Selling and Marketing Expense in USD of MARRIOTT VACATIONS WORLDWIDE Corp from 2009 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
MARRIOTT VACATIONS WORLDWIDE Corp quarterly/annual Selling and Marketing Expense history and growth rate from 2009 to Q3 2025.
  • MARRIOTT VACATIONS WORLDWIDE Corp Selling and Marketing Expense for the quarter ending September 30, 2025 was $234M, a 2.63% increase year-over-year.
  • MARRIOTT VACATIONS WORLDWIDE Corp Selling and Marketing Expense for the twelve months ending September 30, 2025 was $947M, a 7.37% increase year-over-year.
  • MARRIOTT VACATIONS WORLDWIDE Corp annual Selling and Marketing Expense for 2024 was $919M, a 11.7% increase from 2023.
  • MARRIOTT VACATIONS WORLDWIDE Corp annual Selling and Marketing Expense for 2023 was $823M, a 1.98% increase from 2022.
  • MARRIOTT VACATIONS WORLDWIDE Corp annual Selling and Marketing Expense for 2022 was $807M, a 30.8% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

MARRIOTT VACATIONS WORLDWIDE Corp Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $947M $234M +$6M +2.63% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-06
Q2 2025 $941M $237M +$11M +4.87% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-06
Q1 2025 $930M $234M +$11M +4.93% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-08
Q4 2024 $919M $242M +$37M +18% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-28
Q3 2024 $882M $228M +$26M +12.9% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-06
Q2 2024 $856M $226M +$20M +9.71% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-06
Q1 2024 $836M $223M +$13M +6.19% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-08
Q4 2023 $823M $205M +$1M +0.49% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-28
Q3 2023 $822M $202M -$5M -2.42% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-07
Q2 2023 $827M $206M -$8M -3.74% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-02
Q1 2023 $835M $210M +$28M +15.4% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-07
Q4 2022 $807M $204M +$26M +14.6% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-28
Q3 2022 $781M $207M +$41M +24.7% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-03
Q2 2022 $740M $214M +$50M +30.5% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-04
Q1 2022 $690M $182M +$73M +67% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-05
Q4 2021 $617M $178M +$89M +100% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-27
Q3 2021 $528M $166M +$88M +113% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-04
Q2 2021 $440M $164M +$115M +235% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-09
Q1 2021 $325M $109M -$61M -35.9% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-09
Q4 2020 $386M $89M -$100M -52.9% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-27
Q3 2020 $486M $78M -$106M -57.6% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-08
Q2 2020 $592M $49M -$140M -74.1% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-04
Q1 2020 $732M $170M -$16M -8.6% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-07
Q4 2019 $748M $189M +$8M +4.42% Oct 1, 2019 Dec 31, 2019 10-K 2022-03-01
Q3 2019 $740M $184M +$49M +36.3% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-05
Q2 2019 $691M $189M +$83M +78.3% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-05
Q1 2019 $608M $186M +$81M +77.1% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-22
Q4 2018 $527M $181M +$83.7M +86% Oct 1, 2018 Dec 31, 2018 10-K 2021-03-01
Q3 2018 $443M $135M +$41M +43.6% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-12
