Robert DeMartini - Mar 15, 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief Executive Officer, Director
Signature
/s/ Tricia McDermott, Attorney-in-Fact
Stock symbol
PRPL
Transactions as of
Mar 15, 2025
Transactions value $
-$14,702
Form type
4
Date filed
3/18/2025, 04:02 PM
Previous filing
Jun 28, 2024
Next filing
Mar 26, 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +56.5K +8.52% 720K Mar 15, 2025 Direct F1
transaction PRPL Class A Common Stock Tax liability -$14.7K -16.3K -2.27% $0.90 704K Mar 15, 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -56.3K -49.88% $0.00 56.5K Mar 15, 2025 Class A Common Stock 56.5K Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.