Robert W. D. Loren - 04 Aug 2025 Form 4 Insider Report for XCel Brands, Inc. (XELB)

Role: CEO and Chairman, Director, 10%+ Owner
Signature: /s/ Robert D'Loren
Issuer symbol: XELB
Transactions as of: 04 Aug 2025
Transactions value $: $254,139
Form type: 4
Filing time: 05 Aug 2025, 16:01:43 UTC
Previous filing: 02 Jul 2025
Next filing: 18 Aug 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
D LOREN ROBERT W	CEO and Chairman, Director, 10%+ Owner	C/O XCEL BRANDS, INC., 550 SEVENTH AVENUE, 11TH FLOOR, NEW YORK	/s/ Robert D'Loren	05 Aug 2025	0001086742

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	XELB	Common Stock	Purchase	$137K	+124K	+47.83%	$1.10	384K	04 Aug 2025	Direct
transaction	XELB	Common Stock	Award	$118K	+85.2K	+22.18%	$1.38	469K	04 Aug 2025	Direct
holding	XELB	Common Stock						60.7K	04 Aug 2025	See Footnote	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents shares held by the Irrevocable Trust of Rose Dempsey, of which the reporting person has sole voting and dispositive power