ALKALINE WATER Co INC Selling and Marketing Expense in USD from Q3 2012 to Q2 2023

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
ALKALINE WATER Co INC quarterly/annual Selling and Marketing Expense history and growth rate from Q3 2012 to Q2 2023.
  • ALKALINE WATER Co INC Selling and Marketing Expense for the quarter ending June 30, 2023 was $4.61M, a 27.3% decline year-over-year.
  • ALKALINE WATER Co INC Selling and Marketing Expense for the twelve months ending June 30, 2023 was $20.9M, a 19.5% decline year-over-year.
  • ALKALINE WATER Co INC annual Selling and Marketing Expense for 2022 was $22.7M, a 15.5% decline from 2021.
  • ALKALINE WATER Co INC annual Selling and Marketing Expense for 2021 was $26.8M, a 63.3% increase from 2020.
  • ALKALINE WATER Co INC annual Selling and Marketing Expense for 2020 was $16.4M, a 0.4% increase from 2019.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

ALKALINE WATER Co INC Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q2 2023 $20.9M $4.61M -$1.73M -27.3% Apr 1, 2023 Jun 30, 2023 10-Q 2023-09-22
Q1 2023 $22.7M $4.24M +$2.27M +115% Jan 1, 2023 Mar 31, 2023 10-K 2023-08-17
Q4 2022 $20.4M $4.95M -$2.61M -34.6% Oct 1, 2022 Dec 31, 2022 10-Q 2023-02-28
Q3 2022 $23M $7.12M -$3M -29.6% Jul 1, 2022 Sep 30, 2022 10-Q 2022-11-14
Q2 2022 $26M $6.35M -$810K -11.3% Apr 1, 2022 Jun 30, 2022 10-Q 2023-09-22
Q1 2022 $26.8M $1.97M -$2.25M -53.3% Jan 1, 2022 Mar 31, 2022 10-K 2023-08-17
Q4 2021 $29.1M $7.56M +$3.47M +84.8% Oct 1, 2021 Dec 31, 2021 10-Q 2023-02-28
Q3 2021 $25.6M $10.1M +$5.73M +131% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-14
Q2 2021 $19.9M $7.16M +$3.44M +92.5% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-15
Q1 2021 $16.4M $4.22M +$1.23M +41% Jan 1, 2021 Mar 31, 2021 10-K 2022-07-14
Q4 2020 $15.2M $4.09M +$13.8K +0.34% Oct 1, 2020 Dec 31, 2020 10-Q 2022-02-14
Q3 2020 $15.2M $4.39M -$421K -8.74% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-09
Q2 2020 $15.6M $3.72M -$754K -16.9% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-16
Q1 2020 $16.4M $2.99M -$171K -5.39% Jan 1, 2020 Mar 31, 2020 10-K/A 2021-08-31
Q4 2019 $16.5M $4.08M +$427K +11.7% Oct 1, 2019 Dec 31, 2019 10-Q 2021-02-16
Q3 2019 $16.1M $4.81M +$1.75M +57.3% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-16
Q2 2019 $14.3M $4.47M +$1.34M +42.6% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-14
Q1 2019 $13M $3.17M +$940K +42.2% Jan 1, 2019 Mar 31, 2019 10-K 2020-08-13
Q4 2018 $12.1M $3.65M +$2.15M +144% Oct 1, 2018 Dec 31, 2018 10-Q 2020-02-10
Q3 2018 $9.92M $3.06M +$1.24M +68.1% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-12
Q2 2018 $8.68M $3.14M +$1.47M +87.8% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-08
Q1 2018 $7.21M $2.23M +$942K +73.4% Jan 1, 2018 Mar 31, 2018 10-K 2019-07-01
Q4 2017 $6.27M $1.5M +$499K +50% Oct 1, 2017 Dec 31, 2017 10-Q 2019-02-14
Q3 2017 $5.77M $1.82M +$758K +71.5% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-13
Q2 2017 $5.01M $1.67M +$584K +53.8% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-14
Q1 2017 $4.43M $1.28M +$450K +54.1% Jan 1, 2017 Mar 31, 2017 10-K 2018-06-29
Q4 2016 $3.98M $999K +$295K +41.8% Oct 1, 2016 Dec 31, 2016 10-Q 2018-02-20
Q3 2016 $3.68M $1.06M +$292K +38.1% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-20
Q2 2016 $3.39M $1.09M +$459K +73.3% Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-21
Q1 2016 $2.93M $833K +$510K +158% Jan 1, 2016 Mar 31, 2016 10-K 2017-07-14
Q4 2015 $2.42M $704K +$283K +67.2% Oct 1, 2015 Dec 31, 2015 10-Q 2017-02-14
Q3 2015 $2.14M $768K +$352K +84.6% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-21
Q2 2015 $1.79M $627K +$400K +176% Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-15
Q1 2015 $1.39M $323K +$198K +158% Jan 1, 2015 Mar 31, 2015 10-K 2016-07-14
Q4 2014 $1.19M $421K +$271K +180% Oct 1, 2014 Dec 31, 2014 10-Q 2016-02-22
Q3 2014 $918K $416K +$312K +299% Jul 1, 2014 Sep 30, 2014 10-Q 2015-11-23
Q2 2014 $607K $227K +$143K +169% Apr 1, 2014 Jun 30, 2014 10-Q 2015-08-18
Q1 2014 $464K $125K Jan 1, 2014 Mar 31, 2014 10-K 2015-07-14
Q4 2013 $150K -$2.7M -94.7% Oct 1, 2013 Dec 31, 2013 10-Q 2015-02-17
Q3 2013 $104K +$92.2K +768% Jul 1, 2013 Sep 30, 2013 10-Q 2014-11-14
Q2 2013 $84.2K Apr 1, 2013 Jun 30, 2013 10-Q 2014-08-13
Q4 2012 $2.85M Oct 1, 2012 Dec 31, 2012 10-Q/A 2014-03-28
Q3 2012 $12K Jul 1, 2012 Sep 30, 2012 10-Q 2013-11-13

ALKALINE WATER Co INC Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2022 $22.7M -$4.15M -15.5% Apr 1, 2022 Mar 31, 2023 10-K 2023-08-17
2021 $26.8M +$10.4M +63.3% Apr 1, 2021 Mar 31, 2022 10-K 2023-08-17
2020 $16.4M +$65.8K +0.4% Apr 1, 2020 Mar 31, 2021 10-K 2022-07-14
2019 $16.4M +$3.35M +25.7% Apr 1, 2019 Mar 31, 2020 10-K/A 2021-08-31
2018 $13M +$5.8M +80.4% Apr 1, 2018 Mar 31, 2019 10-K 2020-08-13
2017 $7.21M +$2.78M +62.8% Apr 1, 2017 Mar 31, 2018 10-K 2019-07-01
2016 $4.43M +$1.5M +51% Apr 1, 2016 Mar 31, 2017 10-K 2018-06-29
2015 $2.93M +$1.55M +111% Apr 1, 2015 Mar 31, 2016 10-K 2017-07-14
2014 $1.39M +$923K +199% Apr 1, 2014 Mar 31, 2015 10-K 2016-07-14
2013 $464K Apr 1, 2013 Mar 31, 2014 10-K 2015-07-14
* An asterisk sign (*) next to the value indicates that the value is likely invalid.