Selling and Marketing Expense in USD of Lemonade, Inc. from 2018 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Lemonade, Inc. quarterly/annual Selling and Marketing Expense history and change rate from 2018 to Q3 2025.
  • Lemonade, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $57.4M, a 11.7% increase year-over-year.
  • Lemonade, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $208M, a 45.3% increase year-over-year.
  • Lemonade, Inc. annual Selling and Marketing Expense for 2024 was $166M, a 63.2% increase from 2023.
  • Lemonade, Inc. annual Selling and Marketing Expense for 2023 was $102M, a 26.3% decline from 2022.
  • Lemonade, Inc. annual Selling and Marketing Expense for 2022 was $138M, a 2.33% decline from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Lemonade, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $208M $57.4M +$6M +11.7% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-05
Q2 2025 $202M $59.6M +$22.8M +62% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-05
Q1 2025 $179M $43.2M +$12.8M +42.1% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-06
Q4 2024 $166M $47.7M +$23.2M +94.7% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-26
Q3 2024 $143M $51.4M +$27M +111% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-05
Q2 2024 $116M $36.8M +$12M +48.4% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-05
Q1 2024 $104M $30.4M +$2.2M +7.8% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-06
Q4 2023 $102M $24.5M -$2.7M -9.93% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-26
Q3 2023 $105M $24.4M -$11.4M -31.8% Jul 1, 2023 Sep 30, 2023 10-Q 2024-10-31
Q2 2023 $116M $24.8M -$12.2M -33% Apr 1, 2023 Jun 30, 2023 10-Q 2024-07-31
Q1 2023 $128M $28.2M -$10.1M -26.4% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-01
Q4 2022 $138M $27.2M -$10M -26.9% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-26
Q3 2022 $148M $35.8M -$6.4M -15.2% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-03
Q2 2022 $155M $37M +$3.9M +11.8% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-04
Q1 2022 $151M $38.3M +$9.2M +31.6% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-05
Q4 2021 $142M $37.2M +$14.3M +62.4% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-28
Q3 2021 $127M $42.2M +$20M +90.1% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-09
Q2 2021 $107M $33.1M +$17M +106% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-09
Q1 2021 $90.3M $29.1M +$9.9M +51.6% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-10
Q4 2020 $80.4M $22.9M Oct 1, 2020 Dec 31, 2020 10-K 2023-03-03
Q3 2020 $22.2M -$5.3M -19.3% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-09
Q2 2020 $16.1M -$2.9M -15.3% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-11
Q1 2020 $19.2M Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-12
Q3 2019 $27.5M Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-12
Q2 2019 $19M Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-12

Lemonade, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $166M +$64.4M +63.2% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-26
2023 $102M -$36.4M -26.3% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-26
2022 $138M -$3.3M -2.33% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-26
2021 $142M +$61.2M +76.1% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-28
2020 $80.4M -$8.1M -9.15% Jan 1, 2020 Dec 31, 2020 10-K 2023-03-03
2019 $88.5M +$46.8M +112% Jan 1, 2019 Dec 31, 2019 10-K 2022-03-01
2018 $41.7M Jan 1, 2018 Dec 31, 2018 10-K 2021-03-08
* An asterisk sign (*) next to the value indicates that the value is likely invalid.