Selling and Marketing Expense in USD of UPWORK, INC from 2016 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Upwork, Inc quarterly/annual Selling and Marketing Expense history and change rate from 2016 to Q3 2025.
  • Upwork, Inc Selling and Marketing Expense for the quarter ending September 30, 2025 was $35M, a 24.1% decline year-over-year.
  • Upwork, Inc Selling and Marketing Expense for the twelve months ending September 30, 2025 was $151M, a 20.6% decline year-over-year.
  • Upwork, Inc annual Selling and Marketing Expense for 2024 was $185M, a 16.1% decline from 2023.
  • Upwork, Inc annual Selling and Marketing Expense for 2023 was $221M, a 10.6% decline from 2022.
  • Upwork, Inc annual Selling and Marketing Expense for 2022 was $247M, a 34.7% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

UPWORK, INC Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $151M $35M -$11.1M -24.1% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-04
Q2 2025 $162M $36.7M -$10.7M -22.5% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-06
Q1 2025 $173M $35.8M -$12.1M -25.3% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-05
Q4 2024 $185M $43.9M -$5.37M -10.9% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-13
Q3 2024 $191M $46.1M -$1.22M -2.57% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-04
Q2 2024 $192M $47.3M -$11.7M -19.9% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-06
Q1 2024 $204M $47.9M -$17.1M -26.4% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-05
Q4 2023 $221M $49.3M -$13.5M -21.5% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-13
Q3 2023 $234M $47.3M -$15.9M -25.1% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-06
Q2 2023 $250M $59.1M -$4.21M -6.66% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-07
Q1 2023 $254M $65M +$7.36M +12.8% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-01
Q4 2022 $247M $62.8M +$8.11M +14.8% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-13
Q3 2022 $239M $63.2M +$20M +46.3% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-07
Q2 2022 $219M $63.3M +$17.5M +38.1% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-02
Q1 2022 $201M $57.6M +$18M +45.5% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-03
Q4 2021 $183M $54.7M +$20.2M +58.4% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-15
Q3 2021 $163M $43.2M +$9.62M +28.6% Jul 1, 2021 Sep 30, 2021 10-Q 2022-10-26
Q2 2021 $154M $45.8M +$11.4M +33% Apr 1, 2021 Jun 30, 2021 10-Q 2022-07-27
Q1 2021 $142M $39.6M +$8.93M +29.1% Jan 1, 2021 Mar 31, 2021 10-Q 2022-04-27
Q4 2020 $133M $34.5M +$8.96M +35% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-16
Q3 2020 $124M $33.6M +$8.26M +32.6% Jul 1, 2020 Sep 30, 2020 10-Q 2021-10-27
Q2 2020 $116M $34.4M +$9.96M +40.7% Apr 1, 2020 Jun 30, 2020 10-Q 2021-07-29
Q1 2020 $106M $30.7M +$10.2M +49.5% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-04
Q4 2019 $95.9M $25.6M +$7.66M +42.8% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-15
Q3 2019 $88.2M $25.3M +$6.36M +33.5% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-04
Q2 2019 $81.9M $24.5M +$8.07M +49.1% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-04
Q1 2019 $73.8M $20.5M +$845K +4.3% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-06
Q4 2018 $73M $17.9M Oct 1, 2018 Dec 31, 2018 10-K 2021-02-24
Q3 2018 $19M +$5.34M +39.2% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-06
Q2 2018 $16.4M Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-07
Q1 2018 $19.7M Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-08
Q3 2017 $13.6M Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-08

UPWORK, INC Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $185M -$35.5M -16.1% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-13
2023 $221M -$26.2M -10.6% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-13
2022 $247M +$63.6M +34.7% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-13
2021 $183M +$50.1M +37.6% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-15
2020 $133M +$37.3M +38.9% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-16
2019 $95.9M +$22.9M +31.4% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-15
2018 $73M +$19.9M +37.6% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-24
2017 $53M +$15.6M +41.7% Jan 1, 2017 Dec 31, 2017 10-K 2020-03-02
2016 $37.4M Jan 1, 2016 Dec 31, 2016 10-K 2019-03-07
* An asterisk sign (*) next to the value indicates that the value is likely invalid.