% Apr 1, 2016 Jun 30, 2016 10-Q 2017-07-28
Q1 2016 $93.5M $22.3M -$3.1M -12.2% Jan 1, 2016 Mar 31, 2016 10-Q 2017-04-28
Q4 2015 $96.6M $22.8M -$5.2M -18.6% Oct 1, 2015 Dec 31, 2015 10-K 2018-03-01
Q3 2015 $102M $23.3M -$3.5M -13.1% Jul 1, 2015 Sep 30, 2015 10-Q 2016-10-28
Q2 2015 $105M $25.1M -$2.8M -10% Apr 1, 2015 Jun 30, 2015 10-Q 2016-07-29
Q1 2015 $108M $25.4M -$3M -10.6% Jan 1, 2015 Mar 31, 2015 10-Q 2016-04-29
Q4 2014 $111M $28M +$3.19M +12.9% Oct 1, 2014 Dec 31, 2014 10-K 2017-03-01
Q3 2014 $108M $26.8M +$4.03M +17.7% Jul 1, 2014 Sep 30, 2014 10-Q 2015-10-29
Q2 2014 $104M $27.9M -$135K -0.48% Apr 1, 2014 Jun 30, 2014 10-Q 2015-07-30
Q1 2014 $104M $28.4M +$420K +1.5% Jan 1, 2014 Mar 31, 2014 10-Q 2015-05-01
Q4 2013 $104M $24.8M -$2.64M -9.62% Oct 1, 2013 Dec 31, 2013 10-K 2016-03-01
Q3 2013 $106M $22.8M -$2.96M -11.5% Jul 1, 2013 Sep 30, 2013 10-Q 2014-10-30
Q2 2013 $109M $28M +$662K +2.42% Apr 1, 2013 Jun 30, 2013 10-Q 2014-07-31
Q1 2013 $109M $28M -$346K -1.22% Jan 1, 2013 Mar 31, 2013 10-Q 2014-05-01
Q4 2012 $109M $27.5M +$1.26M +4.79% Oct 1, 2012 Dec 31, 2012 10-K 2015-02-27
Q3 2012 $108M $25.7M -$1.52M -5.58% Jul 1, 2012 Sep 30, 2012 10-Q 2013-11-06
Q2 2012 $109M $27.4M +$606K +2.26% Apr 1, 2012 Jun 30, 2012 10-Q 2013-07-31
Q1 2012 $109M $28.3M +$1.84M +6.96% Jan 1, 2012 Mar 31, 2012 10-Q 2013-05-01
Q4 2011 $107M $26.2M +$601K +2.35% Oct 1, 2011 Dec 31, 2011 10-K 2014-02-28
Q3 2011 $106M $27.3M +$4.37M +19.1% Jul 1, 2011 Sep 30, 2011 10-Q 2012-10-30
Q2 2011 $102M $26.8M +$2.33M +9.54% Apr 1, 2011 Jun 30, 2011 10-Q 2012-07-31
Q1 2011 $99.4M $26.5M +$3.92M +17.4% Jan 1, 2011 Mar 31, 2011 10-Q 2012-05-02
Q4 2010 $95.5M $25.6M Oct 1, 2010 Dec 31, 2010 10-K 2013-02-28
Q3 2010 $22.9M Jul 1, 2010 Sep 30, 2010 10-Q 2011-11-01
Q2 2010 $24.4M Apr 1, 2010 Jun 30, 2010 10-Q 2011-08-02
Q1 2010 $22.6M Jan 1, 2010 Mar 31, 2010 10-Q 2011-05-04

Morningstar, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $441M +$17.2M +4.06% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-28
2023 $424M +$67.3M +18.9% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-28
2022 $357M +$81.7M +29.7% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-28
2021 $275M +$68.4M +33.1% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-29
2020 $206M +$28.5M +16% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-24
2019 $178M +$29.4M +19.8% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-25
2018 $149M +$14.2M +10.6% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-26
2017 $134M +$36.7M +37.6% Jan 1, 2017 Dec 31, 2017 10-K 2020-03-02
2016 $97.6M +$1M +1.04% Jan 1, 2016 Dec 31, 2016 10-K 2019-03-01
2015 $96.6M -$14.5M -13.1% Jan 1, 2015 Dec 31, 2015 10-K 2018-03-01
2014 $111M +$7.5M +7.24% Jan 1, 2014 Dec 31, 2014 10-K 2017-03-01
2013 $104M -$5.28M -4.85% Jan 1, 2013 Dec 31, 2013 10-K 2016-03-01
2012 $109M +$2.19M +2.05% Jan 1, 2012 Dec 31, 2012 10-K 2015-02-27
2011 $107M +$11.2M +11.8% Jan 1, 2011 Dec 31, 2011 10-K 2014-02-28
2010 $95.5M Jan 1, 2010 Dec 31, 2010 10-K 2013-02-28
* An asterisk sign (*) next to the value indicates that the value is likely invalid.