TWILIO INC Selling and Marketing Expense in USD from 2014 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Twilio Inc quarterly/annual Selling and Marketing Expense history and growth rate from 2014 to Q3 2025.
  • Twilio Inc Selling and Marketing Expense for the quarter ending September 30, 2025 was $221M, a 2.35% increase year-over-year.
  • Twilio Inc Selling and Marketing Expense for the twelve months ending September 30, 2025 was $866M, a 2.27% decline year-over-year.
  • Twilio Inc annual Selling and Marketing Expense for 2024 was $861M, a 15.9% decline from 2023.
  • Twilio Inc annual Selling and Marketing Expense for 2023 was $1.02B, a 18% decline from 2022.
  • Twilio Inc annual Selling and Marketing Expense for 2022 was $1.25B, a 19.5% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

TWILIO INC Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $866M $221M +$5.07M +2.35% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-31
Q2 2025 $861M $221M +$2.9M +1.33% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-08
Q1 2025 $858M $212M -$2.39M -1.11% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-02
Q4 2024 $861M $213M -$25.7M -10.8% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-26
Q3 2024 $886M $216M -$47.3M -18% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-31
Q2 2024 $934M $218M -$43.8M -16.7% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-08
Q1 2024 $978M $215M -$45.4M -17.5% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-02
Q4 2023 $1.02B $239M -$57.7M -19.5% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-26
Q3 2023 $1.08B $263M -$65.9M -20.1% Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-31
Q2 2023 $1.15B $262M -$73.4M -21.9% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-01
Q1 2023 $1.22B $260M -$28M -9.73% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-08
Q4 2022 $1.25B $296M -$35.1M -10.6% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-26
Q3 2022 $1.28B $329M +$64.3M +24.3% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-09
Q2 2022 $1.22B $335M +$96.9M +40.7% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-09
Q1 2022 $1.12B $288M +$77.3M +36.7% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-10
Q4 2021 $1.04B $331M +$151M +84.1% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-27
Q3 2021 $893M $265M +$124M +87.8% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-04
Q2 2021 $770M $238M +$108M +83.4% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-05
Q1 2021 $661M $211M +$93.9M +80.4% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-05
Q4 2020 $567M $180M +$73.6M +69.2% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-27
Q3 2020 $494M $141M +$40.2M +40% Jul 1, 2020 Sep 30, 2020 10-Q 2021-10-28
Q2 2020 $454M $130M +$39.4M +43.6% Apr 1, 2020 Jun 30, 2020 10-Q 2021-07-30
Q1 2020 $414M $117M +$45.1M +63% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-06
Q4 2019 $369M $106M +$47.4M +80.2% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-22
Q3 2019 $322M $101M +$54.7M +119% Jul 1, 2019 Sep 30, 2019 10-Q 2020-10-29
Q2 2019 $267M $90.4M +$52.7M +140% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-04
Q1 2019 $214M $71.6M +$38.8M +118% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-07
Q4 2018 $176M $59M +$31.4M +114% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-26
Q3 2018 $144M $45.9M +$20.2M +78.2% Jul 1, 2018 Sep 30, 2018 10-Q 2019-10-31
Q2 2018 $124M $37.7M +$11.6M +44.3% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-02
Q1 2018 $112M $32.8M +$11.7M +55.4% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-09
Q4 2017 $101M $27.6M +$9.81M +55% Oct 1, 2017 Dec 31, 2017 10-K 2020-03-02
Q3 2017 $90.9M $25.8M +$9.91M +62.4% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-08
Q2 2017 $81M $26.2M +$8M +44% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-08
Q1 2017 $73M $21.1M +$7.69M +57.3% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-10
Q4 2016 $65.3M $17.8M Oct 1, 2016 Dec 31, 2016 10-K 2019-03-01
Q3 2016 $15.9M +$3.81M +31.5% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-14
Q2 2016 $18.2M +$3.99M +28.2% Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-11
Q1 2016 $13.4M Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-10
Q3 2015 $12.1M Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-07
Q2 2015 $14.2M Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-09

TWILIO INC Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $861M -$162M -15.9% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-26
2023 $1.02B -$225M -18% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-26
2022 $1.25B +$203M +19.5% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-26
2021 $1.04B +$477M +84.1% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-27
2020 $567M +$198M +53.7% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-27
2019 $369M +$194M +110% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-22
2018 $176M +$74.9M +74.4% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-26
2017 $101M +$35.4M +54.2% Jan 1, 2017 Dec 31, 2017 10-K 2020-03-02
2016 $65.3M +$16M +32.4% Jan 1, 2016 Dec 31, 2016 10-K 2019-03-01
2015 $49.3M +$16M +48% Jan 1, 2015 Dec 31, 2015 10-K 2018-03-01
2014 $33.3M Jan 1, 2014 Dec 31, 2014 10-K 2017-02-22
* An asterisk sign (*) next to the value indicates that the value is likely invalid.