HUBSPOT INC Selling and Marketing Expense in USD from 2012 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Hubspot Inc quarterly/annual Selling and Marketing Expense history and growth rate from 2012 to Q3 2025.
  • Hubspot Inc Selling and Marketing Expense for the quarter ending September 30, 2025 was $355M, a 14.6% increase year-over-year.
  • Hubspot Inc Selling and Marketing Expense for the twelve months ending September 30, 2025 was $1.34B, a 12.8% increase year-over-year.
  • Hubspot Inc annual Selling and Marketing Expense for 2024 was $1.22B, a 14.1% increase from 2023.
  • Hubspot Inc annual Selling and Marketing Expense for 2023 was $1.07B, a 20.6% increase from 2022.
  • Hubspot Inc annual Selling and Marketing Expense for 2022 was $886M, a 36.4% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

HUBSPOT INC Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $1.34B $355M +$45.3M +14.6% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-05
Q2 2025 $1.29B $340M +$46.1M +15.7% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-06
Q1 2025 $1.25B $327M +$26.4M +8.8% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-08
Q4 2024 $1.22B $315M +$33.7M +12% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-12
Q3 2024 $1.19B $310M +$38.5M +14.2% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-05
Q2 2024 $1.15B $294M +$28.5M +10.7% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-06
Q1 2024 $1.12B $300M +$49.6M +19.8% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-08
Q4 2023 $1.07B $281M +$46M +19.6% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-12
Q3 2023 $1.02B $271M +$41.9M +18.3% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-06
Q2 2023 $981M $265M +$41M +18.3% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-07
Q1 2023 $940M $251M +$53.5M +27.2% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-10
Q4 2022 $886M $235M +$54.3M +30% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-12
Q3 2022 $832M $230M +$59.5M +35% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-08
Q2 2022 $772M $224M +$66.5M +42.1% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-02
Q1 2022 $706M $197M +$56.1M +39.8% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-03
Q4 2021 $650M $181M +$53M +41.5% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-14
Q3 2021 $597M $170M +$50.7M +42.5% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-02
Q2 2021 $546M $158M +$55.2M +53.8% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-04
Q1 2021 $491M $141M +$38.7M +37.8% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-05
Q4 2020 $452M $128M +$37.4M +41.4% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-16
Q3 2020 $415M $119M +$28M +30.7% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-03
Q2 2020 $387M $103M +$18.5M +22% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-04
Q1 2020 $368M $102M +$27.4M +36.6% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-05
Q4 2019 $341M $90.4M +$19.5M +27.4% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-14
Q3 2019 $321M $91.3M +$20M +28% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-05
Q2 2019 $301M $84.1M +$18.8M +28.8% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-05
Q1 2019 $282M $74.9M +$15M +25% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-06
Q4 2018 $267M $71M +$13.4M +23.2% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-16
Q3 2018 $254M $71.3M +$13.4M +23.1% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-05
Q2 2018 $241M $65.3M +$14.6M +28.7% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-06
Q1 2018 $226M $59.9M +$13.2M +28.4% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-07
Q4 2017 $213M $57.6M +$10.5M +22.2% Oct 1, 2017 Dec 31, 2017 10-K 2020-02-12
Q3 2017 $202M $57.9M +$16.7M +40.6% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-07
Q2 2017 $186M $50.7M +$11.6M +29.6% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-01
Q1 2017 $174M $46.7M +$11.5M +32.6% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-10
Q4 2016 $163M $47.1M +$15.5M +49.2% Oct 1, 2016 Dec 31, 2016 10-K 2019-02-12
Q3 2016 $147M $41.2M +$10.3M +33.4% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-01
Q2 2016 $137M $39.1M +$12.8M +48.9% Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-02
Q1 2016 $124M $35.2M +$11.3M +47.3% Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-02
Q4 2015 $113M $31.6M +$7.46M +31% Oct 1, 2015 Dec 31, 2015 10-K 2018-02-13
Q3 2015 $105M $30.9M +$9.19M +42.4% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-02
Q2 2015 $96M $26.3M +$9.2M +53.8% Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-03
Q1 2015 $86.8M $23.9M +$7.97M +50.1% Jan 1, 2015 Mar 31, 2015 10-Q 2016-05-04
Q4 2014 $78.8M $24.1M Oct 1, 2014 Dec 31, 2014 10-K 2017-02-16
Q3 2014 $21.7M +$6.94M +47.1% Jul 1, 2014 Sep 30, 2014 10-Q 2015-11-04
Q2 2014 $17.1M Apr 1, 2014 Jun 30, 2014 10-Q 2015-08-06
Q1 2014 $15.9M Jan 1, 2014 Mar 31, 2014 10-Q 2015-05-07
Q3 2013 $14.7M Jul 1, 2013 Sep 30, 2013 10-Q 2014-11-13

HUBSPOT INC Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $1.22B +$150M +14.1% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-12
2023 $1.07B +$182M +20.6% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-12
2022 $886M +$236M +36.4% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-12
2021 $650M +$198M +43.7% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-14
2020 $452M +$111M +32.7% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-16
2019 $341M +$73.2M +27.4% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-14
2018 $267M +$54.6M +25.6% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-16
2017 $213M +$50.2M +30.9% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-12
2016 $163M +$50M +44.4% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-12
2015 $113M +$33.8M +42.9% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-13
2014 $78.8M +$25.7M +48.3% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-16
2013 $53.2M +$18.2M +52.1% Jan 1, 2013 Dec 31, 2013 10-K 2016-02-24
2012 $34.9M Jan 1, 2012 Dec 31, 2012 10-K 2015-03-05
* An asterisk sign (*) next to the value indicates that the value is likely invalid.