Alphabet Inc. Selling and Marketing Expense in USD from 2013 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Alphabet Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2013 to Q3 2025.
  • Alphabet Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $7.21B, a 0.3% decline year-over-year.
  • Alphabet Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $27.8B, a 1.15% decline year-over-year.
  • Alphabet Inc. annual Selling and Marketing Expense for 2024 was $27.8B, a 0.39% decline from 2023.
  • Alphabet Inc. annual Selling and Marketing Expense for 2023 was $27.9B, a 5.08% increase from 2022.
  • Alphabet Inc. annual Selling and Marketing Expense for 2022 was $26.6B, a 16% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Alphabet Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $27.8B $7.21B -$22M -0.3% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-30
Q2 2025 $27.9B $7.1B +$309M +4.55% Apr 1, 2025 Jun 30, 2025 10-Q 2025-07-24
Q1 2025 $27.6B $6.17B -$254M -3.95% Jan 1, 2025 Mar 31, 2025 10-Q 2025-04-25
Q4 2024 $27.8B $7.36B -$356M -4.61% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-05
Q3 2024 $28.2B $7.23B +$343M +4.98% Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-30
Q2 2024 $27.8B $6.79B +$11M +0.16% Apr 1, 2024 Jun 30, 2024 10-Q 2025-07-24
Q1 2024 $27.8B $6.43B -$107M -1.64% Jan 1, 2024 Mar 31, 2024 10-Q 2025-04-25
Q4 2023 $27.9B $7.72B +$536M +7.46% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-05
Q3 2023 $27.4B $6.88B -$45M -0.65% Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-30
Q2 2023 $27.4B $6.78B +$151M +2.28% Apr 1, 2023 Jun 30, 2023 10-Q 2024-07-24
Q1 2023 $27.3B $6.53B +$708M +12.2% Jan 1, 2023 Mar 31, 2023 10-Q 2024-04-26
Q4 2022 $26.6B $7.18B -$421M -5.54% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-05
Q3 2022 $27B $6.93B +$1.41B +25.6% Jul 1, 2022 Sep 30, 2022 10-Q 2023-10-25
Q2 2022 $25.6B $6.63B +$1.35B +25.7% Apr 1, 2022 Jun 30, 2022 10-Q 2023-07-26
Q1 2022 $24.2B $5.83B +$1.31B +29% Jan 1, 2022 Mar 31, 2022 10-Q 2023-04-26
Q4 2021 $22.9B $7.6B +$2.29B +43.1% Oct 1, 2021 Dec 31, 2021 10-K 2024-01-31
Q3 2021 $20.6B $5.52B +$1.29B +30.4% Jul 1, 2021 Sep 30, 2021 10-Q 2022-10-26
Q2 2021 $19.3B $5.28B +$1.38B +35.2% Apr 1, 2021 Jun 30, 2021 10-Q 2022-07-27
Q1 2021 $18B $4.52B +$16M +0.36% Jan 1, 2021 Mar 31, 2021 10-Q 2022-04-27
Q4 2020 $17.9B $5.31B -$424M -7.39% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-03
Q3 2020 $18.4B $4.23B -$378M -8.2% Jul 1, 2020 Sep 30, 2020 10-Q 2021-10-27
Q2 2020 $18.7B $3.9B -$311M -7.38% Apr 1, 2020 Jun 30, 2020 10-Q 2021-07-28
Q1 2020 $19.1B $4.5B +$595M +15.2% Jan 1, 2020 Mar 31, 2020 10-Q 2021-04-28
Q4 2019 $18.5B $5.74B +$638M +12.5% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-02
Q3 2019 $17.8B $4.61B +$760M +19.7% Jul 1, 2019 Sep 30, 2019 10-Q 2020-10-30
Q2 2019 $17.1B $4.21B +$432M +11.4% Apr 1, 2019 Jun 30, 2019 10-Q 2020-07-31
Q1 2019 $16.6B $3.91B +$301M +8.35% Jan 1, 2019 Mar 31, 2019 10-Q 2020-04-29
Q4 2018 $16.3B $5.1B +$790M +18.3% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-03
Q3 2018 $15.5B $3.85B +$807M +26.5% Jul 1, 2018 Sep 30, 2018 10-Q 2019-10-29
Q2 2018 $14.7B $3.78B +$883M +30.5% Apr 1, 2018 Jun 30, 2018 10-Q 2019-07-26
Q1 2018 $13.9B $3.6B +$960M +36.3% Jan 1, 2018 Mar 31, 2018 10-Q 2019-04-30
Q4 2017 $12.9B $4.31B +$1.19B +38.2% Oct 1, 2017 Dec 31, 2017 10-K 2020-02-04
Q3 2017 $11.7B $3.04B +$477M +18.6% Jul 1, 2017 Sep 30, 2017 10-Q 2018-10-26
Q2 2017 $11.2B $2.9B +$482M +20% Apr 1, 2017 Jun 30, 2017 10-Q 2018-07-24
Q1 2017 $10.7B $2.64B +$257M +10.8% Jan 1, 2017 Mar 31, 2017 10-Q 2018-04-24
Q4 2016 $10.5B $3.12B +$439M +16.4% Oct 1, 2016 Dec 31, 2016 10-K 2019-02-05
Q3 2016 $10B $2.57B +$342M +15.4% Jul 1, 2016 Sep 30, 2016 10-Q 2017-10-27
Q2 2016 $9.7B $2.42B +$335M +16.1% Apr 1, 2016 Jun 30, 2016 10-Q 2017-07-25
Q1 2016 $9.37B $2.39B +$322M +15.6% Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-02
Q4 2015 $9.05B $2.68B Oct 1, 2015 Dec 31, 2015 10-K 2018-02-06
Q3 2015 $2.22B +$139M +6.67% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-03
Q2 2015 $2.08B Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-04
Q1 2015 $2.07B Jan 1, 2015 Mar 31, 2015 10-Q 2016-05-03
Q3 2014 $2.08B Jul 1, 2014 Sep 30, 2014 10-Q 2015-10-29

Alphabet Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $27.8B -$109M -0.39% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-05
2023 $27.9B +$1.35B +5.08% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-05
2022 $26.6B +$3.66B +16% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-05
2021 $22.9B +$4.97B +27.7% Jan 1, 2021 Dec 31, 2021 10-K 2024-01-31
2020 $17.9B -$518M -2.81% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-03
2019 $18.5B +$2.13B +13% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-02
2018 $16.3B +$3.44B +26.7% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-03
2017 $12.9B +$2.41B +23% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-04
2016 $10.5B +$1.44B +15.9% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-05
2015 $9.05B +$916M +11.3% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-06
2014 $8.13B +$1.58B +24.1% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-03
2013 $6.55B Jan 1, 2013 Dec 31, 2013 8-K 2016-05-03
* An asterisk sign (*) next to the value indicates that the value is likely invalid.