Sonos Inc Selling and Marketing Expense in USD from 2016 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Sonos Inc quarterly/annual Selling and Marketing Expense history and growth rate from 2016 to Q3 2025.
  • Sonos Inc Selling and Marketing Expense for the quarter ending September 27, 2025 was $67.8M, a 7.41% decline year-over-year.
  • Sonos Inc Selling and Marketing Expense for the twelve months ending September 27, 2025 was $281M, a 3.24% decline year-over-year.
  • Sonos Inc annual Selling and Marketing Expense for 2025 was $281M, a 3.24% decline from 2024.
  • Sonos Inc annual Selling and Marketing Expense for 2024 was $291M, a 8.63% increase from 2023.
  • Sonos Inc annual Selling and Marketing Expense for 2023 was $268M, a 4.57% decline from 2022.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Sonos Inc Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $281M $67.8M -$5.42M -7.41% Jun 29, 2025 Sep 27, 2025 10-K 2025-11-14
Q2 2025 $287M $62.6M -$9.07M -12.7% Mar 30, 2025 Jun 28, 2025 10-Q 2025-08-06
Q1 2025 $296M $64.2M +$2.38M +3.84% Dec 29, 2024 Mar 29, 2025 10-Q 2025-05-08
Q4 2024 $293M $86.6M +$2.69M +3.21% Sep 29, 2024 Dec 28, 2024 10-Q 2025-02-06
Q3 2024 $291M $73.2M +$14.6M +24.9% Jun 30, 2024 Sep 28, 2024 10-K 2025-11-14
Q2 2024 $276M $71.6M +$5.04M +7.57% Mar 31, 2024 Jun 29, 2024 10-Q 2025-08-06
Q1 2024 $271M $61.8M -$1.79M -2.81% Dec 31, 2023 Mar 30, 2024 10-Q 2025-05-08
Q4 2023 $273M $84M +$5.25M +6.68% Oct 1, 2023 Dec 30, 2023 10-Q 2025-02-06
Q3 2023 $268M $58.6M -$14M -19.3% Jul 2, 2023 Sep 30, 2023 10-K 2025-11-14
Q2 2023 $282M $66.6M +$2.61M +4.07% Apr 2, 2023 Jul 1, 2023 10-Q 2024-08-08
Q1 2023 $279M $63.6M +$3.67M +6.12% Jan 1, 2023 Apr 1, 2023 10-Q 2024-05-08
Q4 2022 $275M $78.7M -$5.04M -6.02% Oct 2, 2022 Dec 31, 2022 10-Q 2024-02-07
Q3 2022 $280M $72.6M -$586K -0.8% Jul 3, 2022 Oct 1, 2022 10-K 2024-11-15
Q2 2022 $281M $64M -$3.24M -4.82% Apr 3, 2022 Jul 2, 2022 10-Q 2023-08-10
Q1 2022 $284M $60M +$2.75M +4.81% Jan 2, 2022 Apr 2, 2022 10-Q 2023-05-11
Q4 2021 $281M $83.7M +$9.28M +12.5% Oct 3, 2021 Jan 1, 2022 10-Q 2023-02-09
Q3 2021 $272M $73.2M +$14.9M +25.5% Jul 4, 2021 Oct 2, 2021 10-K 2023-11-20
Q2 2021 $257M $67.2M -$10M -13% Apr 4, 2021 Jul 3, 2021 10-Q 2022-08-11
Q1 2021 $267M $57.2M +$6.7M +13.3% Jan 3, 2021 Apr 3, 2021 10-Q 2022-05-12
Q4 2020 $261M $74.5M -$2.97M -3.84% Oct 4, 2020 Jan 2, 2021 10-Q 2022-02-10
Q3 2020 $264M $58.3M -$12.6M -17.7% Jun 28, 2020 Oct 3, 2020 10-K 2022-11-23
Q2 2020 $276M $77.3M +$15.8M +25.7% Mar 29, 2020 Jun 27, 2020 10-Q 2021-08-12
Q1 2020 $260M $50.5M +$1.13M +2.3% Dec 29, 2019 Mar 28, 2020 10-Q 2021-05-13
Q4 2019 $259M $77.4M +$11.6M +17.6% Sep 29, 2019 Dec 28, 2019 10-Q 2021-02-11
Q3 2019 $248M $70.9M +$14.1M +24.8% Jun 30, 2019 Sep 28, 2019 10-K 2021-11-22
Q2 2019 $233M $61.5M +$663K +1.09% Mar 31, 2019 Jun 29, 2019 10-Q 2020-08-06
Q1 2019 $233M $49.4M -$9.86M -16.7% Dec 30, 2018 Mar 30, 2019 10-Q 2020-05-07
Q4 2018 $243M $65.9M -$28.2M -30% Sep 30, 2018 Dec 29, 2018 10-Q 2020-02-06
Q3 2018 $271M $56.8M Jul 1, 2018 Sep 29, 2018 10-K 2020-11-23
Q2 2018 $60.8M -$9.26M -13.2% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-08
Q1 2018 $59.2M Dec 31, 2017 Mar 31, 2018 10-Q 2019-05-10
Q4 2017 $94M Oct 1, 2017 Dec 30, 2017 10-Q 2019-02-07
Q2 2017 $70.1M Apr 2, 2017 Jul 1, 2017 10-Q 2018-09-11

Sonos Inc Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2025 $281M -$9.42M -3.24% Sep 29, 2024 Sep 27, 2025 10-K 2025-11-14
2024 $291M +$23.1M +8.63% Oct 1, 2023 Sep 28, 2024 10-K 2025-11-14
2023 $268M -$12.8M -4.57% Oct 2, 2022 Sep 30, 2023 10-K 2025-11-14
2022 $280M +$8.21M +3.02% Oct 3, 2021 Oct 1, 2022 10-K 2024-11-15
2021 $272M +$8.59M +3.26% Oct 4, 2020 Oct 2, 2021 10-K 2023-11-20
2020 $264M +$15.9M +6.44% Sep 29, 2019 Oct 3, 2020 10-K 2022-11-23
2019 $248M -$23.3M -8.59% Sep 30, 2018 Sep 28, 2019 10-K 2021-11-22
2018 $271M +$707K +0.26% Oct 1, 2017 Sep 29, 2018 10-K 2020-11-23
2017 $270M +$12.2M +4.71% Oct 2, 2016 Sep 30, 2017 10-K 2019-11-26
2016 $258M Oct 4, 2015 Oct 1, 2016 10-K 2018-11-28
* An asterisk sign (*) next to the value indicates that the value is likely invalid.