Selling and Marketing Expense in USD of Roblox Corp from 2019 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Roblox Corp quarterly/annual Selling and Marketing Expense history and growth rate from 2019 to Q3 2025.
  • Roblox Corp Selling and Marketing Expense for the quarter ending September 30, 2025 was $67.1M, a 27.6% increase year-over-year.
  • Roblox Corp Selling and Marketing Expense for the twelve months ending September 30, 2025 was $217M, a 25.8% increase year-over-year.
  • Roblox Corp annual Selling and Marketing Expense for 2024 was $174M, a 18.9% increase from 2023.
  • Roblox Corp annual Selling and Marketing Expense for 2023 was $146M, a 24.7% increase from 2022.
  • Roblox Corp annual Selling and Marketing Expense for 2022 was $117M, a 36% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Roblox Corp Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $217M $67.1M +$14.5M +27.6% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-30
Q2 2025 $203M $52.8M +$16.5M +45.5% Apr 1, 2025 Jun 30, 2025 10-Q 2025-07-31
Q1 2025 $186M $47.8M +$12.2M +34.4% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-01
Q4 2024 $174M $49.8M +$1.26M +2.6% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-18
Q3 2024 $173M $52.6M +$11.7M +28.7% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-30
Q2 2024 $161M $36.3M +$5.96M +19.7% Apr 1, 2024 Jun 30, 2024 10-Q 2025-07-31
Q1 2024 $155M $35.5M +$8.78M +32.8% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-01
Q4 2023 $146M $48.5M +$18.8M +63.1% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-18
Q3 2023 $128M $40.9M +$8.77M +27.3% Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-31
Q2 2023 $119M $30.3M +$3.83M +14.4% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-02
Q1 2023 $115M $26.8M -$2.35M -8.07% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-09
Q4 2022 $117M $29.7M +$1.97M +7.09% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-18
Q3 2022 $115M $32.1M +$12.5M +63.8% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-08
Q2 2022 $103M $26.5M +$7.51M +39.6% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-09
Q1 2022 $95.5M $29.1M +$9.1M +45.5% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-10
Q4 2021 $86.4M $27.8M +$11.8M +74% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-21
Q3 2021 $74.6M $19.6M +$6.74M +52.4% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-09
Q2 2021 $67.8M $19M +$5.08M +36.5% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-10
Q1 2021 $62.7M $20M +$4.35M +27.8% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-11
Q4 2020 $58.4M $16M Oct 1, 2020 Dec 31, 2020 10-K 2023-02-28
Q3 2020 $12.9M Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-09
Q2 2020 $13.9M Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-16
Q1 2020 $15.7M Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-13

Roblox Corp Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $174M +$27.7M +18.9% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-18
2023 $146M +$29M +24.7% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-18
2022 $117M +$31.1M +36% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-18
2021 $86.4M +$28M +47.9% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-21
2020 $58.4M +$13.6M +30.5% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-28
2019 $44.7M Jan 1, 2019 Dec 31, 2019 10-K 2022-02-25
* An asterisk sign (*) next to the value indicates that the value is likely invalid.