Selling and Marketing Expense in USD of SHOPIFY INC. from 2013 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Shopify Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2013 to Q3 2025.
  • Shopify Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $410M, a 23.9% increase year-over-year.
  • Shopify Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $1.58B.
  • Shopify Inc. annual Selling and Marketing Expense for 2024 was $1.39B, a 14.2% increase from 2023.
  • Shopify Inc. annual Selling and Marketing Expense for 2023 was $1.22B, a 0.81% decline from 2022.
  • Shopify Inc. annual Selling and Marketing Expense for 2022 was $1.23B, a 36.4% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

SHOPIFY INC. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $1.58B $410M +$79M +23.9% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-04
Q2 2025 $1.5B $415M +$62M +17.6% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-06
Q1 2025 $1.44B $405M +$44M +12.2% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-08
Q4 2024 $1.39B $348M Oct 1, 2024 Dec 31, 2024 10-K 2025-02-11
Q3 2024 $331M Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-04
Q2 2024 $353M Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-06
Q1 2024 $361M Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-08

SHOPIFY INC. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $1.39B +$173M +14.2% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-11
2023 $1.22B -$10M -0.81% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-11
2022 $1.23B +$328M +36.4% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-11
2021 $902M +$300M +49.7% Jan 1, 2021 Dec 31, 2021 40-F 2023-02-16
2020 $602M +$129M +27.3% Jan 1, 2020 Dec 31, 2020 40-F 2022-02-16
2019 $473M +$123M +35.1% Jan 1, 2019 Dec 31, 2019 40-F 2021-02-17
2018 $350M +$124M +55.1% Jan 1, 2018 Dec 31, 2018 40-F 2020-02-12
2017 $226M +$96.5M +74.7% Jan 1, 2017 Dec 31, 2017 40-F 2019-02-12
2016 $129M +$58.8M +83.6% Jan 1, 2016 Dec 31, 2016 40-F 2018-02-15
2015 $70.4M +$24.4M +53.2% Jan 1, 2015 Dec 31, 2015 40-F 2017-02-15
2014 $45.9M +$22.6M +96.7% Jan 1, 2014 Dec 31, 2014 20-F 2016-02-17
2013 $23.4M Jan 1, 2013 Dec 31, 2013 20-F 2016-02-17
* An asterisk sign (*) next to the value indicates that the value is likely invalid.