Selling and Marketing Expense in USD of Trade Desk, Inc. from 2014 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Trade Desk, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2014 to Q3 2025.
  • Trade Desk, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $157M, a 11.8% increase year-over-year.
  • Trade Desk, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $621M, a 18.9% increase year-over-year.
  • Trade Desk, Inc. annual Selling and Marketing Expense for 2024 was $547M, a 22% increase from 2023.
  • Trade Desk, Inc. annual Selling and Marketing Expense for 2023 was $448M, a 32.5% increase from 2022.
  • Trade Desk, Inc. annual Selling and Marketing Expense for 2022 was $338M, a 35.6% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Trade Desk, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $621M $157M +$16.5M +11.8% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-06
Q2 2025 $605M $161M +$27.3M +20.4% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-07
Q1 2025 $578M $153M +$31M +25.5% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-08
Q4 2024 $547M $151M +$23.8M +18.8% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-21
Q3 2024 $523M $140M +$27.8M +24.7% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-06
Q2 2024 $495M $134M +$22.4M +20.1% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-07
Q1 2024 $472M $122M +$24.5M +25.2% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-08
Q4 2023 $448M $127M +$34M +36.6% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-21
Q3 2023 $414M $112M +$27.4M +32.3% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-07
Q2 2023 $387M $111M +$22.1M +24.7% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-08
Q1 2023 $365M $97.2M +$26.5M +37.5% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-10
Q4 2022 $338M $92.8M +$20.3M +28% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-21
Q3 2022 $318M $85M +$25.8M +43.5% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-09
Q2 2022 $292M $89.4M +$27.7M +44.8% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-09
Q1 2022 $264M $70.7M +$14.9M +26.8% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-10
Q4 2021 $249M $72.5M +$13.8M +23.4% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-15
Q3 2021 $236M $59.3M +$14.6M +32.8% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-09
Q2 2021 $221M $61.8M +$24.7M +66.6% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-09
Q1 2021 $196M $55.8M +$21.5M +62.6% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-10
Q4 2020 $175M $58.7M +$15.8M +36.8% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-15
Q3 2020 $159M $44.6M +$8.5M +23.5% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-08
Q2 2020 $150M $37.1M +$6M +19.3% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-09
Q1 2020 $144M $34.3M +$11.6M +50.8% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-10
Q4 2019 $133M $42.9M +$15.9M +58.6% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-16
Q3 2019 $117M $36.1M +$12.9M +55.2% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-06
Q2 2019 $104M $31.1M +$10.4M +50.2% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-07
Q1 2019 $93.8M $22.7M +$6.71M +41.8% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-08
Q4 2018 $87.1M $27.1M +$8.53M +46% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-19
Q3 2018 $78.5M $23.3M +$7.09M +43.7% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-08
Q2 2018 $71.5M $20.7M +$6.52M +46.1% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-09
Q1 2018 $64.9M $16M +$3.55M +28.5% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-09
Q4 2017 $61.4M $18.5M +$3.76M +25.5% Oct 1, 2017 Dec 31, 2017 10-K 2020-02-28
Q3 2017 $57.6M $16.2M +$4.6M +39.7% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-09
Q2 2017 $53M $14.2M +$2.92M +25.9% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-09
Q1 2017 $50.1M $12.5M +$4.05M +48% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-10
Q4 2016 $46.1M $14.8M Oct 1, 2016 Dec 31, 2016 10-K 2019-02-22
Q3 2016 $11.6M +$4.76M +69.6% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-13
Q2 2016 $11.3M Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-11
Q1 2016 $8.43M Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-11
Q3 2015 $6.84M Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-10

Trade Desk, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $547M +$98.5M +22% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-21
2023 $448M +$110M +32.5% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-21
2022 $338M +$88.7M +35.6% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-21
2021 $249M +$74.6M +42.7% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-15
2020 $175M +$41.9M +31.5% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-15
2019 $133M +$45.8M +52.6% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-16
2018 $87.1M +$25.7M +41.9% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-19
2017 $61.4M +$15.3M +33.3% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-28
2016 $46.1M +$19.3M +71.9% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-22
2015 $26.8M +$12.2M +83.6% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-28
2014 $14.6M Jan 1, 2014 Dec 31, 2014 10-K 2017-02-16
* An asterisk sign (*) next to the value indicates that the value is likely invalid.