Meta Platforms, Inc. Selling and Marketing Expense in USD from 2010 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Meta Platforms, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2010 to Q3 2025.
  • Meta Platforms, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $2.85B, a 0.82% increase year-over-year.
  • Meta Platforms, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $11.8B, a 4.31% increase year-over-year.
  • Meta Platforms, Inc. annual Selling and Marketing Expense for 2024 was $11.3B, a 7.76% decline from 2023.
  • Meta Platforms, Inc. annual Selling and Marketing Expense for 2023 was $12.3B, a 19.4% decline from 2022.
  • Meta Platforms, Inc. annual Selling and Marketing Expense for 2022 was $15.3B, a 8.68% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Meta Platforms, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $11.8B $2.85B +$23M +0.82% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-30
Q2 2025 $11.8B $2.98B +$258M +9.48% Apr 1, 2025 Jun 30, 2025 10-Q 2025-07-31
Q1 2025 $11.5B $2.76B +$193M +7.53% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-01
Q4 2024 $11.3B $3.24B +$14M +0.43% Oct 1, 2024 Dec 31, 2024 10-K 2025-01-30
Q3 2024 $11.3B $2.82B -$55M -1.91% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-30
Q2 2024 $11.4B $2.72B -$433M -13.7% Apr 1, 2024 Jun 30, 2024 10-Q 2025-07-31
Q1 2024 $11.8B $2.56B -$480M -15.8% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-01
Q4 2023 $12.3B $3.23B -$1.35B -29.5% Oct 1, 2023 Dec 31, 2023 10-K 2025-01-30
Q3 2023 $13.7B $2.88B -$903M -23.9% Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-31
Q2 2023 $14.6B $3.15B -$441M -12.3% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-01
Q1 2023 $15B $3.04B -$268M -8.09% Jan 1, 2023 Mar 31, 2023 10-Q 2024-04-25
Q4 2022 $15.3B $4.58B +$188M +4.29% Oct 1, 2022 Dec 31, 2022 10-K 2025-01-30
Q3 2022 $15.1B $3.78B +$226M +6.36% Jul 1, 2022 Sep 30, 2022 10-Q 2023-10-26
Q2 2022 $14.8B $3.6B +$336M +10.3% Apr 1, 2022 Jun 30, 2022 10-Q 2023-07-27
Q1 2022 $14.5B $3.31B +$469M +16.5% Jan 1, 2022 Mar 31, 2022 10-Q 2023-04-27
Q4 2021 $14B $4.39B +$1.11B +33.7% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-02
Q3 2021 $12.9B $3.55B +$871M +32.5% Jul 1, 2021 Sep 30, 2021 10-Q 2022-10-27
Q2 2021 $12.1B $3.26B +$419M +14.8% Apr 1, 2021 Jun 30, 2021 10-Q 2022-07-28
Q1 2021 $11.6B $2.84B +$56M +2.01% Jan 1, 2021 Mar 31, 2021 10-Q 2022-04-28
Q4 2020 $11.6B $3.28B +$255M +8.43% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-02
Q3 2020 $11.3B $2.68B +$267M +11.1% Jul 1, 2020 Sep 30, 2020 10-Q 2021-10-26
Q2 2020 $11.1B $2.84B +$426M +17.6% Apr 1, 2020 Jun 30, 2020 10-Q 2021-07-29
Q1 2020 $10.6B $2.79B +$767M +38% Jan 1, 2020 Mar 31, 2020 10-Q 2021-04-29
Q4 2019 $9.88B $3.03B +$558M +22.6% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-03
Q3 2019 $9.32B $2.42B +$488M +25.3% Jul 1, 2019 Sep 30, 2019 10-Q 2020-10-30
Q2 2019 $8.83B $2.41B +$559M +30.1% Apr 1, 2019 Jun 30, 2019 10-Q 2020-07-31
Q1 2019 $8.27B $2.02B +$425M +26.6% Jan 1, 2019 Mar 31, 2019 10-Q 2020-04-30
Q4 2018 $7.85B $2.47B +$1.09B +79.6% Oct 1, 2018 Dec 31, 2018 10-K 2021-01-28
Q3 2018 $6.75B $1.93B +$758M +64.8% Jul 1, 2018 Sep 30, 2018 10-Q 2019-10-31
