Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL)

Historical Holders from Q4 2017 to Q4 2025

Type / Class
Equity / Class A Common Stock, par value $0.0001 per share
Symbol
PRPL on Nasdaq
Shares outstanding
116,279,070
Price per share
$0.69
All holders as of 30 Sep 2025
Q3 2025
Total 13F shares
67,729,678
Total reported value
$63,274,508
% of total 13F portfolios
0%
Share change
-2,689,095
Value change
-$2,370,365
Number of holders
84
Reported Shares, Excluding Options vs Price
Reported Value, Excluding Options
Total Investors

Significant Owners of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) based on Schedule 13D/G filings

Filer Ownership Change % Holdings Value Net Change Nb Shares Change % Reporting Name Report Period
Coliseum Capital Management, LLC 50% 0% $47,071,570 +$520,521 61,131,909 +1.1% Coliseum Capital Management, LLC 02 May 2025
SOMNIGROUP INTERNATIONAL INC. 6.9% $8,560,000 8,000,000 SOMNIGROUP INTERNATIONAL INC. 02 May 2025
As of 30 Sep 2025, Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) has 84 institutional shareholders filing 13F forms. They hold 67,729,678 shares. of 116,279,070 outstanding shares (58%) .

Top 25 institutional shareholders own 57% of the company.

Filer Ownership Nb Shares Share Change % Portfolio % Holdings Value
Coliseum Capital Management, LLC 40% 46,855,291 0% 4.3% $43,772,213
WASATCH ADVISORS LP 4.4% 5,116,685 +11% 0.03% $4,780,007
VANGUARD GROUP INC 2.2% 2,593,450 -1.4% 0% $2,422,282
FMR LLC 1.3% 1,537,248 -21% 0% $1,436,097
BlackRock, Inc. 0.92% 1,064,345 -40% 0% $994,312
MILLENNIUM MANAGEMENT LLC 0.88% 1,018,697 -4% 0% $951,667
No Street GP LP 0.74% 857,768 -76% 0.05% $801,327
JACOBS LEVY EQUITY MANAGEMENT, INC 0.7% 810,450 0% $757,122
RENAISSANCE TECHNOLOGIES LLC 0.68% 794,043 0% $741,795
Dynamic Advisor Solutions LLC 0.65% 752,200 -17% 0.02% $702,705
Invenomic Capital Management LP 0.55% 639,864 -5.1% 0.03% $597,761
GEODE CAPITAL MANAGEMENT, LLC 0.53% 620,894 0% 0% $580,184
SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.39% 450,592 +82% 0% $420,943
JPMORGAN CHASE & CO 0.33% 379,090 -2.9% 0% $354,146
Anson Funds Management LP 0.26% 300,000 0% 0.03% $280,260
CHARLES SCHWAB INVESTMENT MANAGEMENT INC 0.24% 284,300 +7% 0% $265,593
Stratos Wealth Partners, LTD. 0.23% 273,161 -7.8% 0% $255,187
Crumly & Associates Inc. 0.22% 254,613 0% 0.05% $237,859
GOLDMAN SACHS GROUP INC 0.22% 253,296 -36% 0% $236,629
TWO SIGMA ADVISERS, LP 0.21% 244,900 0% $228,786
STATE STREET CORP 0.21% 238,738 0% 0% $223,029
TUDOR INVESTMENT CORP ET AL 0.13% 150,649 0% 0% $140,736
Squarepoint Ops LLC 0.12% 143,975 0% $134,501
Divisadero Street Capital Management, LP 0.12% 138,605 0% 0.01% $129,485
JANE STREET GROUP, LLC 0.11% 131,041 -62% 0% $122,419

Institutional Holders of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) across Reporting Periods

Period Reported Shares, Excl. Options Value, Excl. Options Value Change Price Investors
2025 Q4 777,340 $536,753 $0.69 3
2025 Q3 67,729,678 $63,274,508 -$2,370,365 $0.93 84
2025 Q2 70,419,433 $51,348,989 -$3,680,478 $0.73 77
2025 Q1 75,419,292 $57,256,393 -$663,946 $0.76 84
2024 Q4 76,252,649 $59,486,027 -$2,791,478 $0.78 81
2024 Q3 79,850,424 $78,928,207 -$1,439,934 $0.99 87
2024 Q2 80,945,650 $84,189,738 -$743,222 $1.04 85
2024 Q1 81,343,757 $141,538,511 +$419,858 $1.74 75
2023 Q4 25,597 $26,365 $1.03 1
2023 Q3 94,419,535 $161,456,632 -$7,627,711 $1.71 97
2023 Q2 97,866,126 $272,056,398 +$2,366,851 $2.78 108
2023 Q1 97,155,511 $256,482,671 +$32,729,074 $2.64 105
2022 Q4 82,678,803 $396,028,445 -$6,218,350 $4.79 109
2022 Q3 78,202,727 $316,713,297 -$24,397,666 $4.05 98
2022 Q2 88,420,231 $270,574,861 +$10,954,319 $3.06 94
2022 Q1 87,273,463 $511,185,877 +$30,329,018 $5.85 125
2021 Q4 73,779,921 $979,057,511 -$63,854,641 $13.27 119
2021 Q3 61,218,928 $1,287,592,408 +$48,342,240 $21.02 123
2021 Q2 65,967,973 $1,742,234,646 +$1,898,057 $26.41 153
2021 Q1 65,714,676 $2,080,081,719 +$98,947,235 $31.65 151
2020 Q4 61,861,541 $2,037,824,356 +$255,903,449 $32.94 156
2020 Q3 55,330,736 $1,375,175,563 +$530,476,352 $24.86 145
2020 Q2 34,454,842 $620,274,720 +$255,159,355 $18.00 111
2020 Q1 20,453,663 $116,132,092 +$17,107,756 $5.68 74
2019 Q4 17,002,207 $148,395,711 +$82,491,869 $8.71 59
2019 Q3 7,084,210 $53,342,135 +$1,649,749 $7.53 34
2019 Q2 6,865,150 $46,337,226 -$48,906 $6.75 28
2019 Q1 6,880,627 $31,924,494 -$551,748 $4.64 28
2018 Q4 6,993,296 $41,191,454 +$204,199 $5.89 26
2018 Q3 6,955,679 $40,342,829 +$783,038 $5.80 30
2018 Q2 6,815,885 $57,935,216 +$6,771,428 $8.50 26
2018 Q1 6,032,539 $49,617,000 +$47,778,141 $8.22 12
2017 Q4 183,889 $1,839,000 +$1,839,000 $10.00 1