Snap Inc Selling and Marketing Expense in USD from 2015 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Snap Inc quarterly/annual Selling and Marketing Expense history and growth rate from 2015 to Q3 2025.
  • Snap Inc Selling and Marketing Expense for the quarter ending September 30, 2025 was $256M, a 6.19% decline year-over-year.
  • Snap Inc Selling and Marketing Expense for the twelve months ending September 30, 2025 was $1.02B, a 6.51% decline year-over-year.
  • Snap Inc annual Selling and Marketing Expense for 2024 was $1.06B, a 5.21% decline from 2023.
  • Snap Inc annual Selling and Marketing Expense for 2023 was $1.12B, a 0.3% increase from 2022.
  • Snap Inc annual Selling and Marketing Expense for 2022 was $1.12B, a 41.1% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Snap Inc Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $1.02B $256M -$16.9M -6.19% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-06
Q2 2025 $1.04B $258M -$8.47M -3.18% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-06
Q1 2025 $1.05B $258M -$18.1M -6.55% Jan 1, 2025 Mar 31, 2025 10-Q 2025-04-30
Q4 2024 $1.06B $248M -$27.6M -10% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-05
Q3 2024 $1.09B $273M -$24.1M -8.12% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-06
Q2 2024 $1.12B $266M -$14.3M -5.09% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-06
Q1 2024 $1.13B $276M +$7.6M +2.83% Jan 1, 2024 Mar 31, 2024 10-Q 2025-04-30
Q4 2023 $1.12B $276M -$19.3M -6.55% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-05
Q3 2023 $1.14B $297M +$26.9M +9.96% Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-30
Q2 2023 $1.11B $281M -$30.8M -9.88% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-02
Q1 2023 $1.15B $268M +$26.5M +11% Jan 1, 2023 Mar 31, 2023 10-Q 2024-04-26
Q4 2022 $1.12B $295M +$49.9M +20.4% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-05
Q3 2022 $1.07B $270M +$52.8M +24.3% Jul 1, 2022 Sep 30, 2022 10-Q 2023-10-25
Q2 2022 $1.02B $311M +$132M +73.3% Apr 1, 2022 Jun 30, 2022 10-Q 2023-07-26
Q1 2022 $884M $242M +$91.6M +61% Jan 1, 2022 Mar 31, 2022 10-Q 2023-04-28
Q4 2021 $793M $245M +$87.6M +55.6% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-07
Q3 2021 $705M $218M +$74M +51.6% Jul 1, 2021 Sep 30, 2021 10-Q 2022-10-21
Q2 2021 $631M $180M +$47.6M +36% Apr 1, 2021 Jun 30, 2021 10-Q 2022-07-22
Q1 2021 $584M $150M +$28.1M +23% Jan 1, 2021 Mar 31, 2021 10-Q 2022-04-22
Q4 2020 $555M $158M +$31.7M +25.1% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-01
Q3 2020 $524M $144M +$20.3M +16.4% Jul 1, 2020 Sep 30, 2020 10-Q 2021-10-22
Q2 2020 $504M $132M +$20.6M +18.5% Apr 1, 2020 Jun 30, 2020 10-Q 2021-07-23
Q1 2020 $483M $122M +$24.3M +24.8% Jan 1, 2020 Mar 31, 2020 10-Q 2021-04-23
Q4 2019 $459M $126M +$26.5M +26.6% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-04
Q3 2019 $432M $123M +$25.7M +26.3% Jul 1, 2019 Sep 30, 2019 10-Q 2020-10-21
Q2 2019 $406M $112M +$9.82M +9.66% Apr 1, 2019 Jun 30, 2019 10-Q 2020-07-22
Q1 2019 $397M $97.9M -$4.23M -4.14% Jan 1, 2019 Mar 31, 2019 10-Q 2020-04-22
Q4 2018 $401M $99.5M -$11M -9.94% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-05
Q3 2018 $412M $97.6M -$3.96M -3.9% Jul 1, 2018 Sep 30, 2018 10-Q 2019-10-23
Q2 2018 $416M $102M +$10.8M +11.9% Apr 1, 2018 Jun 30, 2018 10-Q 2019-07-24
Q1 2018 $405M $102M -$118M -53.5% Jan 1, 2018 Mar 31, 2018 10-Q 2019-04-24
Q4 2017 $523M $110M +$60.1M +119% Oct 1, 2017 Dec 31, 2017 10-K 2020-02-05
Q3 2017 $463M $102M +$66.9M +193% Jul 1, 2017 Sep 30, 2017 10-Q 2018-10-26
Q2 2017 $396M $90.9M +$66.3M +270% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-08
Q1 2017 $329M $220M +$205M +1391% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-02
Q4 2016 $124M $50.4M Oct 1, 2016 Dec 31, 2016 10-K 2019-02-06
Q3 2016 $34.7M Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-08
Q2 2016 $24.6M Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-11
Q1 2016 $14.7M Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-11

Snap Inc Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $1.06B -$58.4M -5.21% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-05
2023 $1.12B +$3.35M +0.3% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-05
2022 $1.12B +$326M +41.1% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-05
2021 $793M +$237M +42.7% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-07
2020 $555M +$96.9M +21.1% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-01
2019 $459M +$57.8M +14.4% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-04
2018 $401M -$122M -23.3% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-05
2017 $523M +$398M +320% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-05
2016 $124M +$97.2M +357% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-06
2015 $27.2M Jan 1, 2015 Dec 31, 2015 10-K 2018-02-22
* An asterisk sign (*) next to the value indicates that the value is likely invalid.