Ibotta, Inc. Selling and Marketing Expense in USD from 2022 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Ibotta, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2022 to Q3 2025.
  • Ibotta, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $26.6M, a 4.08% decline year-over-year.
  • Ibotta, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $119M, a 14.8% decline year-over-year.
  • Ibotta, Inc. annual Selling and Marketing Expense for 2024 was $139M, a 21.3% increase from 2023.
  • Ibotta, Inc. annual Selling and Marketing Expense for 2023 was $115M, a 4.26% increase from 2022.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Ibotta, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $119M $26.6M -$1.13M -4.08% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-13
Q2 2025 $120M $28.8M -$21.2M -42.4% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-13
Q1 2025 $141M $29.9M +$1.73M +6.15% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-15
Q4 2024 $139M $33.3M -$1K 0% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-27
Q3 2024 $139M $27.8M -$9.88M -26.2% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-13
Q2 2024 $149M $50M +$27.8M +125% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-13
Q1 2024 $121M $28.1M +$6.53M +30.2% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-15
Q4 2023 $115M $33.3M Oct 1, 2023 Dec 31, 2023 10-K 2025-02-27
Q3 2023 $37.6M Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-14
Q2 2023 $22.2M Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-14
Q1 2023 $21.6M Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-31

Ibotta, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $139M +$24.5M +21.3% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-27
2023 $115M +$4.69M +4.26% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-27
2022 $110M Jan 1, 2022 Dec 31, 2022 10-K 2025-02-27
* An asterisk sign (*) next to the value indicates that the value is likely invalid.