Selling and Marketing Expense in USD of ZILLOW GROUP, INC. from 2013 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Zillow Group, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2013 to Q3 2025.
  • Zillow Group, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $214M, a 1.38% decline year-over-year.
  • Zillow Group, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $840M, a 11.6% increase year-over-year.
  • Zillow Group, Inc. annual Selling and Marketing Expense for 2024 was $790M, a 20.1% increase from 2023.
  • Zillow Group, Inc. annual Selling and Marketing Expense for 2023 was $658M, a 0.9% decline from 2022.
  • Zillow Group, Inc. annual Selling and Marketing Expense for 2022 was $664M, a 7.13% decline from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

ZILLOW GROUP, INC. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $840M $214M -$3M -1.38% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-30
Q2 2025 $843M $226M +$21M +10.2% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-06
Q1 2025 $822M $198M +$32M +19.3% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-07
Q4 2024 $790M $202M +$37M +22.4% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-11
Q3 2024 $753M $217M +$53M +32.3% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-30
Q2 2024 $700M $205M +$32M +18.5% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-06
Q1 2024 $668M $166M +$10M +6.41% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-07
Q4 2023 $658M $165M +$3M +1.85% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-11
Q3 2023 $655M $164M -$1M -0.61% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-06
Q2 2023 $656M $173M +$10M +6.14% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-07
Q1 2023 $646M $156M -$18M -10.3% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-01
Q4 2022 $664M $162M +$78M +92.9% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-11
Q3 2022 $586M $165M -$40M -19.5% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-01
Q2 2022 $626M $163M -$66M -28.8% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-02
Q1 2022 $692M $174M -$23M -11.7% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-03
Q4 2021 $715M $84M +$70.2M +509% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-15
Q3 2021 $645M $205M +$49.1M +31.5% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-02
Q2 2021 $596M $229M +$68.3M +42.5% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-04
Q1 2021 $527M $197M -$7.65M -3.74% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-05
Q4 2020 $535M $13.8M -$184M -93% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-15
Q3 2020 $719M $156M -$25.5M -14% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-02
Q2 2020 $745M $161M -$26.8M -14.3% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-05
Q1 2020 $772M $205M +$43.1M +26.6% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-04
Q4 2019 $729M $198M +$59.4M +42.8% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-10
Q3 2019 $669M $181M +$52.6M +40.9% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-05
Q2 2019 $617M $187M +$39.7M +26.9% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-06
Q1 2019 $577M $162M +$24.3M +17.7% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-07
Q4 2018 $553M $139M +$34.9M +33.6% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-12
Q3 2018 $518M $129M +$21.6M +20.2% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-07
Q2 2018 $496M $148M +$16.5M +12.6% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-07
Q1 2018 $480M $137M +$31.4M +29.6% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-09
Q4 2017 $448M $104M +$13.4M +14.8% Oct 1, 2017 Dec 31, 2017 10-K 2020-02-19
Q3 2017 $435M $107M +$13.9M +14.9% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-06
Q2 2017 $421M $131M +$31.6M +31.7% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-06
Q1 2017 $389M $106M +$6.84M +6.9% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-08
Q4 2016 $382M $90.5M +$12.7M +16.3% Oct 1, 2016 Dec 31, 2016 10-K 2019-02-21
Q3 2016 $370M $93.2M +$11.1M +13.6% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-07
Q2 2016 $359M $99.6M +$11.7M +13.3% Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-08
Q1 2016 $347M $99.1M +$39.8M +67.2% Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-04
Q4 2015 $307M $77.8M +$39.4M +102% Oct 1, 2015 Dec 31, 2015 10-K 2017-02-07
Q3 2015 $268M $82M +$34.6M +72.9% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-02
Q2 2015 $233M $87.9M +$39.5M +81.6% Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-05
Q1 2015 $194M $59.3M +$24.2M +68.7% Jan 1, 2015 Mar 31, 2015 10-Q 2016-05-04
Q4 2014 $169M $38.4M Oct 1, 2014 Dec 31, 2014 10-K 2017-02-07
Q3 2014 $47.5M Jul 1, 2014 Sep 30, 2014 10-Q 2015-11-05
Q2 2014 $48.4M Apr 1, 2014 Jun 30, 2014 10-Q 2015-08-05
Q1 2014 $35.1M Jan 1, 2014 Mar 31, 2014 10-Q 2015-05-12

ZILLOW GROUP, INC. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $790M +$132M +20.1% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-11
2023 $658M -$6M -0.9% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-11
2022 $664M -$51M -7.13% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-11
2021 $715M +$180M +33.6% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-15
2020 $535M -$194M -26.6% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-15
2019 $729M +$176M +31.9% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-10
2018 $553M +$104M +23.3% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-12
2017 $448M +$65.8M +17.2% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-19
2016 $382M +$75.3M +24.5% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-21
2015 $307M +$138M +81.2% Jan 1, 2015 Dec 31, 2015 10-K 2017-02-07
2014 $169M +$60.6M +55.6% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-07
2013 $109M Jan 1, 2013 Dec 31, 2013 10-K 2016-02-12
* An asterisk sign (*) next to the value indicates that the value is likely invalid.