Robert DeMartini - Mar 25, 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief Executive Officer, Director
Signature
/s/ Todd Vogensen, Attorney-in-Fact
Stock symbol
PRPL
Transactions as of
Mar 25, 2025
Transactions value $
-$38,052
Form type
4
Date filed
3/26/2025, 04:00 PM
Previous filing
Mar 18, 2025
Next filing
Apr 2, 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +167K +23.68% 871K Mar 25, 2025 Direct F1
transaction PRPL Class A Common Stock Tax liability -$38.1K -48.2K -5.53% $0.79 822K Mar 25, 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -167K -100% $0.00 0 Mar 25, 2025 Class A Common Stock 167K Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 On June 16, 2023, the reporting person was granted 295,000 restricted stock units, of which 166,667 restricted stock units vested on March 25, 2025.

Remarks:

Exhibit 24 Power of Attorney