Eric Liaw - 10 Nov 2021 Form 3 Insider Report for Lulu's Fashion Lounge Holdings, Inc. (LVLU)

Role
Director, 10%+ Owner
Signature
/s/ Crystal Landsem, Attorney-in-Fact for Eric Liaw
Issuer symbol
LVLU
Transactions as of
10 Nov 2021
Transactions value $
$0
Form type
3
Filing time
10 Nov 2021, 20:29:34 UTC
Previous filing
01 Oct 2021
Next filing
17 Nov 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
holding LVLU Series B Preferred Stock 207,232 10 Nov 2021 Directly held by Institutional Venture Partners XV, L.P. F1
holding LVLU Series B Preferred Stock 1,102 10 Nov 2021 Directly held by Institutional Venture Partners XV Executive Fund, L.P. F2
holding LVLU Series B Preferred Stock 208,383 10 Nov 2021 Directly held by Institutional Venture Partners XVI, L.P. F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
holding LVLU Series A Preferred Stock 10 Nov 2021 Common Stock 3,730,160 Directly held by Institutional Venture Partners XV, L.P. F1, F4
holding LVLU Series A Preferred Stock 10 Nov 2021 Common Stock 19,843 Directly held by Institutional Venture Partners XV Executive Fund, L.P. F2, F4
holding LVLU Series A Preferred Stock 10 Nov 2021 Common Stock 3,749,998 Directly held by Institutional Venture Partners XVI, L.P. F3, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Institutional Venture Management XV, LLC ("IVM XV") is the general partner of Institutional Venture Partners XV, L.P. ("IVP XV") The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV. The Reporting Person disclaims beneficial ownership of the shares held by IVP XV except to the extent of his pecuniary interest therein.
F2 IVM XV is the general partner of Institutional Venture Partners XV Executive Fund, L.P. ("IVP XV-EF"). The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV-EF. The Reporting Person disclaims beneficial ownership of the shares held by IVP XV-EF except to the extent of his pecuniary interest therein.
F3 Institutional Venture Management XVI, LLC ("IVM XVI") is the general partner of Institutional Venture Partners XVI, L.P. (IVP XVI"). The Reporting Person is a managing director of IVM XVI and may be deemed to share voting and dispositive power over the shares held by IVP XVI. The Reporting Person disclaims beneficial ownership of the shares held by IVP XVI except to the extent of his pecuniary interest therein.
F4 Each share of Series A Preferred Stock will automatically convert into shares of Common Stock on a 1:4.79289 basis immediately prior to the closing of the Issuer's initial public offering and has no expiration date.

Remarks:

Exhibit 24 - Power of Attorney.