Luminar Technologies, Inc./DE Selling and Marketing Expense in USD from 2019 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Luminar Technologies, Inc./DE quarterly/annual Selling and Marketing Expense history and growth rate from 2019 to Q3 2025.
  • Luminar Technologies, Inc./DE Selling and Marketing Expense for the quarter ending September 30, 2025 was $4.26M, a 61.6% decline year-over-year.
  • Luminar Technologies, Inc./DE Selling and Marketing Expense for the twelve months ending September 30, 2025 was $22.2M, a 54.8% decline year-over-year.
  • Luminar Technologies, Inc./DE annual Selling and Marketing Expense for 2024 was $45.5M, a 14.3% decline from 2023.
  • Luminar Technologies, Inc./DE annual Selling and Marketing Expense for 2023 was $53.1M, a 37.3% increase from 2022.
  • Luminar Technologies, Inc./DE annual Selling and Marketing Expense for 2022 was $38.7M, a 117% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Luminar Technologies, Inc./DE Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $22.2M $4.26M -$6.83M -61.6% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-13
Q2 2025 $29M $5.3M -$6.84M -56.4% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-13
Q1 2025 $35.9M $4.9M -$9.61M -66.2% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-20
Q4 2024 $45.5M $7.74M -$3.58M -31.6% Oct 1, 2024 Dec 31, 2024 10-K 2025-03-28
Q3 2024 $49.1M $11.1M -$1.3M -10.5% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-13
Q2 2024 $50.4M $12.1M -$3.51M -22.4% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-13
Q1 2024 $53.9M $14.5M +$786K +5.73% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-20
Q4 2023 $53.1M $11.3M -$657K -5.49% Oct 1, 2023 Dec 31, 2023 10-K 2025-03-28
Q3 2023 $53.8M $12.4M +$2.29M +22.6% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-18
Q2 2023 $51.5M $15.7M +$8.47M +118% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-08
Q1 2023 $43M $13.7M +$4.33M +46.1% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-10
Q4 2022 $38.7M $12M +$6.13M +105% Oct 1, 2022 Dec 31, 2022 10-K 2025-03-28
Q3 2022 $32.5M $10.1M +$4.24M +72.3% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-09
Q2 2022 $28.3M $7.19M +$3.68M +105% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-08
Q1 2022 $24.6M $9.4M +$6.76M +257% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-10
Q4 2021 $17.9M $5.85M +$3.31M +130% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-28
Q3 2021 $14.6M $5.87M +$3.54M +152% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-04
Q2 2021 $11M $3.51M +$2.28M +185% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-09
Q1 2021 $8.74M $2.64M +$792K +43% Jan 1, 2021 Mar 31, 2021 10-Q/A 2023-02-28
Q4 2020 $7.95M $2.54M Oct 1, 2020 Dec 31, 2020 10-K 2023-02-28
Q3 2020 $2.33M Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-15
Q2 2020 $1.23M Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-13
Q1 2020 $1.84M Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-14

Luminar Technologies, Inc./DE Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $45.5M -$7.61M -14.3% Jan 1, 2024 Dec 31, 2024 10-K 2025-03-28
2023 $53.1M +$14.4M +37.3% Jan 1, 2023 Dec 31, 2023 10-K 2025-03-28
2022 $38.7M +$20.8M +117% Jan 1, 2022 Dec 31, 2022 10-K 2025-03-28
2021 $17.9M +$9.91M +125% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-28
2020 $7.95M +$3.22M +68% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-28
2019 $4.73M Jan 1, 2019 Dec 31, 2019 10-K 2022-03-01
* An asterisk sign (*) next to the value indicates that the value is likely invalid.