Q2 2018 $5.99B $1.86B +$731M +65% Apr 1, 2018 Jun 30, 2018 10-Q 2019-07-25
Q1 2018 $5.26B $1.6B +$538M +50.9% Jan 1, 2018 Mar 31, 2018 10-Q 2019-04-25
Q4 2017 $4.73B $1.37B +$255M +22.8% Oct 1, 2017 Dec 31, 2017 10-K 2020-01-30
Q3 2017 $4.47B $1.17B +$244M +26.4% Jul 1, 2017 Sep 30, 2017 10-Q 2018-10-31
Q2 2017 $4.23B $1.12B +$223M +24.8% Apr 1, 2017 Jun 30, 2017 10-Q 2018-07-26
Q1 2017 $4B $1.06B +$231M +28% Jan 1, 2017 Mar 31, 2017 10-Q 2018-04-26
Q4 2016 $3.77B $1.12B +$346M +44.8% Oct 1, 2016 Dec 31, 2016 10-K 2019-01-31
Q3 2016 $3.43B $926M +$220M +31.2% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-02
Q2 2016 $3.21B $901M +$275M +43.9% Apr 1, 2016 Jun 30, 2016 10-Q 2017-07-27
Q1 2016 $2.93B $826M +$206M +33.2% Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-04
Q4 2015 $2.73B $773M +$148M +23.7% Oct 1, 2015 Dec 31, 2015 10-K 2018-02-01
Q3 2015 $2.58B $706M +$332M +88.8% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-03
Q2 2015 $2.25B $626M +$268M +74.9% Apr 1, 2015 Jun 30, 2015 10-Q 2016-07-28
Q1 2015 $1.98B $620M +$297M +92% Jan 1, 2015 Mar 31, 2015 10-Q 2016-04-28
Q4 2014 $1.68B $625M +$333M +114% Oct 1, 2014 Dec 31, 2014 10-K 2017-02-03
Q3 2014 $1.35B $374M +$141M +60.5% Jul 1, 2014 Sep 30, 2014 10-Q 2015-11-05
Q2 2014 $1.21B $358M +$89M +33.1% Apr 1, 2014 Jun 30, 2014 10-Q 2015-07-31
Q1 2014 $1.12B $323M +$120M +59.1% Jan 1, 2014 Mar 31, 2014 10-Q 2015-04-23
Q4 2013 $997M $292M +$99M +51.3% Oct 1, 2013 Dec 31, 2013 10-K 2016-01-28
Q3 2013 $898M $233M +$65M +38.7% Jul 1, 2013 Sep 30, 2013 10-Q 2014-10-30
Q2 2013 $833M $269M -$123M -31.4% Apr 1, 2013 Jun 30, 2013 10-Q 2014-07-24
Q1 2013 $956M $203M +$60M +42% Jan 1, 2013 Mar 31, 2013 10-Q 2014-04-25
Q4 2012 $896M $193M Oct 1, 2012 Dec 31, 2012 10-K 2015-01-29
Q3 2012 $168M +$54M +47.4% Jul 1, 2012 Sep 30, 2012 10-Q 2013-11-01
Q2 2012 $392M +$296M +308% Apr 1, 2012 Jun 30, 2012 10-Q 2013-07-25
Q1 2012 $143M Jan 1, 2012 Mar 31, 2012 10-Q 2013-05-02
Q3 2011 $114M Jul 1, 2011 Sep 30, 2011 10-Q 2012-10-24
Q2 2011 $96M Apr 1, 2011 Jun 30, 2011 10-Q 2012-07-31

Meta Platforms, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $11.3B -$954M -7.76% Jan 1, 2024 Dec 31, 2024 10-K 2025-01-30
2023 $12.3B -$2.96B -19.4% Jan 1, 2023 Dec 31, 2023 10-K 2025-01-30
2022 $15.3B +$1.22B +8.68% Jan 1, 2022 Dec 31, 2022 10-K 2025-01-30
2021 $14B +$2.45B +21.2% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-02
2020 $11.6B +$1.72B +17.4% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-02
2019 $9.88B +$2.03B +25.9% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-03
2018 $7.85B +$3.12B +66.1% Jan 1, 2018 Dec 31, 2018 10-K 2021-01-28
2017 $4.73B +$953M +25.3% Jan 1, 2017 Dec 31, 2017 10-K 2020-01-30
2016 $3.77B +$1.05B +38.4% Jan 1, 2016 Dec 31, 2016 10-K 2019-01-31
2015 $2.73B +$1.05B +62.2% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-01
2014 $1.68B +$683M +68.5% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-03
2013 $997M +$101M +11.3% Jan 1, 2013 Dec 31, 2013 10-K 2016-01-28
2012 $896M +$503M +128% Jan 1, 2012 Dec 31, 2012 10-K 2015-01-29
2011 $393M +$226M +135% Jan 1, 2011 Dec 31, 2011 10-K 2014-01-31
2010 $167M Jan 1, 2010 Dec 31, 2010 10-K 2013-02-01
* An asterisk sign (*) next to the value indicates that the value is likely invalid.