Selling and Marketing Expense in USD of C3.ai, Inc. from 2018 to Q2 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
C3.ai, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2018 to Q2 2025.
  • C3.ai, Inc. Selling and Marketing Expense for the quarter ending July 31, 2025 was $62.5M, a 19.9% increase year-over-year.
  • C3.ai, Inc. Selling and Marketing Expense for the twelve months ending July 31, 2025 was $250M, a 12.4% increase year-over-year.
  • C3.ai, Inc. annual Selling and Marketing Expense for 2024 was $240M, a 11.9% increase from 2023.
  • C3.ai, Inc. annual Selling and Marketing Expense for 2023 was $214M, a 17% increase from 2022.
  • C3.ai, Inc. annual Selling and Marketing Expense for 2022 was $183M, a 5.49% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

C3.ai, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q2 2025 $250M $62.5M +$10.4M +19.9% May 1, 2025 Jul 31, 2025 10-Q 2025-09-09
Q1 2025 $240M $70.7M +$7.44M +11.8% Feb 1, 2025 Apr 30, 2025 10-K 2025-06-23
Q4 2024 $232M $61.2M +$4.06M +7.11% Nov 1, 2024 Jan 31, 2025 10-Q 2025-03-07
Q3 2024 $228M $55.6M +$5.75M +11.5% Aug 1, 2024 Oct 31, 2024 10-Q 2024-12-10
Q2 2024 $222M $52.1M +$8.24M +18.8% May 1, 2024 Jul 31, 2024 10-Q 2025-09-09
Q1 2024 $214M $63.2M +$11.5M +22.3% Feb 1, 2024 Apr 30, 2024 10-K 2025-06-23
Q4 2023 $203M $57.1M +$13.6M +31.4% Nov 1, 2023 Jan 31, 2024 10-Q 2025-03-07
Q3 2023 $189M $49.9M +$4.96M +11% Aug 1, 2023 Oct 31, 2023 10-Q 2024-12-10
Q2 2023 $184M $43.9M +$898K +2.09% May 1, 2023 Jul 31, 2023 10-Q 2024-09-05
Q1 2023 $183M $51.7M +$4.25M +8.96% Feb 1, 2023 Apr 30, 2023 10-K 2025-06-23
Q4 2022 $179M $43.5M +$351K +0.81% Nov 1, 2022 Jan 31, 2023 10-Q 2024-02-29
Q3 2022 $179M $44.9M -$1.23M -2.66% Aug 1, 2022 Oct 31, 2022 10-Q 2023-12-07
Q2 2022 $180M $43M +$6.17M +16.7% May 1, 2022 Jul 31, 2022 10-Q 2023-09-07
Q1 2022 $174M $47.5M +$15.4M +47.8% Feb 1, 2022 Apr 30, 2022 10-K 2024-06-18
Q4 2021 $158M $43.1M +$14.7M +51.7% Nov 1, 2021 Jan 31, 2022 10-Q 2023-03-03
Q3 2021 $144M $46.2M +$24.1M +109% Aug 1, 2021 Oct 31, 2021 10-Q 2022-12-08
Q2 2021 $119M $36.8M +$22.5M +156% May 1, 2021 Jul 31, 2021 10-Q 2022-09-01
Q1 2021 $97M $32.1M Feb 1, 2021 Apr 30, 2021 10-K 2023-06-22
Q4 2020 $28.5M +$5.29M +22.8% Nov 1, 2020 Jan 31, 2021 10-Q 2022-03-03
Q3 2020 $22.1M Aug 1, 2020 Oct 31, 2020 10-Q 2021-12-02
Q2 2020 $14.4M May 1, 2020 Jul 31, 2020 10-Q 2021-09-02
Q4 2019 $23.2M Nov 1, 2019 Jan 31, 2020 10-Q 2021-03-02

C3.ai, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $240M +$25.5M +11.9% May 1, 2024 Apr 30, 2025 10-K 2025-06-23
2023 $214M +$31M +17% May 1, 2023 Apr 30, 2024 10-K 2025-06-23
2022 $183M +$9.54M +5.49% May 1, 2022 Apr 30, 2023 10-K 2025-06-23
2021 $174M +$76.6M +79% May 1, 2021 Apr 30, 2022 10-K 2024-06-18
2020 $97M +$2.02M +2.12% May 1, 2020 Apr 30, 2021 10-K 2023-06-22
2019 $95M +$57.1M +151% May 1, 2019 Apr 30, 2020 10-K 2022-06-23
2018 $37.9M May 1, 2018 Apr 30, 2019 10-K 2021-06-25
* An asterisk sign (*) next to the value indicates that the value is likely invalid.