Selling and Marketing Expense in USD of Trulieve Cannabis Corp. from 2019 to Q4 2024

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Trulieve Cannabis Corp. quarterly/annual Selling and Marketing Expense history and change rate from 2019 to Q4 2024.
  • Trulieve Cannabis Corp. Selling and Marketing Expense for the quarter ending December 31, 2024 was $66.7M, a 13.1% increase year-over-year.
  • Trulieve Cannabis Corp. Selling and Marketing Expense for the twelve months ending December 31, 2024 was $258M, a 7.31% increase year-over-year.
  • Trulieve Cannabis Corp. annual Selling and Marketing Expense for 2024 was $258M, a 7.31% increase from 2023.
  • Trulieve Cannabis Corp. annual Selling and Marketing Expense for 2023 was $240M, a 13.5% decline from 2022.
  • Trulieve Cannabis Corp. annual Selling and Marketing Expense for 2022 was $278M, a 31% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Trulieve Cannabis Corp. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q4 2024 $258M $66.7M +$7.74M +13.1% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-27
Q3 2024 $250M $66.7M +$7.33M +12.3% Jul 1, 2024 Sep 30, 2024 10-Q 2024-11-05
Q2 2024 $243M $63.2M +$2.11M +3.45% Apr 1, 2024 Jun 30, 2024 10-Q 2024-08-06
Q1 2024 $241M $61.1M +$374K +0.62% Jan 1, 2024 Mar 31, 2024 10-Q 2024-05-09
Q4 2023 $240M $59M +$2.46M +4.36% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-27
Q3 2023 $238M $59.4M -$14.9M -20.1% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-05
Q2 2023 $253M $61.1M -$12.8M -17.4% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-06
Q1 2023 $265M $60.7M -$12.1M -16.6% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-09
Q4 2022 $278M $56.5M -$12.6M -18.2% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-27
Q3 2022 $290M $74.3M +$22.6M +43.7% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-09
Q2 2022 $268M $73.9M +$27.3M +58.7% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-09
Q1 2022 $240M $72.8M +$28.3M +63.5% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-10
Q4 2021 $212M $69M +$30.4M +78.7% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-29
Q3 2021 $181M $51.7M +$20.8M +67.4% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-09
Q2 2021 $161M $46.6M +$19.6M +72.4% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-10
Q1 2021 $141M $44.6M +$21.7M +94.9% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-12
Q4 2020 $119M $38.6M Oct 1, 2020 Dec 31, 2020 10-K/A 2023-04-05
Q3 2020 $30.9M Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-15
Q2 2020 $27M Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-12
Q1 2020 $22.9M Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-13

Trulieve Cannabis Corp. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $258M +$17.6M +7.31% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-27
2023 $240M -$37.4M -13.5% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-27
2022 $278M +$65.7M +31% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-27
2021 $212M +$92.5M +77.5% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-29
2020 $119M +$60M +101% Jan 1, 2020 Dec 31, 2020 10-K/A 2023-04-05
2019 $59.3M Jan 1, 2019 Dec 31, 2019 10-K/A 2023-04-05
* An asterisk sign (*) next to the value indicates that the value is likely invalid.