Sally Beauty Holdings, Inc.

Ownership Transactions Reported by 27 Insiders

	Insiders	Shares	%	Avg Price	Total $
Buys	4	+12.8K	41.8%	$12.74	+$163K
Sells	2	-17.8K	58.2%	$14.50	-$258K
Net	+2	-5K	-16.3%		-$95K

Name	Relationship	Holdings Value	Past Year Net Change	Change %	Report Date
Denise Paulonis	President & CEO, Director	$11.2M	+$52.8K	+0.47%	Nov 15, 2025
Christian A. Brickman	President & CEO, Director	$5.57M			Sep 30, 2021
John A. Miller	Director	$3.81M			Jan 26, 2023
Edward W. Rabin	Director	$2.99M			Jan 26, 2023
Marlo Michelle Cormier Platz	Svp & Cfo	$2.49M			Nov 15, 2025
Mark Gregory Spinks	President Beauty Systems Group	$2.3M			Nov 15, 2025
John Howard Goss JR	SVP & President Sally Beauty	$2.11M			Nov 15, 2025
Marshall E. Eisenberg	Director	$2.1M			Jan 26, 2023
Robert R. Mcmaster	Director	$1.99M			Jan 26, 2023
Scott C. Sherman	SVP, CLO and CHRO	$1.33M	-$196K	-12.8%	Nov 15, 2025
Mary Beth Beth Edwards	SVP, Chief Transformation & Business Services Officer	$950K			Nov 15, 2024
Linda Heasley	Director	$703K			Jan 25, 2024
Flur Dorlisa K	Director	$617K			Jan 24, 2025
Pamela K. Kohn	SVP, Chief Merchandising Officer	$615K			Nov 15, 2021
John M. Henrich	SVP, Gen Counsel & Secretary	$601K			Nov 15, 2023
Kim McIntosh	Gvp, Controller & Cao	$504K	-$62.5K	-11%	Nov 15, 2025
Jeffrey N. Boyer	Director	$405K			Jan 24, 2025
Susan R. Mulder	Director	$350K			Jan 28, 2022
Rachel Rothe Bishop	Director	$314K			Jan 24, 2025
Diana S. Ferguson	Director	$306K	+$30K	+10.9%	Aug 7, 2025
Timothy R. Baer	Director	$260K			Jan 28, 2022
Debra Golding Perelman	Director	$242K	+$31K	+14.7%	Aug 13, 2025
Lawrence Molloy	Director	$224K			Jan 24, 2025
James M. Head	Director	$211K			Jan 24, 2025
Erin Nealy Cox	Director	$211K			Jan 24, 2025
James Grant Conroy	Director	$179K			Jan 24, 2025
Max R. Rangel	Director	$49.2K	+$49.2K		Sep 4, 2025

Insider	Symbol	Class	Transaction	%	Value $	* Price $	Shares	Shares Owned	Date	Ownership

* An asterisk sign (*) next to the price indicates that the price is likely invalid.