Selling and Marketing Expense in USD of Gitlab Inc. from 2019 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Gitlab Inc. quarterly/annual Selling and Marketing Expense history and change rate from 2019 to Q3 2025.
  • Gitlab Inc. Selling and Marketing Expense for the quarter ending 31 Oct 2025 was $105M, a 10.1% increase year-over-year.
  • Gitlab Inc. Selling and Marketing Expense for the twelve months ending 31 Oct 2025 was $421M, a 11.9% increase year-over-year.
  • Gitlab Inc. annual Selling and Marketing Expense for 2024 was $384M, a 7.83% increase from 2023.
  • Gitlab Inc. annual Selling and Marketing Expense for 2023 was $356M, a 15% increase from 2022.
  • Gitlab Inc. annual Selling and Marketing Expense for 2022 was $310M, a 62.5% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Gitlab Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $421M $105M +$9.63M +10.1% 01 Aug 2025 31 Oct 2025 10-Q 03 Dec 2025
Q2 2025 $411M $110M +$11.8M +12.1% 01 May 2025 31 Jul 2025 10-Q 04 Sep 2025
Q1 2025 $399M $108M +$15.2M +16.4% 01 Feb 2025 30 Apr 2025 10-Q 11 Jun 2025
Q4 2024 $384M $98.8M +$7.99M +8.8% 01 Nov 2024 31 Jan 2025 10-K 21 Mar 2025
Q3 2024 $376M $95.3M +$8.36M +9.61% 01 Aug 2024 31 Oct 2024 10-Q 03 Dec 2025
Q2 2024 $368M $97.8M +$5.66M +6.15% 01 May 2024 31 Jul 2024 10-Q 04 Sep 2025
Q1 2024 $362M $92.4M +$5.89M +6.8% 01 Feb 2024 30 Apr 2024 10-Q 11 Jun 2025
Q4 2023 $356M $90.8M +$9.25M +11.3% 01 Nov 2023 31 Jan 2024 10-K 21 Mar 2025
Q3 2023 $347M $87M +$5.9M +7.27% 01 Aug 2023 31 Oct 2023 10-Q 06 Dec 2024
Q2 2023 $341M $92.1M +$11.4M +14.2% 01 May 2023 31 Jul 2023 10-Q 04 Sep 2024
Q1 2023 $330M $86.5M +$19.8M +29.7% 01 Feb 2023 30 Apr 2023 10-Q 04 Jun 2024
Q4 2022 $310M $81.5M +$24.3M +42.5% 01 Nov 2022 31 Jan 2023 10-K 21 Mar 2025
Q3 2022 $286M $81.1M +$30.5M +60.4% 01 Aug 2022 31 Oct 2022 10-Q 05 Dec 2023
Q2 2022 $255M $80.7M +$36.5M +82.7% 01 May 2022 31 Jul 2022 10-Q 06 Sep 2023
Q1 2022 $219M $66.7M +$27.9M +71.7% 01 Feb 2022 30 Apr 2022 10-Q 06 Jun 2023
Q4 2021 $191M $57.2M 01 Nov 2021 31 Jan 2022 10-K 26 Mar 2024
Q3 2021 $50.5M +$15.7M +45.1% 01 Aug 2021 31 Oct 2021 10-Q 06 Dec 2022
Q2 2021 $44.2M 01 May 2021 31 Jul 2021 10-Q 07 Sep 2022
Q1 2021 $38.9M 01 Feb 2021 30 Apr 2021 10-Q 07 Jun 2022
Q3 2020 $34.8M 01 Aug 2020 31 Oct 2020 10-Q 07 Dec 2021

Gitlab Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $384M +$27.9M +7.83% 01 Feb 2024 31 Jan 2025 10-K 21 Mar 2025
2023 $356M +$46.4M +15% 01 Feb 2023 31 Jan 2024 10-K 21 Mar 2025
2022 $310M +$119M +62.5% 01 Feb 2022 31 Jan 2023 10-K 21 Mar 2025
2021 $191M +$36.7M +23.8% 01 Feb 2021 31 Jan 2022 10-K 26 Mar 2024
2020 $154M +$54.9M +55.3% 01 Feb 2020 31 Jan 2021 10-K 30 Mar 2023
2019 $99.2M 01 Feb 2019 31 Jan 2020 10-K 08 Apr 2022
* An asterisk sign (*) next to the value indicates that the value is likely invalid.