Selling and Marketing Expense in USD of APPFOLIO INC from 2013 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Appfolio Inc quarterly/annual Selling and Marketing Expense history and growth rate from 2013 to Q3 2025.
  • Appfolio Inc Selling and Marketing Expense for the quarter ending September 30, 2025 was $35.9M, a 41.4% increase year-over-year.
  • Appfolio Inc Selling and Marketing Expense for the twelve months ending September 30, 2025 was $137M, a 39% increase year-over-year.
  • Appfolio Inc annual Selling and Marketing Expense for 2024 was $111M, a 2.78% increase from 2023.
  • Appfolio Inc annual Selling and Marketing Expense for 2023 was $108M, a 0.19% increase from 2022.
  • Appfolio Inc annual Selling and Marketing Expense for 2022 was $107M, a 46.7% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

APPFOLIO INC Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $137M $35.9M +$10.5M +41.4% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-30
Q2 2025 $127M $36.8M +$9.48M +34.7% Apr 1, 2025 Jun 30, 2025 10-Q 2025-07-31
Q1 2025 $117M $31.1M +$6.6M +27% Jan 1, 2025 Mar 31, 2025 10-Q 2025-04-24
Q4 2024 $111M $33.4M +$11.9M +55.5% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-06
Q3 2024 $98.7M $25.4M -$4.3M -14.5% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-30
Q2 2024 $103M $27.3M +$298K +1.1% Apr 1, 2024 Jun 30, 2024 10-Q 2025-07-31
Q1 2024 $103M $24.5M -$4.94M -16.8% Jan 1, 2024 Mar 31, 2024 10-Q 2025-04-24
Q4 2023 $108M $21.5M -$8.34M -27.9% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-06
Q3 2023 $116M $29.7M +$4.06M +15.8% Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-25
Q2 2023 $112M $27M +$7K +0.03% Apr 1, 2023 Jun 30, 2023 10-Q 2024-07-26
Q1 2023 $112M $29.4M +$4.48M +18% Jan 1, 2023 Mar 31, 2023 10-Q 2024-04-26
Q4 2022 $107M $29.8M +$9.9M +49.6% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-06
Q3 2022 $97.5M $25.6M +$6.28M +32.4% Jul 1, 2022 Sep 30, 2022 10-Q 2023-10-27
Q2 2022 $91.2M $27M +$9.28M +52.4% Apr 1, 2022 Jun 30, 2022 10-Q 2023-07-28
Q1 2022 $81.9M $24.9M +$8.74M +54% Jan 1, 2022 Mar 31, 2022 10-Q 2023-04-28
Q4 2021 $73.2M $19.9M +$4.62M +30.1% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-01
Q3 2021 $68.6M $19.4M +$4.47M +30% Jul 1, 2021 Sep 30, 2021 10-Q 2022-10-28
Q2 2021 $64.1M $17.7M +$4M +29.1% Apr 1, 2021 Jun 30, 2021 10-Q 2022-07-29
Q1 2021 $60.1M $16.2M +$1.67M +11.5% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-09
Q4 2020 $58.4M $15.3M +$887K +6.14% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-09
Q3 2020 $57.6M $14.9M +$2.26M +17.9% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-08
Q2 2020 $55.3M $13.7M +$485K +3.67% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-09
Q1 2020 $54.8M $14.5M +$3.29M +29.3% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-10
Q4 2019 $51.5M $14.4M +$4.86M +50.8% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-28
Q3 2019 $46.7M $12.6M +$3.96M +45.6% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-09
Q2 2019 $42.7M $13.2M +$5.61M +73.5% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-03
Q1 2019 $37.1M $11.2M +$3.81M +51.5% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-04
Q4 2018 $33.3M $9.58M +$2.42M +33.9% Oct 1, 2018 Dec 31, 2018 10-K 2021-03-01
Q3 2018 $30.9M $8.68M +$1.42M +19.6% Jul 1, 2018 Sep 30, 2018 10-Q 2019-10-28
Q2 2018 $29.4M $7.63M +$433K +6.02% Apr 1, 2018 Jun 30, 2018 10-Q 2019-07-29
Q1 2018 $29M $7.41M +$298K +4.19% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-02
Q4 2017 $28.7M $7.15M +$423K +6.29% Oct 1, 2017 Dec 31, 2017 10-K 2020-03-02
Q3 2017 $28.3M $7.26M +$278K +3.98% Jul 1, 2017 Sep 30, 2017 10-Q 2018-10-29
Q2 2017 $28M $7.19M -$375K -4.96% Apr 1, 2017 Jun 30, 2017 10-Q 2018-07-30
Q1 2017 $28.4M $7.11M -$444K -5.88% Jan 1, 2017 Mar 31, 2017 10-Q 2018-04-30
Q4 2016 $28.8M $6.73M -$370K -5.21% Oct 1, 2016 Dec 31, 2016 10-K 2019-02-28
Q3 2016 $29.2M $6.98M -$49K -0.7% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-06
Q2 2016 $29.2M $7.57M +$1.33M +21.3% Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-07
Q1 2016 $27.9M $7.55M +$1.84M +32.3% Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-05
Q4 2015 $26.1M $7.1M Oct 1, 2015 Dec 31, 2015 10-K 2018-02-26
Q3 2015 $7.03M +$2.72M +63% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-07
Q2 2015 $6.24M +$2.52M +67.9% Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-08
Q1 2015 $5.71M Jan 1, 2015 Mar 31, 2015 10-Q 2016-05-09
Q3 2014 $4.31M Jul 1, 2014 Sep 30, 2014 10-Q 2015-11-09
Q2 2014 $3.72M Apr 1, 2014 Jun 30, 2014 10-Q 2015-08-06

APPFOLIO INC Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $111M +$3M +2.78% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-06
2023 $108M +$204K +0.19% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-06
2022 $107M +$34.2M +46.7% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-06
2021 $73.2M +$14.8M +25.2% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-01
2020 $58.4M +$6.92M +13.4% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-09
2019 $51.5M +$18.2M +54.8% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-28
2018 $33.3M +$4.58M +16% Jan 1, 2018 Dec 31, 2018 10-K 2021-03-01
2017 $28.7M -$118K -0.41% Jan 1, 2017 Dec 31, 2017 10-K 2020-03-02
2016 $28.8M +$2.75M +10.6% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-28
2015 $26.1M +$9.2M +54.5% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-26
2014 $16.9M +$6.54M +63.3% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-27
2013 $10.3M Jan 1, 2013 Dec 31, 2013 10-K 2016-02-29
* An asterisk sign (*) next to the value indicates that the value is likely invalid.