Q3 2025 13F Holders as of 9/30/2025
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Type / Class
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Equity / Class A Common Stock, par value $0.0001 per share
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Shares outstanding
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116M
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Number of holders
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83
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Total 13F shares, excl. options
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67.7M
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Shares change
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-2.69M
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Total reported value, excl. options
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$63.3M
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Value change
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-$2.37M
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Put/Call ratio
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1.54
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Number of buys
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30
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Number of sells
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-42
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Price
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$0.93
Significant Holders of Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) as of Q3 2025
102 filings reported holding PRPL - Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share as of Q3 2025.
Purple Innovation, Inc. - Class A Common Stock, par value $0.0001 per share (PRPL) has 83 institutional shareholders that have filed 13F forms with the Securities Exchange Commission (SEC).
These institutions hold a total of 67.7M shares
of 116M outstanding shares and own 58.25% of the company stock.
Largest 10 shareholders include Coliseum Capital Management, LLC (46.9M shares), WASATCH ADVISORS LP (5.12M shares), VANGUARD GROUP INC (2.59M shares), FMR LLC (1.54M shares), BlackRock, Inc. (1.06M shares), MILLENNIUM MANAGEMENT LLC (1.02M shares), No Street GP LP (858K shares), JACOBS LEVY EQUITY MANAGEMENT, INC (810K shares), RENAISSANCE TECHNOLOGIES LLC (794K shares), and Dynamic Advisor Solutions LLC (752K shares).
This table shows the top 83 institutional shareholders of the company equity. This data is sourced directly from the SEC via 13F filings.
| Investor |
Option |
Weight % |
Change % |
Value $ |
* Price $ |
Shares |
Share Change |
Activity |
Report Period |
* Reported Price is the price of the security as of the portfolio date. This value is significant in that it is the last known price at which the security was still held.
An asterisk sign (*) next to the price indicates that the price is likely invalid.