Eric Liaw - 15 Nov 2021 Form 4 Insider Report for Lulu's Fashion Lounge Holdings, Inc. (LVLU)

Role
Director, 10%+ Owner
Signature
/s/ Crystal Landsem, Attorney-in-Fact
Issuer symbol
LVLU
Transactions as of
15 Nov 2021
Transactions value $
$0
Form type
4
Filing time
17 Nov 2021, 18:27:09 UTC
Previous filing
10 Nov 2021
Next filing
04 Jan 2022
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction LVLU Common Stock Conversion of derivative security +3,730,160 3,730,160 15 Nov 2021 Directly held by Institutional Venture Partners XV, L.P. F1, F2
transaction LVLU Common Stock Conversion of derivative security +19,843 19,843 15 Nov 2021 Directly held by Institutional Venture Partners XV Executive Fund, L.P. F1, F3
transaction LVLU Common Stock Conversion of derivative security +3,749,997 3,749,997 15 Nov 2021 Directly held by Institutional Venture Partners XVI, L.P. F1, F4
transaction LVLU Series B Preferred Stock Other -207,232 -100% 0 15 Nov 2021 Directly held by Institutional Venture Partners XV, L.P. F2, F5
transaction LVLU Series B Preferred Stock Other -1,102 -100% 0 15 Nov 2021 Directly held by Institutional Venture Partners XV Executive Fund, L.P. F3, F5
transaction LVLU Series B Preferred Stock Other -208,383 -100% 0 15 Nov 2021 Directly held by Institutional Venture Partners XVI, L.P. F4, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction LVLU Series A Preferred Stock Conversion of derivative security $0 -778,269 -100% $0* 0 15 Nov 2021 Common Stock 3,730,160 Directly held by Institutional Venture Partners XV, L.P. F1, F2
transaction LVLU Series A Preferred Stock Conversion of derivative security $0 -4,140 -100% $0* 0 15 Nov 2021 Common Stock 19,843 Directly held by Institutional Venture Partners XV Executive Fund, L.P. F1, F3
transaction LVLU Series A Preferred Stock Conversion of derivative security $0 -782,408 -100% $0* 0 15 Nov 2021 Common Stock 3,749,997 Directly held by Institutional Venture Partners XVI, L.P. F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Each share of Series A Preferred Stock automatically converted into shares of Common Stock upon the closing of the Issuer's initial public offering (the "IPO") for no additional consideration, on a 1:4.79289 basis, and had no expiration date.
F2 Institutional Venture Management XV, LLC ("IVM XV") is the general partner of Institutional Venture Partners XV, L.P. ("IVP XV") The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV. The Reporting Person disclaims beneficial ownership of the shares held by IVP XV except to the extent of his pecuniary interest therein.
F3 IVM XV is the general partner of Institutional Venture Partners XV Executive Fund, L.P. ("IVP XV-EF"). The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV-EF. The Reporting Person disclaims beneficial ownership of the shares held by IVP XV-EF except to the extent of his pecuniary interest therein.
F4 Institutional Venture Management XVI, LLC ("IVM XVI") is the general partner of Institutional Venture Partners XVI, L.P. (IVP XVI"). The Reporting Person is a managing director of IVM XVI and may be deemed to share voting and dispositive power over the shares held by IVP XVI. The Reporting Person disclaims beneficial ownership of the shares held by IVP XVI except to the extent of his pecuniary interest therein.
F5 The shares of Series B Preferred Stock were redeemed by the Issuer and extinguished for cash consideration upon closing of the IPO and had no expiration date.