| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| D LOREN ROBERT W | CEO and Chairman, Director, 10%+ Owner | C/O XCEL BRANDS, INC., 550 SEVENTH AVENUE, 11TH FLOOR, NEW YORK | /s/ Robert D'Loren | 18 Aug 2025 | 0001086742 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | XELB | Common Stock | Award | $29.6K | +27.4K | +5.88% | $1.08 | 493K | 15 Aug 2025 | Direct | F1 |
| transaction | XELB | Common Stock | Tax liability | -$13.7K | -12.7K | -2.57% | $1.08 | 481K | 15 Aug 2025 | Direct | F2 |
| holding | XELB | Common Stock | 60.7K | 15 Aug 2025 | See Footnote | F3 |
| Id | Content |
|---|---|
| F1 | Represents shares awarded by the issuer pursuant to the reporting person's employment agreement in lieu of cash salary. |
| F2 | Represents shares surrendered to the issuer in payment of withholding tax liability increment to the stock award. |
| F3 | Represents shares held by the Irrevocable Trust of Rose Dempsey, of which the reporting person has sole voting and dispositive power. |