Selling and Marketing Expense in USD of Duolingo, Inc. from Q2 2020 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Duolingo, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from Q2 2020 to Q3 2025.
  • Duolingo, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $35.1M, a 37.2% increase year-over-year.
  • Duolingo, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $116M, a 36.9% increase year-over-year.
  • Duolingo, Inc. annual Selling and Marketing Expense for 2024 was $90.5M, a 19.4% increase from 2023.
  • Duolingo, Inc. annual Selling and Marketing Expense for 2023 was $75.8M, a 13.2% increase from 2022.
  • Duolingo, Inc. annual Selling and Marketing Expense for 2022 was $67M, a 13.2% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Duolingo, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $116M $35.1M +$9.51M +37.2% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-06
Q2 2025 $107M $29.6M +$9.39M +46.5% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-07
Q1 2025 $97.2M $26.7M +$6.73M +33.8% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-02
Q4 2024 $90.5M $24.8M +$5.7M +29.8% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-28
Q3 2024 $84.8M $25.6M +$3.24M +14.5% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-06
Q2 2024 $81.6M $20.2M +$2.44M +13.8% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-07
Q1 2024 $79.1M $19.9M +$3.33M +20.1% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-02
Q4 2023 $75.8M $19.1M +$89K +0.47% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-28
Q3 2023 $75.7M $22.3M +$4.61M +26% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-07
Q2 2023 $71.1M $17.7M +$2.46M +16.1% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-08
Q1 2023 $68.6M $16.6M +$1.66M +11.1% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-09
Q4 2022 $67M $19M +$4.52M +31.1% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-28
Q3 2022 $62.4M $17.7M +$2.45M +16.1% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-09
Q2 2022 $60M $15.3M +$5.66M +58.8% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-09
Q1 2022 $54.3M $14.9M -$4.83M -24.4% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-10
Q4 2021 $59.2M $14.5M Oct 1, 2021 Dec 31, 2021 10-K 2024-02-29
Q3 2021 $15.3M +$4.13M +37% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-14
Q2 2021 $9.62M +$994K +11.5% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-05
Q1 2021 $19.8M Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-13
Q3 2020 $11.1M Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-12
Q2 2020 $8.63M Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-12

Duolingo, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $90.5M +$14.7M +19.4% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-28
2023 $75.8M +$8.82M +13.2% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-28
2022 $67M +$7.8M +13.2% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-28
2021 $59.2M +$24.2M +69.1% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-29
2020 $35M Jan 1, 2020 Dec 31, 2020 10-K 2023-03-01
* An asterisk sign (*) next to the value indicates that the value is likely invalid.