Robert DeMartini - Mar 31, 2025 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role: Chief Executive Officer, Director
Signature: /s/ Todd Vogensen, Attorney-in-Fact
Stock symbol: PRPL
Transactions as of: Mar 31, 2025
Transactions value $: -$17,638
Form type: 4
Date filed: 4/2/2025, 04:00 PM
Previous filing: Mar 26, 2025
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRPL	Class A Common Stock	Options Exercise		+80.4K	+9.78%		903K	Mar 31, 2025	Direct	F1
transaction	PRPL	Class A Common Stock	Tax liability	-$17.6K	-23.2K	-2.57%	$0.76	880K	Mar 31, 2025	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	PRPL	Restricted Stock Units	Options Exercise	$0	-80.4K	-33.33%	$0.00	161K	Mar 31, 2025	Class A Common Stock	80.4K		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2	Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 31, 2025; one-half of the remainder on March 31, 2026; and the balance on March 31, 2027 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.