Ann M. Kappler - Feb 10, 2025 Form 4 Insider Report for PRUDENTIAL FINANCIAL INC (PRU)

Role: EVP and General Counsel
Signature: /s/ Richard J. Baker, attorney-in-fact
Stock symbol: PRU
Transactions as of: Feb 10, 2025
Transactions value $: -$511,018
Form type: 4
Date filed: 2/12/2025, 05:30 PM
Previous filing: Aug 22, 2024
Next filing: Mar 4, 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRU	Common Stock	Options Exercise	$0	+12.1K	+83.19%	$0.00	26.6K	Feb 10, 2025	Direct	F1
transaction	PRU	Common Stock	Tax liability	-$511K	-4.56K	-17.12%	$112.09	22.1K	Feb 10, 2025	Direct	F2
holding	PRU	Common Stock						822	Feb 10, 2025	By 401(k)

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	PRU	2025 Restricted Stock Units	Award	$0	+7.05K		$0.00	7.05K	Feb 10, 2025	Common Stock	7.05K	$0.00	Direct	F3, F4
transaction	PRU	2025 Performance Shares	Award	$0	+21.1K		$0.00	21.1K	Feb 10, 2025	Common Stock	21.1K	$0.00	Direct	F5, F6
transaction	PRU	2022 Performance Shares	Options Exercise	$0	-14.8K	-100%	$0.00	0	Feb 10, 2025	Common Stock	14.8K	$0.00	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The Compensation and Human Capital Committee determined the number of shares received based on the Company's return on equity ("ROE") performance relative to the ROE performance of a performance peer group of companies and performance relative to a pre-determined goal for growth in adjusted book value per share for the 2022 through 2024 performance period.
F2	Represents shares withheld for the payment of taxes.
F3	The Restricted Stock Units convert to common stock on a 1 to 1 basis.
F4	The Restricted Stock Units will vest 1/3 per year beginning the last day of February 2026.
F5	The performance shares convert to common stock on a 1 to 1 basis.
F6	Represents the target number of shares to be received. The actual number of shares to be received will be determined by the Compensation and Human Capital Committee in February 2028 based on the Company's ROE performance relative to a performance peer group of companies and performance relative to a pre-determined goal for growth in adjusted book value per share for the 2025 through 2027 performance period.