Q2 2018 $402M $106M +$6.83M +6.89% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-06
Q1 2018 $396M $105M +$7.5M +7.7% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-07
Q4 2017 $388M $97.3M -$318K -0.33% Oct 1, 2017 Dec 31, 2017 10-K 2020-03-02
Q3 2017 $388M $94M +$15M +19% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-08
Q2 2017 $373M $99.2M +$20.2M +25.7% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-02
Q1 2017 $353M $97.5M +$19.1M +24.3% Dec 31, 2016 Mar 31, 2017 10-Q 2018-05-04
Q4 2016 $334M $97.7M +$9.41M +10.7% Sep 10, 2016 Dec 30, 2016 10-K 2019-03-01
Q3 2016 $325M $79M +$7.39M +10.3% Jun 18, 2016 Sep 9, 2016 10-Q 2017-11-02
Q2 2016 $317M $78.9M +$1.78M +2.31% Mar 26, 2016 Jun 17, 2016 10-Q 2017-08-03
Q1 2016 $315M $78.4M -$1.58M -1.98% Jan 2, 2016 Mar 25, 2016 10-Q 2017-05-04
Q4 2015 $317M $88.2M -$10.3M -10.5% Sep 12, 2015 Jan 1, 2016 8-K 2018-06-05
Q3 2015 $327M $71.6M -$1.75M -2.39% Jun 20, 2015 Sep 11, 2015 10-Q 2016-10-13
Q2 2015 $329M $77.1M +$4.91M +6.8% Mar 28, 2015 Jun 19, 2015 10-Q 2016-07-21
Q1 2015 $324M $80M +$8.78M +12.3% Jan 3, 2015 Mar 27, 2015 10-Q 2016-04-28
Q4 2014 $315M $98.6M +$2.97M +3.11% Sep 13, 2014 Jan 2, 2015 10-K 2017-02-23
Q3 2014 $312M $73.4M +$1.38M +1.92% Jun 21, 2014 Sep 12, 2014 10-Q 2015-10-15
Q2 2014 $311M $72.2M -$1.77M -2.4% Mar 29, 2014 Jun 20, 2014 10-Q 2015-07-23
Q1 2014 $313M $71.2M -$2.78M -3.76% Jan 4, 2014 Mar 28, 2014 10-Q 2015-04-30
Q4 2013 $316M $95.6M -$2.39M -2.44% Sep 7, 2013 Jan 3, 2014 10-K 2016-02-25
Q3 2013 $318M $72M -$7M -8.86% Jun 15, 2013 Sep 6, 2013 10-Q 2014-10-16
Q2 2013 $325M $74M -$4M -5.13% Mar 23, 2013 Jun 14, 2013 10-Q 2014-07-24
Q1 2013 $329M $74M $0 0% Dec 29, 2012 Mar 22, 2013 10-Q 2014-04-29
Q4 2012 $329M $98M -$8M -7.55% Sep 8, 2012 Dec 28, 2012 10-K 2015-02-26
Q3 2012 $337M $79M -$2M -2.47% Jun 16, 2012 Sep 7, 2012 10-Q 2013-10-10
Q2 2012 $339M $78M -$3M -3.7% Mar 24, 2012 Jun 15, 2012 10-Q 2013-07-18
Q1 2012 $342M $74M +$1M +1.37% Dec 31, 2011 Mar 23, 2012 10-Q 2013-04-25
Q4 2011 $341M $106M Sep 10, 2011 Dec 30, 2011 10-K 2014-02-27
Q3 2011 $81M +$3M +3.85% Jun 18, 2011 Sep 9, 2011 10-Q 2012-10-18
Q2 2011 $81M Mar 26, 2011 Jun 17, 2011 10-Q 2012-07-26
Q1 2011 $73M Jan 1, 2011 Mar 25, 2011 10-Q 2012-05-03
Q3 2010 $78M Jun 19, 2010 Sep 10, 2010 10-Q 2011-12-07

MARRIOTT VACATIONS WORLDWIDE Corp Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $919M +$96M +11.7% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-28
2023 $823M +$16M +1.98% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-28
2022 $807M +$190M +30.8% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-28
2021 $617M +$231M +59.8% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-27
2020 $386M -$362M -48.4% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-27
2019 $748M +$221M +41.9% Jan 1, 2019 Dec 31, 2019 10-K 2022-03-01
2018 $527M +$139M +35.8% Jan 1, 2018 Dec 31, 2018 10-K 2021-03-01
2017 $388M +$54M +16.2% Dec 31, 2016 Dec 31, 2017 10-K 2020-03-02
2016 $334M +$17M +5.36% Jan 2, 2016 Dec 30, 2016 10-K 2019-03-01
2015 $317M +$1.59M +0.5% Jan 3, 2015 Jan 1, 2016 8-K 2018-06-05
2014 $315M -$200K -0.06% Jan 4, 2014 Jan 2, 2015 10-K 2017-02-23
2013 $316M -$13.4M -4.07% Dec 29, 2012 Jan 3, 2014 10-K 2016-02-25
2012 $329M -$12M -3.52% Dec 31, 2011 Dec 28, 2012 10-K 2015-02-26
2011 $341M -$2M -0.58% Jan 1, 2011 Dec 30, 2011 10-K 2014-02-27
2010 $343M -$70M -16.9% Jan 1, 2010 Dec 31, 2010 10-Q 2013-10-10
2009 $413M Jan 3, 2009 Jan 1, 2010 10-K 2012-03-21
* An asterisk sign (*) next to the value indicates that the value is likely invalid.