Cloudflare, Inc. Selling and Marketing Expense in USD from 2017 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Cloudflare, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2017 to Q3 2025.
  • Cloudflare, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $236M, a 27.6% increase year-over-year.
  • Cloudflare, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $862M, a 19.8% increase year-over-year.
  • Cloudflare, Inc. annual Selling and Marketing Expense for 2024 was $746M, a 24.5% increase from 2023.
  • Cloudflare, Inc. annual Selling and Marketing Expense for 2023 was $599M, a 28.6% increase from 2022.
  • Cloudflare, Inc. annual Selling and Marketing Expense for 2022 was $466M, a 42% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Cloudflare, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $862M $236M +$51.1M +27.6% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-30
Q2 2025 $811M $219M +$44.9M +25.7% Apr 1, 2025 Jun 30, 2025 10-Q 2025-07-31
Q1 2025 $766M $214M +$19.9M +10.3% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-08
Q4 2024 $746M $192M +$26.8M +16.2% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-20
Q3 2024 $719M $185M +$35M +23.3% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-30
Q2 2024 $684M $175M +$27.8M +19% Apr 1, 2024 Jun 30, 2024 10-Q 2025-07-31
Q1 2024 $656M $194M +$57.1M +41.7% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-08
Q4 2023 $599M $165M +$33.2M +25.1% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-20
Q3 2023 $566M $150M +$34.2M +29.5% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-07
Q2 2023 $532M $147M +$29.1M +24.7% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-01
Q1 2023 $503M $137M +$36.9M +36.9% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-02
Q4 2022 $466M $132M +$35.8M +37.2% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-20
Q3 2022 $430M $116M +$30.2M +35.1% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-02
Q2 2022 $400M $118M +$41.6M +54.8% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-03
Q1 2022 $358M $100M +$30.1M +43% Jan 1, 2022 Mar 31, 2022 10-Q 2023-04-27
Q4 2021 $328M $96.2M +$32.7M +51.4% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-21
Q3 2021 $295M $85.9M +$29.9M +53.4% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-03
Q2 2021 $266M $76M +$24.6M +47.9% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-04
Q1 2021 $241M $70M +$23M +49% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-05
Q4 2020 $218M $63.6M +$16.4M +34.9% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-24
Q3 2020 $201M $56M +$10.4M +22.9% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-05
Q2 2020 $191M $51.4M +$15.5M +43.4% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-06
Q1 2020 $175M $47M +$16.1M +52.4% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-07
Q4 2019 $159M $47.1M Oct 1, 2019 Dec 31, 2019 10-K 2022-03-01
Q3 2019 $45.5M +$21.1M +86.2% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-10
Q2 2019 $35.8M Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-10
Q1 2019 $30.8M Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-11
Q3 2018 $24.5M Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-12

Cloudflare, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $746M +$147M +24.5% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-20
2023 $599M +$133M +28.6% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-20
2022 $466M +$138M +42% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-20
2021 $328M +$110M +50.6% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-21
2020 $218M +$58.6M +36.8% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-24
2019 $159M +$64.9M +68.8% Jan 1, 2019 Dec 31, 2019 10-K 2022-03-01
2018 $94.4M +$32.5M +52.5% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-25
2017 $61.9M Jan 1, 2017 Dec 31, 2017 10-K 2020-03-04
* An asterisk sign (*) next to the value indicates that the value is likely invalid.