Selling and Marketing Expense in USD of Toast, Inc. from 2019 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Toast, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2019 to Q3 2025.
  • Toast, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $144M, a 21% increase year-over-year.
  • Toast, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $547M, a 23.5% increase year-over-year.
  • Toast, Inc. annual Selling and Marketing Expense for 2024 was $470M, a 17.2% increase from 2023.
  • Toast, Inc. annual Selling and Marketing Expense for 2023 was $401M, a 25.7% increase from 2022.
  • Toast, Inc. annual Selling and Marketing Expense for 2022 was $319M, a 67.9% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Toast, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $547M $144M +$25M +21% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-05
Q2 2025 $522M $141M +$26M +22.6% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-06
Q1 2025 $496M $133M +$26M +24.3% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-09
Q4 2024 $470M $129M +$27M +26.5% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-26
Q3 2024 $443M $119M +$19M +19% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-05
Q2 2024 $424M $115M +$15M +15% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-06
Q1 2024 $409M $107M +$8M +8.08% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-09
Q4 2023 $401M $102M +$15M +17.2% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-26
Q3 2023 $386M $100M +$16M +19% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-08
Q2 2023 $370M $100M +$23M +29.9% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-07
Q1 2023 $347M $99M +$28M +39.4% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-08
Q4 2022 $319M $87M +$26M +42.6% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-26
Q3 2022 $293M $84M +$28M +50% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-08
Q2 2022 $265M $77M +$36M +87.8% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-09
Q1 2022 $229M $71M +$39M +122% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-10
Q4 2021 $190M $61M Oct 1, 2021 Dec 31, 2021 10-K 2024-02-27
Q3 2021 $56M +$23.8M +73.8% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-14
Q2 2021 $41M Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-12
Q1 2021 $32M Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-13
Q3 2020 $32.2M Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-09

Toast, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $470M +$69M +17.2% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-26
2023 $401M +$82M +25.7% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-26
2022 $319M +$129M +67.9% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-26
2021 $190M +$52M +37.7% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-27
2020 $138M +$10M +7.81% Jan 1, 2020 Dec 31, 2020 10-K 2023-03-01
2019 $128M Jan 1, 2019 Dec 31, 2019 10-K 2022-03-01
* An asterisk sign (*) next to the value indicates that the value is likely invalid.