Allegiant Travel CO Selling and Marketing Expense in USD from 2012 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Allegiant Travel CO quarterly/annual Selling and Marketing Expense history and growth rate from 2012 to Q3 2025.
  • Allegiant Travel CO Selling and Marketing Expense for the quarter ending September 30, 2025 was $23M, a 7.36% decline year-over-year.
  • Allegiant Travel CO Selling and Marketing Expense for the twelve months ending September 30, 2025 was $98.5M, a 12.1% decline year-over-year.
  • Allegiant Travel CO annual Selling and Marketing Expense for 2024 was $106M, a 7.22% decline from 2023.
  • Allegiant Travel CO annual Selling and Marketing Expense for 2023 was $115M, a 13.8% increase from 2022.
  • Allegiant Travel CO annual Selling and Marketing Expense for 2022 was $101M, a 38.4% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Allegiant Travel CO Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $98.5M $23M -$1.83M -7.36% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-06
Q2 2025 $100M $26.8M -$661K -2.4% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-06
Q1 2025 $101M $25.1M -$5.32M -17.5% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-07
Q4 2024 $106M $23.6M -$5.8M -19.8% Oct 1, 2024 Dec 31, 2024 10-K 2025-03-03
Q3 2024 $112M $24.9M -$3.6M -12.6% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-06
Q2 2024 $116M $27.5M -$2.37M -7.94% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-06
Q1 2024 $118M $30.4M +$3.49M +13% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-07
Q4 2023 $115M $29.4M +$4.14M +16.4% Oct 1, 2023 Dec 31, 2023 10-K 2025-03-03
Q3 2023 $110M $28.5M +$2.65M +10.3% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-05
Q2 2023 $108M $29.9M +$2.57M +9.42% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-06
Q1 2023 $105M $26.9M +$4.58M +20.5% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-09
Q4 2022 $101M $25.2M +$3.76M +17.5% Oct 1, 2022 Dec 31, 2022 10-K 2025-03-03
Q3 2022 $96.9M $25.8M +$3.77M +17.1% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-08
Q2 2022 $93.1M $27.3M +$9.67M +54.8% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-07
Q1 2022 $83.5M $22.4M +$10.7M +92.5% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-08
Q4 2021 $72.7M $21.5M +$13.3M +162% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-29
Q3 2021 $59.5M $22M +$14.1M +177% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-03
Q2 2021 $45.4M $17.6M +$8.72M +97.9% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-04
Q1 2021 $36.7M $11.6M -$6.85M -37.1% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-05
Q4 2020 $43.5M $8.19M -$11.7M -58.8% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-27
Q3 2020 $55.2M $7.97M -$9.62M -54.7% Jul 1, 2020 Sep 30, 2020 10-Q 2021-10-28
Q2 2020 $64.8M $8.91M -$11.6M -56.6% Apr 1, 2020 Jun 30, 2020 10-Q 2021-07-30
Q1 2020 $76.4M $18.5M -$2.47M -11.8% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-05
Q4 2019 $78.9M $19.9M +$563K +2.92% Oct 1, 2019 Dec 31, 2019 10-K 2022-03-01
Q3 2019 $78.3M $17.6M +$793K +4.72% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-05
Q2 2019 $77.6M $20.5M +$2.19M +11.9% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-04
Q1 2019 $75.4M $20.9M +$1.85M +9.69% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-22
Q4 2018 $73.5M $19.3M +$3.32M +20.8% Oct 1, 2018 Dec 31, 2018 10-K 2021-03-01
Q3 2018 $70.2M $16.8M +$2.91M +21% Jul 1, 2018 Sep 30, 2018 10-Q 2019-10-31
Q2 2018 $67.3M $18.3M +$4.86M +36% Apr 1, 2018 Jun 30, 2018 10-Q 2019-07-31
Q1 2018 $62.4M $19.1M +$5.75M +43.1% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-08
Q4 2017 $56.7M $16M -$1.89M -10.6% Oct 1, 2017 Dec 31, 2017 10-K 2020-02-27
Q3 2017 $58.6M $13.9M +$8.23M +146% Jul 1, 2017 Sep 30, 2017 10-Q 2018-10-31
Q2 2017 $50.3M $13.5M +$8.18M +154% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-03
Q1 2017 $42.2M $13.3M +$7.52M +130% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-08
Q4 2016 $34.6M $17.9M +$13.4M +302% Oct 1, 2016 Dec 31, 2016 10-K 2019-02-28
Q3 2016 $21.2M $5.65M +$1.6M +39.4% Jul 1, 2016 Sep 30, 2016 10-Q 2017-10-30
Q2 2016 $19.6M $5.32M -$436K -7.58% Apr 1, 2016 Jun 30, 2016 10-Q 2017-07-31
Q1 2016 $20.1M $5.81M -$1.29M -18.2% Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-02
Q4 2015 $21.3M $4.44M Oct 1, 2015 Dec 31, 2015 10-K 2018-03-01
Q3 2015 $4.05M -$3.76M -48.1% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-01
Q2 2015 $5.75M -$900K -13.5% Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-01
Q1 2015 $7.1M Jan 1, 2015 Mar 31, 2015 10-Q 2016-05-02
Q3 2014 $7.81M Jul 1, 2014 Sep 30, 2014 10-Q 2015-10-29
Q2 2014 $6.65M Apr 1, 2014 Jun 30, 2014 10-Q 2015-07-31

Allegiant Travel CO Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $106M -$8.28M -7.22% Jan 1, 2024 Dec 31, 2024 10-K 2025-03-03
2023 $115M +$13.9M +13.8% Jan 1, 2023 Dec 31, 2023 10-K 2025-03-03
2022 $101M +$27.9M +38.4% Jan 1, 2022 Dec 31, 2022 10-K 2025-03-03
2021 $72.7M +$29.2M +67.2% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-29
2020 $43.5M -$35.4M -44.9% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-27
2019 $78.9M +$5.4M +7.34% Jan 1, 2019 Dec 31, 2019 10-K 2022-03-01
2018 $73.5M +$16.8M +29.7% Jan 1, 2018 Dec 31, 2018 10-K 2021-03-01
2017 $56.7M +$22M +63.7% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-27
2016 $34.6M +$13.3M +62.2% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-28
2015 $21.3M -$7.14M -25.1% Jan 1, 2015 Dec 31, 2015 10-K 2018-03-01
2014 $28.5M +$6.81M +31.4% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-24
2013 $21.7M +$2.46M +12.8% Jan 1, 2013 Dec 31, 2013 10-K 2016-02-22
2012 $19.2M Jan 1, 2012 Dec 31, 2012 10-K 2015-02-26
* An asterisk sign (*) next to the value indicates that the value is likely invalid.